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Whitestone is the first platform for interactive music experiences. A place to create, collect and truly enjoy music online.
Whitestone is the first platform for interactive music experiences. A place to create, collect and truly enjoy music online.
Whitestone is the first platform for interactive music experiences. A place to create, collect and truly enjoy music online.
303 backers pledged €10,536 to help bring this project to life.

About this project

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The World's First Interactive Music Platform.

€10,536

303

Whitestone is the first platform for interactive music experiences. A place to create, collect and truly enjoy music online. We are a group of artists, designers and programmers with a vision to bring album art to the internet, using the platform to create special interactive editions of albums and videos.

What do we mean by interactive music experiences? Well, for instance: converting a static album cover to an interactive cover by assigning key commands, touch gestures or camera input to control the layers of the artwork and the tracks. Technically it is possible and a bunch of artists are already doing it but conventional music platforms are not built for such advanced releases. We make tools to help artists create and release interactive experience and for fans to enjoy them.

Streaming is just the beginning, let's take it a step further!

Flying Lotus "You're Dead" album artwork. Illustration by Shintaro Kago. Animation by Strangeloop
Flying Lotus "You're Dead" album artwork. Illustration by Shintaro Kago. Animation by Strangeloop
  • Reason 01: We could take 500K from venture capital but they'll ask for double or triple this amount back within one or two years, meaning we'll have to sell advertisements, sell user information and take large cuts from artists earnings to pay back what we took. We want to avoid that. 
  • Reason 02: Frankly we see Whitestone more as an independent movement than just an online platform. It is an international movement of artists, creators and music fans who want to push online music further, the platform is just a tool. 

By funding Whitestone on Kickstarter we form our community and gather great people in a very organic way. There are thousands of micro communities of music fans around the globe - United we can support one another and the artists we love.

So... we made an interactive credits page that generates a mark for each backer. Every backer becomes a piece of the shiny stone you see below. 

Join us! Choose your reward on the right and let's build the first platform for interactive music experiences together! www.whitestone.io/cornerstones

               

The official Whitestone T           

   The official Whitestone vinyl carrier!

 Super LTD research/art book

In 2013 when Whitestone was just an idea, Roey made this research/art book. It documents that whole year's process. 179 pages of illustrations, photography, typography and design.

Only 20 available!

Back in 1981 MTV built a platform for artists to make music for television. They didn't invent the video clip, artists had made videos before, they made it easier for artists to publish those videos for the right audience.

By making a platform dedicated to videoclips MTV led a new industry. They encouraged artists, animators, videographers, producers and many others to collaborate and release original content using a new medium.

That's what we're going to do with Whitestone - Build a place for artists to create music for the internet - and by doing so form a strong surrounding creative industry and push online music forward.

True music fans want to support artists and want to have cool sh*t - It's a fact. Researches shows that those who consider themselves true music fans account for 75% of the music industry's revenue (about $20-$26 billion a year and that's only in the US).

We don't have a regular subscription model but a virtual wallet. As a member of the Whitestone community you set your monthly budget ($2/$5/$10/$20), this budget goes to your virtual wallet. When you see a post you like, an album/EP/video/review/quote/whateva' you can back the creator directly. It's a simple, transparent and honest way to support your favorite artists. It also encourages artists to create cool sh*t (which is what true fans really want, so everybody wins).

We created a tip jar calculator, check out how effective a few cents can be!

                                  

Whitestone was named after the inventor of the album artwork - Alex Steinweiss (Steinweiss is stone white in German). Before Steinweiss came up with the idea to make unique artwork for albums, they were covered with a flat brown dust wrapper. The first album he illustrated made 800% more profit, it added value to the record and soon enough became an integral part of the culture of music.

With the transition to MP3s we lost the album, the cover and the art, we were left with a track list. The internet allowed us to publish music more efficiently but it diminished the product and changed the way we experience music.

We set ourselves a goal to apply Mr. Steinweiss' vision to current technologies - bring back album art and create rich online experiences that are auditory, visual and interactive.

