Project image
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$2,218
pledged of $40,000pledged of $40,000 goal
71
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, April 4 2014 7:51 PM UTC +00:00
Last updated April 5, 2014

GURU : 40 fl. oz Stainless Steel Bottle, Made for Life

Insulated 40 fl. oz, Easy to Clean, Dual Cap, Wide Mouth, Stainless Steel Water Bottle: Durable & Practical - Made for Life.

GURU : 40 fl. oz Stainless Steel Bottle, Made for Life

Insulated 40 fl. oz, Easy to Clean, Dual Cap, Wide Mouth, Stainless Steel Water Bottle: Durable & Practical - Made for Life.

$2,218
pledged of $40,000pledged of $40,000 goal
71
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, April 4 2014 7:51 PM UTC +00:00
Last updated April 5, 2014

About

 Staff Pick on TheGadgetFlow.com

Hello Kickstarters, thank you for taking interest in our project and we hope you enjoyed our video, we had a blast making it! -Andrew

Designed & Made in California! Made for both the Urban Commuter and Day Hiker.

GURU : A Premium Water Bottle encompassed in a simple yet eye catching.

GURU (PRO) : A Dual Layered, Insulated Bottle for Both Hot & Cold Liquids to keep the Adventure going!

Insulated GURU (PRO) Profile View
Insulated GURU (PRO) Profile View
  

Drink Life, Breathe Adventure.

Living in California, our team loves to go outdoors and, often, we can be in the city and in the mountains within the same day. From urban commuting to extended treks into the mountains, it's most important to bring enough water for the day. Unfortunately, the water bottles we found in the market to take on our daily adventuring did not fit what we wanted. 

What We Wanted in A Water Bottle 

  • Durability & Quality for Strenuous Use 
  • Large Volume for Less Refills on Extended Trips
  • Easy Drinking, (No Space Age, leaky Water Delivering Straw, Spout, Utter...)
  • Easy Cleaning Without the need of Tiny Hands
  • Confidence the Bottle WON'T Leak 
  • Safe & Clean Drinking (BPA Free)
  • Premium feel with a Modern Design  

After some time, our team thought, "why compromise, are we not a team of Silicon Valley engineers?" And with that, the White Leaf water bottle project began. 

Initial Design Concepts

We ran into some issues with our initial concepts because we wanted to design a functional water bottle that was 100% Stainless Steel. However, we had to take the end cost into consideration. This was VERY difficult for us because we generally like to concentrate on design before cost. 

Concept 1 & 2
Concept 1 & 2

Ultimately, having a 100% stainless steel bottle with all the functions we wanted was not going to happen at a reasonable price. This is when we decided to go the route of press fitting BPA free Polypropylene on the ends to create the spout and bottom cap as shown in our third concept below. This allowed us to have all the features we wanted, while lowering cost to a manageable amount. Using plastic for the spout also allowed to have a perfectly curved lip almost impossible to achieve with metal. 

Finally, after putting off responsibilities like actual work and several months of designing/prototyping later, the results led us to GURU, a large 40 fl. oz., wide mouth, dual cap, Stainless Steel Water Bottle perfect for both urban commuters and day hikers.

GURU features: 

  • Impact Resistant Polished Food Grade Stainless Steel Body constructed for lifetime use
  • 40 Fluid Ounces of Hydration, Great for Extended Trips 
  • 2.25" Wide Mouth Opening for Easy Filling, Pouring & Cleaning 
  • Removable Bottom Cap for Easy Ice Filling, Cleaning & Drying, No Place for Bacteria to Hide!
  • Silicon Rubber Leak Proof Seals 
  • BPA Free Plastic Components 
  • Durable Modern Design 

GURU Pro features:

  • All of the above features of the GURU
  • Dual Stainless Steel Layers with an Insulated Core to keep your liquids hot or cold for even longer adventures. 
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Designed for Life | A Product You Will Love

a product you will love outdoors.
a product you will love outdoors.
     

GURU Parts

To achieve the finish premium look and feel, GURU's stainless steel body goes through polishing and passivation process to clean/cure the material. Afterwards, we laser etch our logo to ensure it doesn't rub off no matter how much you abuse GURU during your use.

All the plastic components are made from BPA free polypropylene for safe drinking and pure taste. We added a curve to the top spout to allow for drinking comfort.  

For the GURU Pro, we add an extra inner layer of Stainless Steel and fit in insulation for long lasting hot or cold liquids.

Once all the parts are manufactured, we assemble GURU by thermal fitting the plastic components into the main body. This ensures an ULTRA tight fit to prevent any leaking. The end results produces a beautiful and deceptively sleek bottle.

The Last Hurdle 

We are now in the final stages of bringing GURU to market. We have proven our prototypes and been using GURU on our trips for the last few weeks without issue. We have our supply chain ready to go and logistics experts prepared. We now need your help to raise funds to pay for the tooling and first production run. The team that is realizing this project is the same team that realizes projects for Lockheed Martin and NASA! Help us turn a project that distracted us from our work for so many months into reality!

Who We Are | Come Visit Us 

We are a small design team in Sunnyvale, CA working out of the AM&S Manufacturing & Design Group facility. Our main concentration is in Aerospace but we dabble across many industries. AM&S is a manufacturing house with in-house capabilities, thus, we are very spoiled when it comes to getting our designs tested and prototype built. We've won several awards and were even featured on the front page of the Sunday San Jose Mercury News! We've done various projects for other clients but this will be our first time venturing off on our own. 

