Share this project

Done

Share this project

Done
BASE by Wiivv is a custom, 3D printed insole that uses a smart phone to capture your feet. Your shoes, made better with technology.
BASE by Wiivv is a custom, 3D printed insole that uses a smart phone to capture your feet. Your shoes, made better with technology.
BASE by Wiivv is a custom, 3D printed insole that uses a smart phone to capture your feet. Your shoes, made better with technology.
Created by
2,765 backers pledged $235,054 to help bring this project to life.

About

BASE by Wiivv - Custom, 3D Printed Insoles project video thumbnail
Replay with sound
Play with
sound

BASE by Wiivv - Custom, 3D Printed Insoles

$235,054

2,765

 BASE by Wiivv is a body-perfect insole that is engineered to maximize comfort, promote alignment and lessen fatigue. Your pair of BASE insoles will closely follow your unique foot curves to give you the support and stability that you need to keep going. To customize your pair of insoles and get measured, all you need is 5 minutes and a smartphone. With this kind of convenience, you’ll never want to go for off-the-shelf again.

Getting your BASE insoles is easy. 2D images are taken through the Wiivv smartphone app to capture the unique contours of your feet. These images are verified by an expert and processed in Wiivv’s blazing-fast customization engine to produce a 3D-printable file for a pair of insoles to perfectly fit you and you only. This unique file is then sent to enterprise-grade 3D printers that use SLS technology (a system of powerful and precise lasers) to build a durable and flexible shell. Finally, skilled workers use their crafting knowledge to deftly apply a beautifully designed top layer along with features to further improve comfort, like silicon treads and cushions.

In a kinematic analysis done by a 3rd party, BASE custom insoles were seen to significantly reduce joint loading in the knee and hip – which can translate to increased performance in endurance sports. They give you more control with every step you take and help spread the impact force of walking and running activities to areas best suited for absorption.

Our specially designed heel cup delivers optimum stability, shock absorption and comfort. The “hole in the heel cup” design was created in collaboration with pedorthic experts to reduce heel raise. Reduced heel raise is a key feature that allows users of BASE insoles to keep the built-in or removable insoles of their current footwear. The ¾ shell delivers biomechanical neutrality, lessens pressure on the forefoot, and offers better stability.

The first step to getting your BASE custom insoles is to download the Wiivv iOS app, where you will create your very own pair of custom, 3D printed insoles in 5 minutes or less. (Note: iPhone and iPod touch available now. iPad and Android will be available by the summer.) Inside the app, you’ll have a wide range of artsy colours, designs and comfortable top sheets to choose from. Video walkthroughs will guide you through capturing two photos of each foot for the measurement step. That's all you'll need to do! No expensive consultations with your local foot specialist, and no need to try on dozens of flimsy insoles at the pharmacy. Wiivv makes true comfort accessible to you for only $75 (MSRP) per pair of custom insoles.

Function always comes first, but style matters too. We invested in the details of our product, from your name engraved on the bottom of your Wiivvs to the variety of beautifully designed top layers.

4 base colors.
4 base colors.
8 top sheet patterns and colors.
8 top sheet patterns and colors.

Below is the actual package BASE insole backers will receive in the mail. Each one includes a custom pair of Wiivvs with the design options chosen inside the app, a usage guide, and a massage ball to relax your arch muscles.

To use the physical product, place it on top of your shoe’s factory-installed insole, and push it back so it’s nestled neatly in the heel area. For better positioning, we recommend that you be seated when inserting your feet.

Led by Wiivv's own biomechanics team, BASE’s development was done in partnership with experts in the fields of sports medicine and orthopaedics in the effort to create the ultimate custom insole. The team identified and improved on critical design features that affect insole comfort and effectiveness, such as the medial/lateral arch shape and offset, insole contour and thickness, shock absorbing heel pad, cushioning top layer, insole length and shape to maximize flexibility in 1st MPJ joint, and heel cup shape and depth.

