The Wayfarer Collection
Our latest project utilises high grade ex-military materials, mostly canvas tents that have missing parts. This densely weaved waxed canvas is very thick, durable and highly water resistant. We are also using recycled 'fabric reinforced rubberised PVC tarpaulin'. These bags are made in the UK from over 99% locally sourced materials with approximately 95% being recycled. The creation of these bags has a very small carbon footprint. Where it has not been possible to source recycled components we have tried to buy locally and have even managed to source our zips from the last remaining zip factory in the UK.
The name “Wayfarer Collection” is influenced by our love of travel and each bag will be named after cities of the world. We have incorporated lots of practical travel features so that your journey can be made easier, whether you're commuting the underground in London or hiking through the Lake District.
We have been working with an experienced design technician who has helped us achieve our goal of making our designs the strongest that they can possibly be, and every design detail reflects this. We aren't using seams in areas of strain, large compartments are double lined and every seam edge is concealed. We are using the strongest available thread (normally used for heavy duty leather work) and the straps are heat sealed to prevent fraying. We are so confident of their strength that we are offering a 3 year repair or replace guarantee with every bag, however we expect them to last a lifetime!
Because of the recycled nature of the materials, each one will have its own unique character which reflects its history and we feel this makes them all the more special!
We have teamed up with The Northampton Hope Centre, a local homeless charity. Together we are piloting a scheme to offer employment to vulnerable and homeless people. A new Lottery funded project will allow for a liaison officer to support each candidates' transition into the role. Angela is our first employee though this partnership and will be given the opportunity to learn invaluable skills and experience that she can carry with her throughout the rest of her life. As our business grows we will continue to work with the Hope Centre to find new employees. We believe this scheme will be a huge success and hope to set an example to other employers. A portion of each bag sale will be donated to the Hope Centre.
Our head seamstress Dawn has an extensive career history, having worked on sewing machines for 49 years. For the last 20 years Dawn has taught fashion at the university of Northampton. For 10 years Dawn worked as a sample maker which has given her the ability to work with incredible precision.
Our names are Daisy and Ozric. We have 5 years experience working in various sustainability focused projects. This has opened our eyes to the reality of Humanity's disposable lifestyle and led us to create our fashion brand ‘What Daisy Did’, 3 years ago. Our products are beautiful, functional, affordable and tackle waste from every angle. Our current collections are made from offcut and waste leather from both big factories and community farming in India, where these two collections are then made by skilled artisans in small impoverished communities. We create timeless styles that will outlive the micro trends and seasons keeping them out of landfill for as long as possible. You can see more about our current collections here. We are strong advocates of slow fashion, a term which describes our battle against reckless consumerism in the fashion industry (fast fashion). It encourages consumers to slow down and make more conscious decisions about what they are buying. Our ethos is complete transparency from start to finish. We are Fairtrade registered with BAFTS and work with the Woodland Trust carbon scheme to reduce our carbon footprint.
We have the designs, the employees and the prototypes but to really get this project off the ground we need YOU! Our aim is to raise £12,000 in order to bulk purchase materials, guarantee the security of this project and get production rolling from our Northampton based studio workshop. We are also looking to expand our team by employing another junior machinist through our partnership with The Hope Centre.
Lucky 7's - You will have the choice of either 1 x pair of sterling silver canvas stud earrings, 1 x pair of sterling silver tarp stud earrings, 1 x tarp loop keyring.
London Wallet - The London Wallet is stylish and practical, with 6 card sections and 1 note section it fits snugly in your pocket and has a rubberised tarpaulin outer shell to keep everything dry. With wallets often seen by high street brands as a disposable item we wanted to create one that would last a lifetime!
Dimensions: Width 5" x Height 4".
The Raleigh Messenger Bag is great for everyday, with enough space for a netbook or tablet up to 12 inches wide as well as books, a secure zip pocket for your phone and an inner section for smaller things you don't want to get lost. It has an adjustable strap to wear over your shoulder or across the body. The bag is lined with rubberized tarpaulin throughout to keep everything dry even in the rain!
Dimensions: Width 12" x Height 12" x Depth 3.5". Features: 1 outer zip pocket, 1 inner zip pocket, 1 inner section, adjustable strap, waterproof lining throughout.
A larger version of the Raleigh Messenger Bag is big enough for a laptop up to 15" wide and is tarp lined throughout to make it waterproof, super strong it will take all your books as well and has multiple sections making it a great work bag.
Dimensions: Width 15" x Height 12" x Depth 3.5". Features: 1 outer zip pocket, 1 inner zip pocket, 1 inner section, adjustable strap, waterproof lined.
The Brooklyn Backpack is durable and versatile its roll down top means you can carry extra tall things up to 25 inches tall! It has a zip pocket on the bag for extra security as well as pockets on the front and inside. There is no seam along the bottom of the bag making it super strong and it has adjustable straps as well as a carry handle. At 13 inches wide it can easily carry a laptop or a packed lunch and your hiking boots! Dimensions: Width 13" x Height (rolled down) 18".
The Tallinn Travel Bag is the perfect travel companion, accessed via a drawstring at the top covered with an optional waterproof hood or a full length zip allowing you to easily access luggage from the very depths of the bag. it also has 2 outer zip pockets. It is the perfect cabin bag size and then once you are through security you can undo the toggles and gain an extra few inches of space for your duty free! The adjustable strap can be worn across the body or over the shoulder and the carry handle is super stitched with the stress of the weight evenly distributed meaning it will last even carrying a heavy load! The bottom is made from a waterproof material that can be wiped clean meaning you don't have to worry about putting the bag bottom down on wet ground.
Dimensions: Diameter 10" x Height (Toggles done up) 26" (Toggles undone) 28.5".
The Budapest Backpack is a large backpack perfect for the gym or weekend adventures such as camping. It is a waterproof lined with 3 buckled outer pockets and 1 zip pocket on the back so you know all your stuff is safe and secure. There's a carry handle on the top too. Please note that this is a working prototype so the bag may be subject to minor amendments during production to improve the bag, we will notify you of these changes. Dimensions: Height 18" x Width 12.5" x Depth 5" Front Pocket: Height 6" x Width 8" x Depth 2" Side Pockets: Height 5" x Width 4" x Depth 2".
More photos's can be found here.
Risks and challenges
We are not worried at all about losing our source of the canvas used for these bags, there is an estimated 200 tonnes available with more arriving all the time!
We hope that this happens! With increased demand comes a greater cash flow which in turn means we can employ more vulnerable people through the Hope Centre to help us keep up with demand. If our studio becomes a bit too cramped, we will have the opportunity to expand our work space.
All rewards will be sent tracked and its progress will be communicated to you at all times.
- (30 days)