#What5words - Promoting change already
Social media addiction. Or is it dependence? Poisoning? Or "complications"?
Any way you look at it, it's a "bugger up". A hashtag bugger up actually. #bagarap. That's why the five words.
My campaign started when I tried to think deeply about language, and my time in Papua New Guinea. Now we are many things - but financially, it's just me. I love it - but we'll try to understand what it and other forms of media are, as we all were doing already. The kickstarter campaign is just the beginning - I'd love to have you on board in any way you'd like, thanks to my amazing backers already.
The video above is more than a little bizarre isn't it? The whole campaigns a little bizarre. But it worked. I'll show you how.
Firstly I wrote that poem. Realising my main problem was internet addiction, which my doctors hadn't thought of, I started the campaign - cos I just knew, I didn't have to look it up, that it was all over the world. I got better because of the poem, and their ongoing support.
Journalist and corporation hypnosis
I did this together with a sometimes subtle, sometimes "oh not so subtle" technique of what I like to call "journalist and corporation hypnosis." Sorry if anyone felt hypnotised, it was all asking strategic little questions, one step at a time.
I do all this to try and address what's called cognitive bias - the same as Brad Pitt and Jonah Hill did in the movie Moneyball. We can't see what seems very obvious sometimes, and it's because the intuitive answer that we come to is just that - intuitive. Sometimes it's wrong. I'm wrong all the time.
We do know, however, many of us are addicted to technology in one way or another, and that is not very good. With social media, it is more girls and women. It's all over the world, and most of the time it's the children.
I am not anti social media. I just promote safe use of technology. Because I had no idea, and I suspect many others don't too. We can understand each other again, partially by fixing social media, and just knowing that we don't have all the answers.
As a startup social enterprise regulated by the New Zealand Press Council, #What5Words Tapui Limited reports the following outcomes since its incorporation on November 27th, 2018, including a major change in Facebook.
#What5Words Tapui Limited is passionate about warning people around the world about the overuse of social media in the face of a global mental health crisis.
The team at #What5Words Tapui Limited recently published the “Social Media Addiction” English Wikipedia page, sharing in-depth information on the condition as well as links to ADHD. The page is being translated into other languages, including Spanish, Portuguese, French, Traditional Chinese, Russian, Ukranian, and Serbian - with help from lots of volunteers.
The poem - fromoneringtoanother.com - is how it started. It is being translated to Zulu and Urdu as we speak because some people on the internet realise that it might be important to my audience there. I don't know. But I ask little questions. Five words at a time.
A lot was thankfully taken seriously and read all across the world on OpedNews.com. Anthropologists have commented, and others are pondering, what on earth are the five words?
Other achievements related to the campaign.
I reached out to Johnson & Johnson regarding Facebook advertising for their acne products to teens in New Zealand. It appears that Facebook algorithms identified audiences with low self-esteem, and the ads made their way there. After one full week of consideration, they continue in New Zealand to advertise their acne products to teenagers.
Meanwhile, Johnson & Johnson asked #What5Words Tapui Limited to cease using their arguably genericised trademark. #What5Words has requested further discussion of this, as their trademark is considered by the team be integral with its metaphors to bring many thousands together all across the globe in the campaign already, including more forthcoming poems and art.
#What5Words has requested details on similar marketing strategies from Alibaba, Otsuka Pharmaceuticals, NIB Australia, HSBC New Zealand, and Insurance Australia Group.
#What5Words Tapui Limited reported the removal of Apple Inc.’s landscape lock to the EU commission and the ACCC based on consumer health issues, in tandem with personal injury lawyers in Australia. They also advised the ACCC and the EU commission of further specific examples of alleged anticompetitive behaviour between Apple and Facebook. “We respectfully request Apple to assist psychiatrists with retrospective studies of those who used their products with the data that they have if any other scientists consider this may be a valid theory,” said the team at #What5Words.
#What5Words approached Hasbro Inc. in Australia and New Zealand to cross-promote one of their children’s books with one of their child play trademarks to encourage real play versus tech overuse. Similar calls to action have been made towards companies such as Mumbrella.com.au.
This widespread campaign has gained mass support through its Facebook and Kickstarter campaign. The #What5Words team has collaborated and worked on their movement for years and is excited to see the traction they’ve gained.
This is a sole owned startup business – owned and directed by Dr Peter James Chisholm. It is aimed all over the world and is engaged by any that click, we suspect based on our data. We can understand each other again in these difficult times, I really feel that. I have done the whole time. But as you can see, with the links all over the internet from our campaign, that were there previously, there are many potential solutions to this crisis. Many have worked very hard on this, for numerous years. Everyone will come up with their own solutions, Dr Peter (DrSparrow.me) only knows what helped for him.
DrSparrow.com - the magazine - in print
I suspected that our more detailed thoughts and reflections - often coming from those on Facebook, would be more engaging as a print magazine. I engaged a printing company in Zhuhai, who were immediately fascinated by our ideas. The Chinese, overall, already are better than Western nations at addressing this crisis, which needs to be individualised as it worsens.
It is officially on the way from China.
I have the time and passion to do this, as do many of you. Many of us do, in medial and allied professions, in other professions or not working at all. Supporting others can be very helpful for own wellbeing. For me though, I ponder what "help" is, and when the other person would prefer that we "helped" by just being available.
We are sure we don't have all the answers, but we think we have a few. That is because we engaged many people that we know, and many people we didn't until our November and December campaigns, in person, and in healthcare. We are. Are you?
Risks and challenges
Risks will include self publication, but with other sales once it is illustrated the hard copy books should be available, we expect by August 2019 at the very latest.
We can't promise the marketing strategy will work, if you want to make a poem, we'll put it to video at low cost with you. You might have a picture, a thought, anything really. It just has to feel real, a little unique, maybe, perhaps counterintuitive, inspiring lateral thinking. The ones that get engaged the most don't criticise any form of media, they just see the world as it is, the beauty amongst the pain. We'll put it on Facebook, Pinterest, Google Adwords, and our new developing platform, and aim to promote to the people we together think that it might be engaged with the most.
If there's lots of you, I'll need to get some of you on board with my analysis and editorial input, showing you my strategies. We will try our best for you, if thats what you want, or you can support us as we try with our art.
Facebook are changing - I don't suspect, I think we've proven it. They we're planning to already.Learn about accountability on Kickstarter
- (28 days)