 The Team 

Video Outtakes, Team White Leaf

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GURU marketing team | Brandyn, Kiki, Mike & GURU design engineer | Andrew (2nd from right)
GURU marketing team | Brandyn, Kiki, Mike & GURU design engineer | Andrew (2nd from right)
GURU production manager | Tucker & GURU mechanical engineer | Rene
GURU production manager | Tucker & GURU mechanical engineer | Rene
GURU Quality Engineer | Phil
GURU Quality Engineer | Phil
                                    

The Timeline

Funding Starts March 3, 2014

Funding Ends April 2, 2014 and if successful...

  • April 7, 2014: White Leaf releases the order for hard tooling to our vendors.
  • April 30, 2014: Molds are completed by vendor and the first injection is done. Tooling for SST body is complete and first article is ran. 
  • May 5, 2014: White Leaf reviews product and ensure the molded parts and machined SST meet all quality requirements. White Leaf will take this week to make any necessary adjustments. 
  • May 12, 2014: White Leaf reviews in-process production and does vendor audit to ensure quality is kept. 
  • June 2, 2014: Components are shipped to White Leaf for final quality check. 
  • June 26, 2014: White Leaf begins to ship orders to KickStarter backers. 
  • July 30, 2014: All KickStarter back orders are fulfilled

Of course this is our "expected" schedule. There are always possibilities for delays in the realization process... but we will make sure to keep you all updated as the project progresses. 

We appreciate all the support!

Risks and challenges

Introducing a new product is ALWAYS difficult no matter how simple the product may be, but we have a game plan to face the challenges. Why are we qualified and how do we know what to look out for...? Its what we do!

Challenge 1: The Supply Chain
- Many products fail due to a poor supply chain. Fortunately, our team has been working with various manufacturing vendors for many years and have built strong relationships with them. We know what to expect from them and we know how to create realistic goals for our suppliers.

Challenge 2: Logistics
. - There is so much to organize when its finally time to fulfill our commitment. Customer data, vendor data, delivery dates, shipping, post communication... people often get overwhelmed with this task. Fortunately, we have a team member that deals with order fulfillment on a daily basis and a live tracking software to keep the entire team up to date and organized. We are NOT working off of Excel sheets and Google Docs!
.
Challenge 3: Quality Control
- Its easy to build one product perfectly, its not so easy to build hundreds. Often, quality slips when people head into "mass production" with the consumer getting the short end of the stick. Quality control is a nightmare and that is why we have created procedures to not only check the final product, but also procedure on how we choose our vendors who produce our products. Our procedures are even certified to ISO standards!

Challenge 4: Dealing with the Issues
- With any products, unforeseen issues will occur. What is important, however, is how you handle it. Our team prefers open communication when dealing with problems. Contact us any time and we will be sure to respond ASAP. We will even be happy to host you at our facility if you are local!

Drink life, breathe adventure.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    I SUPPORTED : Be featured on our facebook page and keep updated on the GURU project with pictures and announcements from the team. We will also stamp your name on the packaging GURU will be shipped in as a sign that you supported.

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    Pledge $19 or more About $19

    EARLY BIRD BARE BONES PICK-UP SPECIAL : Bypass the shipping cost & all the packaging cost and be the first to pick-up your GURU bottle. You will be handed the bottle with NO retail packaging or fluff. You will also have the opportunity to meet the team that designed the GURU! We are located in Sunnyvale, CA 94089.

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    Pledge $23 or more About $23

    EARLY BIRD PICK-UP SPECIAL : Bypass the shipping cost and be the first to pick-up your GURU bottle. You will also have the opportunity to meet the team that designed the GURU! We are located in Sunnyvale, CA 94089.

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    Pledge $29 or more About $29

    EARLY BIRD SPECIAL SHIPPED : Be one of the first to receive the GURU bottle. Includes shipping within the continental US.

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    Pledge $34 or more About $34

    ONE GURU BOTTLE FOR PICK-UP : Avoid the shipping cost and pick-up one GURU bottle at our location. We are located in Sunnyvale, CA 94089.

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    Pledge $39 or more About $39

    ONE GURU BOTTLE SHIPPED : Receive one GURU bottle from our first production run. Includes shipping within the continental US.

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    Limited 0 backers
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    Pledge $49 or more About $49

    ONE INSULATED GURU BOTTLE (PRO) FOR PICK-UP : Avoid the shipping cost and pick-up one GURU BOTTLE (PRO) bottle at our location. We are located in Sunnyvale, CA 94089.

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  8. Select this reward

    Pledge $50 or more About $50

    ONE LASER ETCHED GURU BOTTLE FOR PICK-UP : Avoid the shipping cost and pick-up one GURU bottle with your name laser etched at our location.

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    Pledge $54 or more About $54

    ONE INSULATED GURU BOTTLE (PRO) SHIPPED : Receive one GURU bottle (PRO) from our first production run. Includes shipping within the continental US.

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    Pledge $56 or more About $56

    ONE LASER ETCHED GURU BOTTLE SHIPPED : Receive one GURU bottle with your name laser etched from our first production run. Includes shipping within the continental US.

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    Limited 0 backers
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    Pledge $59 or more About $59

    TWO GURU BOTTLE FOR PICK-UP : Avoid the shipping cost and pick-up two GURU bottles at our location.

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  12. Select this reward

    Pledge $67 or more About $67

    TWO GURU BOTTLES SHIPPED : Receive two GURU bottles from our first production run. Includes shipping within the continental US.

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    Limited 3 backers
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Funding period

- (30 days)