                                                

Whitestone began in 2012 as Roey's graduation project at the Royal Academy of Arts in The Hague. Roey researched the way we experienced music throughout the past 100 years, he also documented the process of music creation, release and promotion with his band Letters From Abroad. Six months later he made the first draft for a streaming platform featuring fullscreen artwork.

Last year Wouter, Martijn and Marko joined the team. The four started working together developing Whitestone and spreading the word among music artists, animators, media artists and many other music addicts.

                                  

Below is our timeline of execution. We've already invested about 35K into development, the Kickstarter goal is another 75K which will allow us to finalize what we've started so we can release the platform early next year. The stretch goals will help us continue to develop Whitestone without asking outsiders for any large investments.

Risks and challenges

KEEPING IT INDEPENDENT
The main challenge is keeping Whitestone independent. We are the first to create this kind of platform, which gives us leverage, but inevitably other startups will follow. It will be challenging to scale quickly without venture capital but that's why we're here on Kickstarter. Your support will allow us to overcome this challenge and keep Whitestone independent, transparent and fair.

By the way: we are not saying "no" to every investor. If an investor comes along who shares our long term vision and with whom we can make transparent arrangements that guarantee our independence: we won't say no. This could be artists, Indie labels or others.

TECHNICAL CHALLENGES
The browser has been developing quite fast in the past few years yet it still has it's limitations. Whitestone is a collaborative project which makes it easier to keep up with technological improvements and features. We are engaged with top notch digital agencies who are more than up to the technological challenge.

--

So far, every challenge we have faced has made Whitestone better, stronger and more inspiring. Challenges are nothing but questions that need answers. Ideas take time and devotion to become reality and this is the mission we set ourselves to achieve - We are going to make this rock!

If and when challenges arise we are committed to remaining transparent and keeping everyone in the loop.

Learn about accountability on Kickstarter

Support this project

  1. Select this reward

    Pledge €5 or more About $6

    For the price of a premium beer you basically say: YES, THIS IS COOL! I definitely support the cause!

    You'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check >

    www.whitestone.io/cornerstones

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  2. Select this reward

    Pledge €15 or more About $17

    You are a music fan and basically say:
    YES, I WANT IN!!

    As soon as the campaign ends you'll get a special invitation to choose your username.

    Also, you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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  3. Select this reward

    Pledge €25 or more About $28

    SUPER EARLY BIRD - The same reward that goes for €35 but for €25!

    Only 100 available!!

    That's what you'll get:

    Immediate name registration and early bird access + a shiny Whitestone sticker + limited edition T-shirt + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    Limited 97 backers
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  4. Select this reward

    Pledge €25 or more About $28

    For the price of a local gig ticket you basically say: YES, THIS IS THE FUTURE!! I care for music, I care for the artwork, I care for the artist!

    You'll get immediate name registration and early bird access + a shiny Whitestone sticker.

    Also, you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    23 backers
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  5. Select this reward

    Pledge €35 or more About $39

    For an extra €10 you'll get a limited edition T-shirt + the €25 reward.

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    12 backers
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  6. Select this reward

    Pledge €35 or more About $39

    For an extra €10 you'll get a limited edition vinyl carrier + the €25 reward.

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    6 backers
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  7. Select this reward

    Pledge €70 or more About $78

    By pledging €70 you basically say:
    F_CK YEA, I'M IN AND YOU JUST SOLVED ME THAT GIFT I NEEDED TO GET FOR MY BUDDY!

    You’ll get 2 immediate name registrations + early bird access key + the T-shirt & the tote bag.

    Also, you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    17 backers
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  8. Select this reward

    Pledge €100 or more About $112

    By pledging $100 you basically say:
    F_CK YEA, I'M IN AND BRINGING MY GANG WITH ME.

    You’ll get 3 immediate name registrations + early bird access key + some stickers + flyers + the T-shirt and the tote bag, so you could start your own Whitestone street team.

    Also, you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    5 backers
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  9. Select this reward

    Pledge €150 or more About $168

    By pledging $150 you basically say:
    F_CK YEA, THIS IS THE FUTURE!! Will you guys send me a handwritten, good ol' post card?

