Project image
)}
£1,149
pledged of £40,000pledged of £40,000 goal
24
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, November 30 2019 11:23 AM UTC +00:00.

WhyHyde - A Fashion label without labels

WhyHyde are creating an identity you wear as a signal to others it's OK to 'be you' just by wearing the Y...

WhyHyde - A Fashion label without labels

WhyHyde are creating an identity you wear as a signal to others it's OK to 'be you' just by wearing the Y...

£1,149
pledged of £40,000pledged of £40,000 goal
24
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, November 30 2019 11:23 AM UTC +00:00.

About

WhyHyde – a fashion label without labels, but with a voice. A brand that is prepared to make a stand against the shamers, the trolls, the manipulative ‘dislikers’. By wearing the Y you question and challenge the divisive attitudes shown in the media and online today and show that you are as intolerant of intolerance as we are at WhyHyde.

WhyHyde celebrates differences across social barriers – gender, race, sexuality, religion, politics and ability. It is a brand for individuals and a brand for everyone.

For many years the fashion and creative industries have made their voices heard, by putting the feelings of entire nations on slogan-filled T-Shirts or daring advertising campaigns, but all driven by a common passion… 

Different, not Divided… 

The divisive and intolerant attitudes surrounding us all during these unprecedented times have fuelled the supposedly global view of diversity being a bad thing. This makes us unhappy. We wanted to spread the word of ‘different, not divided’ that most people live by in this world.


  We’re not liberal warriors, we’re not the politically correct equality & diversity police. We don’t have a hidden agenda. We’re just creative souls who want to see diversity and difference celebrated, not vilified, in a brand that is open to everybody.
But we need your help! 
 

For us to get the Y on the streets we need to know we have your support, not just for Kickstarter but long into the future and across the world. We trust our gut on this and our peers in the music, arts, & digital environment are with us. Your support in getting the WhyHyde brand on the streets gives us the best chance of influencing others to change perceptions and behaviours for the better. 

Would you wear the Y?
  We felt the best way to transmit our message was to create a symbol that free-thinking humans could wear with pride. No marching or shouting, just a group of people coming together to support one cause, that it’s OK to be you. The WhyHyde logo is designed around a hidden “Why”, which questions society’s silent intolerance and the Y is an extension of that idea.  Why should You Hyde 

#WHYHYDE #BEYOU 

 The logo, designed around a hidden Why, questions societies intolerance.


Our Signature Tag

The WhyHyde label will be included on every single garment we create. Each tag is designed to stand out with a clear and gentle reminder to always ‘Be You’. 

Our washing labels also come with a secret message to you all...
 

We’ve already designed the first collection and it looks amazing we have included a run of simple T’s, sweats and hoodies, all ethically produced and manufactured in the North East of England. But we need your support to get this into full production and to raise its profile online... getting our message to a much wider audience. As that audience grows, we will create a broader collection to include accessories and A full range of both casual and business wear. So whether you're a high flying city gent or a skater girl we ask you all to wear the Y and show we won’t tolerate intolerance in any form.

  •  Our Kickstarter Collection: 

 Our Signature 'Y' T Shirt in black and the Signature 'WhyHyde' T Shirt in white

Our Embroidered Y Sweatshirts

Our IDENTITY' T Shirts

 Our Signature 'WhyHyde' T Shirt in black and the Signature 'Y' T Shirt in white

 Our Embroidered Y Hoodies

 A taste of our Future Collections...

The Birth of WhyHyde:
 Just like any movement, WhyHyde was born when a collective of like-minded people came together with a shared belief that the divisive and intolerant attitudes in the world needed challenging. We wanted to create a brand that the silent majority, those of us who just want to get along with everyone irrespective of social and cultural differences, could get behind and hold up as a standard bearer for respecting diversity.

“Love is just a word until you find someone to give it meaning”   Alison Morgan
   Founder Allie Morgan first imagined ‘Why Hide’ to be a brand that spoke out against some of the archaic and oppressive attitudes towards society with a line of garments, underwear and accessories. To develop the brand Allie partnered with Ian Smith, MD at Surreal, an international branding agency who she has worked with for many years. 

"The vision that one day I can walk down a street somewhere in the world and see someone wearing the Y  showing that they also believe in a free and open society, that is what drives the WhyHyde Brand and that would be a proud legacy"

As Why Hide developed the ‘I’ (ego) became a ‘Y’ (you) and WhyHyde was finally realised. We quickly identified we had a challenge... was this a fashion label or a social cause? We decided that was not a question we could answer, we hope one feeds the other and it's down to the individual who wears it! 

