Here at Fuller Foundry we are blending the world of active with the world of business. No one should have to hide their passion for adventure because their gear doesn't fit in the business world. Nor should someone have to be terrified of scratching their beautiful business gear, or heaven forbid, get it wet. Great products can cross both worlds when the right design considerations are taken.
By partnering with the best creative design minds we are releasing the world’s first premium performance brand. People are calling it “Patagonia meets Tom Ford”. A brand that is functional and rugged, but refined and professional. Others out there are trying to bring you a nice product at a great discounted price. We are bringing you premium excellence, period.
We have gone through dozens of prototypes to bring you a primetime ready product. We are excited to introduce you to the complete line of Fuller Foundry bags.
** Early backers get access to 25% off with the Early Bird options!**
First we are delivering the Briefcase with unparalleled organization, elegance and ruggedness. This is an everyday carry that will survive with you from the boardroom, to the airplane to a trip in the mountains.
Dimensions: 16"L x 4"W x 12½"H
Use: Everyday Carry, Weekend Packing
Introducing the Duffel, your robust convertible carryon that will travel with you from point A to point B with versatility and style.
Dimensions: 14"L x 9"W x 22"H
Use: Week Long Packing, Cargo Hauling, Duffel Stuff
THE QUICK BAG
Finally we are introducing the Quick Bag. For those on the go who need a small bag to carry some essentials this is your answer. Think going from the hotel, to the gym to dinner. Drop it in, zip it up and go. Days of the fanny pack, or bringing your Briefcase to the gym and dinner are over.
Dimensions: 8"L x 4"W x 3"H
Use: To and From, Cruising Around Town, Lounging
All of the Fuller Foundry bags have interchangeable strap systems, the same luxurious magnetic pockets and pouches and durable hypalon material throughout. These features blend with water proofing fabrics, zippers and metal buckles to give an outdoor experience while still looking urban ready. These are the bags you have been waiting for.
FULLER FOUNDRY GIVES BOTTLE
Also, show your support with a Fuller Foundry Gives Bottle! These stylish stainless steel water bottles are 20oz and look great on the go. You know we had to go premium here and partnered with MiiR to do so!
p.s. $5 from every water bottle is donated to parks and renewables!
At Fuller Foundry when we say rugged, we mean rugged. If we can't fix your bag, and you didn't feed it to a bear or a street sweeper, we will replace it. No and's, if's or but's.
A portion of all of our profits as mentioned above are being donated to rotating funds for National Parks and Renewable Energy. The funds of choosing will either help protect, help clean or help advance policies to expand and preserve their respective economic scenarios (Solar ITC for example). To learn more, please reach out!
Risks and challenges
The biggest risk here is market education. These are premium bags that are commanding a premium price. I am not promising to deliver you a Mercedes at a Honda price, I am promising you a Land Rover, period. Educating the market and gaining recognition for quality to justify the price is a hurdle that we will be jumping in short order, but it needs to be jumped.
There is no secret that reaching the goals will have a profound impact on the capital cost for the bags. Exceeding the goals helps to increase sales, drive down costs and in the end lead to better margins for more marketing to create the industry awareness.Learn about accountability on Kickstarter
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