    To that we answer YES! We'll send you a thank you post card (we can't promise how sober we'll be when we write it though, expect some unicorn vs the devil drawings and sh*t).

    Also, you’ll get 3 immediate name registrations + early bird access key + some stickers + flyers + that awesome T-shirt & tote bag + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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  10. Select this reward

    Pledge €250 or more About $280

    The collector's reward!

    Back in 2013 when Whitestone was just an idea, Roey made this research/art book. It documents the whole process of that year. 179 pages of illustrations, photography, typography and design

    Only 20 of those are available! They'll be signed before shipment with a special unicorn pen.

    Also, you’ll get 3 immediate name registrations + early bird access key + some stickers + flyers + that awesome T-shirt & tote bag + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    0 backers
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  11. Select this reward

    Pledge €500 or more About $559

    By pledging $500 you basically say, AW YOU GUYS F_CKING NAILED IT! LET'S HAVE A DRINK TO CELEBRATE!

    You’ll get 5 immediate name registrations + early bird access ke + an invitation to one of our exclusive launch parties for two - Dates and location to be disclosed, we're working on something awesome! expect SXSW + Amsterdam additions).

    Also, you’ll get the stickers + early bird access key + flyers + that awesome T-shirt & tote bag + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    1 backer
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  12. Select this reward

    Pledge €1,000 or more About $1,118

    Pledges above €1000 take us a long way, we can't thank you enough but we'll try!

    We’ll invite you to hangout with us for a day PUNK style. We'll show you around our (future) studio, drink, eat, smoke and parteeey in some of the darkest most underground places in town.

    You’ll also get a super limited, hand printed and signed poster (edition of 30).

    Goes without sayin' - you’ll get 5 access keys + the launch party invitation for two + the stickers + early bird access key + flyers + that awesome T-shirt & tote bag + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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  13. Select this reward

    Pledge €2,500 or more About $2,795

    Seriously, we can't thank you enough! Let's see...

    We’ll invite you to hangout with us for a day ROCKENROLLA' style. We'll show you around our (future) studio, drink and eat in some of the roughest, coolest restaurants and bars, smoke some proper.... tobacco and ride bikes around the canals.

    You’ll also get a super limited, hand printed and signed poster (edition of 30).

    Goes without sayin' - you’ll get 5 access keys + the launch party invitation for two + the stickers + early bird access key + flyers + that awesome T-shirt & tote bag + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    0 backers
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  14. Select this reward

    Pledge €5,500 or more About $6,150

    Hmmm, serious? 5.5k? we love you just for scrolling so far down :D

    We’ll invite you to hangout with us for a day Mr. Bond style. We'll show you around our (future) studio, drink and eat in some of the most stylish restaurants and bars, smoke the finest.... tobacco in town etc etc.

    You’ll also get a super limited, hand printed and signed poster (edition of 30).

    Goes without sayin' - you’ll get 5 access keys + the launch party invitation for two + the stickers + early bird access key + flyers + that awesome T-shirt & tote bag + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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  15. Select this reward

    Pledge €7,000 or more About $7,827

    Not sure how to take this.. are you seriously considering pledging 7k?

    Ok, regardless of the eternal love and Roey's personal phone number (so you could discuss interactive music at 2am because that's the only thing he talks about) we'll offer you to join us on a surprise trip for 2 days. We'll fly you in to the Netherlands from anywhere on earth and curate the coolest trip a visitor could have in the Netherlands based on your preference of choice. That trip could go many ways but one thing for sure, boy you'll remember it!

    You’ll also get a super limited, hand printed and signed poster (edition of 30).

    Goes without sayin' - you’ll get 5 access keys + the launch party invitation for two + the stickers + early bird access key + flyers + that awesome T-shirt & tote bag + you'll become a member and a contributing founder of Whitestone! You'll be added to the interactive credits page and be part of the stone! check > whitestone.io/cornerstones

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    0 backers
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Funding period

- (30 days)