Since then, we have spent time getting our message and designs to where we feel they need to be and now look to you to help us champion the cause for a more diverse and inclusive society. 

Why do we need your support?

 The Kickstarter collection is only the start. We aim to get the first collection ready and online in January 2020, we are speaking to a few independent retailers who have shown an interest in stocking WhyHyde for SS/20. 

WhyHyde does not aim to be seasonal, we want to be more responsive and to build a collection working alongside you, the WhyHyde Community. If you have a suggestion for a message we could integrate into the collection, let’s mock it up and decide together what people want to see next. 

As we have mentioned, we are just the keeper of the keys in getting our message out that it OK to be you. #WHYHYDE #BEYOU 

 STRETCH GOALS:

WhyHyde currently has one full time member of staff and is being ran on principle by the directors in their spare time, we all have other business to run but are passionate for this change. 

Where will your money go? 

  • As part of the initial Kickstarter investment we will increase the team to include a full time designer and a specialist online marketing/PR guru to help raise brand awareness. 
  •  If we hit £60,000  then we will look to increase the design team, we want to bring new products to market outside of basic apparel and quickly. 
  •  At £150,000 we can really start to make a difference, it gives us the opportunity to get out there on the streets with pop up shops and to attend events to help raise the WhyHyde profile. We think the more people see it, the more will sign up and wear. Who doesn't want a nicer world?  
  • After that... well that's up to you!

Future plans: We have visions of creating a full range of apparel and accessories you can wear everyday.  Branded items from simple T Shirts to cuff-links and anything and everything in between. Items you can wear from the street to the boardroom and each item will carry the Y somewhere in it's design. WhyHyde wants to be everywhere so you and those around feel we are on the way to breaking down the barriers still surrounding us all on a daily basis. #WHYHYDE #BEYOU

  • Whyhyde commits to never  paying social influencers to promote or wear our product, we are relying solely on you to help raise its awareness by taking the Y to the street. 

Finally for us to get the Y on the streets we need to know that we have your support, not just for Kickstarter but long into the future and across the world. 
 

Exchange Policy
  If you follow the sizing chart carefully, then the garments should fit you just fine. If you still need to exchange your garments for another size we will happily exchange, please be aware we won’t be able to accept returns or refunds. Please make sure the items are unworn, unwashed and in the condition you received them. We accept exchanges up to 30 days of you receiving your item(s).


Our website
www.whyhyde.com



Ask us a question or show your support
Ask us a question or show your support

Risks and challenges

We have tried to speculate on all eventualities, we have suppliers prepped and are ready to go. The only issue we can foresee is capacity and production if there’s even more nice people than we expect to take up the offer. It’s a nice problem to have and being nice people I’m sure you will understand. Priority delivery will be given to the Early Bird orders but fingers crossed we can get rapid despatch organised for you all.
We have also tried where possible to estimate postage, once we get numbers and locations through we can become more specific including offering various options.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    £
    About $13

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £1 or more About US$ 2

    Really Nice Person Award

    Small gestures can help make a big difference and yours proves you really want to see a change in the world. You really are a really nice person.

    Less
    Estimated delivery
    3 backers
    £
    About US$ 2

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £5 or more About US$ 7

    Badge and Sticker Pack

    Help spread the word with our badge and sticker pack. Not only can you wear the Y you take it anywhere and help spread the word.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £
    About US$ 7

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £13 or more About US$ 17

    'Y' Embroidered Cap

    EARLY BIRD: Get one of our signature 'WhyHyde' Embroidered Cotton Baseball Caps, fully adjustable in a Polo Style and includes the signature Y & BeYou labels.
    All Kickstarter editions come with a limited edition printed label and a special thank you gift from the team.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
    About US$ 17

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £20 or more About US$ 26

    Early Bird Signature 'WhyHyde' T Shirt

    This Kickstarter edition comes in premium cotton, is screen printed with our signature 'WhyHyde' logo on the front and includes the signature Y & BeYou tag on the hem.

    Taped neck and shoulders
    Euro-fit shoulder and armhole
    Quarter-turned to eliminate crease

    Fabric: 100% Cotton ringspun pre-shrunk Jersey knit.
    Black: 90% Ringspun Cotton, 10% Polyester.