We enlisted a group of 100 superheroes in our West Coast community to stress-test and fine-tune the product we bring to market. We put a specific focus on people who spend full days on their feet as part of their work - we call them “the industrial athletes”. The group of people tested include fire-fighters, servers, nurses, and film industry veterans.

BASE fills the wide gap in the product offerings available between a corrective orthotic and an off-the-shelf insole. Corrective orthotics are usually custom, but are costly. Off-the-shelf insoles have lower price points, but they do not fit your unique contours.

We want to create a meaningful stretch goal that will incent our backers to join us. If we reach $250,000, we vow to offer ALL of our backers a promo code for a $25 discount on a pair of BASE insoles after we have completed fulfilling our Kickstarter pairs. You can use this code for a second pair of insoles for another pair of shoes - or perhaps you will gift them to a friend. Those who buy multiple - will receive a code for every pair purchased. 

Our design process went through a year of R&D that resulted in 8 generations of feature sets and an astounding 72 product iterations. Having vigorously tested our product and the viability of our platform, we are unique in our ability to fulfill orders shortly after completing a successful Kickstarter campaign. The Wiivv platform is all about on-demand customization. Giving backers access to our product in record-time is just another application of that philosophy.

We have developed a suite of technologies that we call our ‘Adaptive Manufacturing System’. This system can be applied to make any device for the human body customizable with disruptive levels of convenience and affordability for the end user. The core component of the Adaptive Manufacturing System is our proprietary product customization engine. In seconds, the engine interprets data from the human body and spits out 3D print-ready files that are perfectly custom and optimized for biomechanics.

Below, you’ll see one of Wiivv’s printers manufacturing a batch of custom insoles. That’s followed by the delicate separation and preparation of parts by our technicians before our skilled handworkers add the finishing touches.

3D systems SLS Printers In Action
3D systems SLS Printers In Action

Wiivv is headquartered in Vancouver, British Columbia, Canada, and has an R&D and manufacturing facility in San Diego, California.

Wiivv was co-founded by Louis-Victor Jadavji and Shamil Hargovan in 2014 with the drive to make body-perfect gear, including custom insoles, accessible to the masses. Ben Wynne, a former HP Labs 3D technologist and Wiivv’s Chief Technology Officer, leads a strong technical team that includes experts in biomechanics, mechatronics, mechanical, software, and computer vision engineering.

The team has been advised by industry leaders in biomechanics, additive technologies and lifestyle brands to help ensure that our product, platform and brand are built to last.

If you are still reading - we want to thank you for sharing in our vision. We are passionate about building great products for you and hope that you will join us in this critical part of our journey.

Please reach out to ask questions or provide feedback at hello@wiivv.com

#KEEPGOING

The Wiivv Tribe

Risks and challenges

It is a daunting feat to scale up a company with the capability of mass customizing 3D printed goods. The key elements to success are expertise and capital. We have dedicated the last 12 months to creating a suite of technologies that we call an ‘Adaptive Manufacturing System’ which begins with digital capture and ends with manufacturing of a made-to-fit 3D printed product. We have achieved this with having the right team on board - with CTO Ben Wynne - former 3D technologist from HP Labs leading the charge.

The funds raised on Kickstarter will allow us to focus on the last step of the process: manufacturing and fulfilling the product we have spent a year developing to a group of early adopters. We are obsessed with a vision of 100% satisfaction and want to keep our promise to deliver all goods within 3 months of our campaign. In fact - we want our first adopters to have their pairs delivered 2 weeks after digitization. This is our promise as a company long term - and we want to demonstrate that we can - and will - make good on that.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    JOIN OUR TRIBE & HELP US TO #KEEPGOING!

    Every dollar - and every PERSON matters deeply to us. Join us on our crusade to make an on-demand world with body-perfect gear! Join our tribe to keep up to date on on what Wiivv has up next! (Hint: It is really cool and you are going to want to know about it!)