    Weight - White 180gsm, Colours 185gsm

    Sizes - S34/36” M38/40” L42/44” XL46/48” in Black or White

    All Kickstarter editions come with a limited edition printed label and a special thank you gift from the team.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (100 left of 100) 0 backers
    £
    About US$ 26

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £20 or more About US$ 26

    Super Creative 'IDENTITY' T Shirt EB

    This Kickstarter edition comes in premium cotton, is printed with our inclusive messaging in 2 colours on front and includes the signature Y & BeYou tag on the hem.

    Fabric - 100% Cotton ringspun pre-shrunk Jersey knit.

    Weight - White 180gsm
    Sizes - S34/36” M38/40” L42/44” XL46/48” in White only.

    All Kickstarter editions come with a limited edition printed label and a special thank you gift from the team.
    All kickstarter editions come with a limited edition printed label and a special thank you from the team.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (100 left of 100) 0 backers
    £
    About US$ 26

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £25 or more About US$ 33

    Early Bird Signature 'Y' T Shirt EB

    This Kickstarter edition comes in premium cotton, is Embroidered with our signature 'Y' logo on the front and includes the signature Y & BeYou tag on the hem.

    Taped neck and shoulders
    Euro-fit shoulder and armhole
    Quarter-turned to eliminate crease

    Fabric: 100% Cotton ringspun pre-shrunk Jersey knit.
    Black: 90% Ringspun Cotton, 10% Polyester.

    Weight - White 180gsm, Colours 185gsm

    Sizes - S34/36” M38/40” L42/44” XL46/48” in Black or White

    All Kickstarter editions come with a limited edition printed label and a special thank you gift from the team.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (96 left of 100) 4 backers
    £
    About US$ 33

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £45 or more About US$ 59

    Early Bird Embroidered Y Hoodie

    Authentic Hooded Sweatshirt
    This special Kickstarter edition comes in premium cotton, is embroidered with our signature Y logo on the front and includes the signature Y & BeYou tag on the hem.

    Contemporary hooded sweatshirt
    Flat chunky drawcord
    Double-layer hood

    Fabric - 80% Combined ringspun Cotton, 20% Polyester.

    Weight - 280gsm

    Sizes - S36/38” M38/40” L40/42” XL42/44”
    In White and Black

    All kickstarter editions come with a limited edition printed label and a special thank you from the team.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (90 left of 100) 10 backers
    £
    About US$ 59

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £45 or more About US$ 59

    Early Bird Embroidered Y Sweatshirt

    Crewneck Sweatshirt
    This special Kickstarter edition comes in premium cotton, is embroidered with our signature Y logo on the front and includes the signature Y & BeYou tag on the hem.

    Classic cut for roomier fit
    Double needle cuffs and waistband for extra durability set-in sleeves for relaxed fit.
    Soft feel and reduced pilling for no loose threads.

    Fabric - 50% Cotton, 50% Polyester.

    Weight - 280gsm

    Sizes - S36/38” M38/40” L40/42” XL42/44”
    In White and Black

    All kickstarter editions come with a limited edition printed label and a special thank you from the team.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (100 left of 100) 0 backers
    £
    About US$ 59

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £150 or more About US$ 194

    Wow what an amazing person you are...

    The complete ‘WhyHyde’ collection including:
    1 x Y Sweatshirt of your choice
    1 x Y T Shirt
    1 x WhyHyde T Shirt
    1 x Dad Cap
    1 x Sticker pack

    All Kickstarter editions come with a limited edition printed label and a special thank you gift from the team

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (97 left of 100) 3 backers
    £
    About US$ 194

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £500 or more About US$ 646

    Launch Party & Fashion Show

    Not only will you be able to attend the inaugural launch party and fashion show you will get to a WhyHyde dad hat then choose any T-shirt and a Sweatshirt from the Kickstarter clothing collection in a colour and size of your choice.

    Less
    Estimated delivery
    Limited (50 left of 50) 0 backers
    £
    About US$ 646

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge £2,500 or more About US$ 3,226

    Founder Member

    As a founder member of WhyHyde you will get an item of your choice from each early bird collection including our WhyHyde dad cap. Also as a founder member you will be named on the website, have a personal invitation to the launch event and as a special thank you a 20% discount for the first 5 collections.

    Less
    Estimated delivery
    Limited (4 left of 4) 0 backers
    £
    About US$ 3,226

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.