    Less
    Estimated delivery
    82 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Reward no longer available

    Pledge $50 or more About $50

    EARLY BIRD | BASE by Wiivv

    We want to give our earliest adopters our best rate with a $25 discount off our retail price of $75 - and we want them to get their pairs of BASE insoles first! We are committing to fulfilling ALL pairs in this category by February - just one month from our campaign. Note iOS device required to complete foot capture this winter. Android will follow in the summer.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 500 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $50 or more About $50

    EXTENDED EARLY BIRD | BASE by Wiivv

    One pair of BASE by Wiivv insoles at a $25 discount. Note iOS device required to complete foot capture. Android will follow by summer.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 499 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Reward no longer available

    Pledge $60 or more About $60

    KICKSTARTER SPECIAL | BASE by Wiivv

    One pair of BASE by Wiivv insoles at a $15 discount from our regular retail price of $75. Note iOS device required to complete foot capture this winter. Android will follow this summer.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 600 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $60 or more About $60

    INTERNATIONAL (UK, AUS/NZ) | BASE by Wiivv

    BY POPULAR DEMAND! We have added a tier SPECIFICALLY for those in the UK, Australia and New Zealand! One pair of BASE by Wiivv insoles at a $15 discount. We have some technical work to do to make this possible - but we will get there to ensure you will receive your insoles in August. We will have BOTH Android and iOS devices available to capture your foot data in time for fulfillment. NOTE - the shipping amount includes all additional fees you would have incurred at customs. If you are interested in additional pairs, please multiply your pledge amount to reflect that - including shipping. (Don't see your market? Drop us your email at go.wiivv.com/international for notification on future expansion!)

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 137 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $60 or more About $60

    KICKSTARTER PRICE | BASE by Wiivv

    One pair of BASE by Wiivv insoles at a $15 discount from our regular retail price of $75. Note iOS device required to complete foot capture this winter. Android will follow this summer.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 43 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge $100 or more About $100

    EARLY BIRD | 2 Pairs of BASE by Wiivv

    Two pairs for you at our earliest adopter rate, shipped to one address. Note iOS device required to complete foot capture.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 480 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $110 or more About $110

    KICKSTARTER PRICE | 2 Pairs of BASE by Wiivv

    Two pairs of BASE by Wiivv insoles for 2 different people! Give them both as gifts - or keep one pair for yourself. We will provide 2 separate promo codes and ship these separately to allow for each individual to digitize their feet when it suits them. Note iOS device required to complete foot capture.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 40 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $120 or more About $120

    KARMA PROGRAM | Buy 2, GIFT 1 Free

    Get 2 pairs of BASE by Wiivv insoles at our Kickstarter Price, and we will GIFT a third pair to someone that you know who spends their life working on their feet! The first 2 pairs are for you (or a family duo), while the third is designed to surprise someone of your choosing that you believe is deserving (within North America). Don’t have someone in mind? We have a network of perfect candidates ranging from nurses, to teachers, to first responders that we can gift on your behalf. All 3 of these pairs will have their own promo code and will require an iOS device to complete foot capture. The third ‘gifted’ pair will arrive after all other Kickstarter pairs have been fulfilled. We look forward to delighting people with you!

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 332 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $499 or more About $499

    TEAM PACK | 10 Pairs to Outfit your Team

    Is your team on their feet all day? Give them some spring in their step. THEY WILL LOVE YOU FOR IT! We will work directly with you to enable your whole team to be outfitted by a pair of BASE by Wiivv.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,622 or more About $1,622

    TEAM PACK | 30 Pairs to Outfit your Workplace

    Is your team on their feet all day? Give them some spring in their step. BE A GREAT BOSS! We will work directly with you to enable your whole team to be outfitted by a pair of BASE by Wiivv.

    A dedicated customer support representative will be assigned. White glove treatment with an in-office visit for those in Vancouver or San Diego.

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (31 days)