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Well + Proper is looking for your support to bring our commercial juicery equipment from the West Coast of Canada to Oahu.
Well + Proper is looking for your support to bring our commercial juicery equipment from the West Coast of Canada to Oahu.
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62 backers pledged $21,857 to help bring this project to life.

About

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$21,857

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Aloha! I'm Jenelle, the founder of Well + Proper an organic cold-pressed juice company located on the North Shore of Oahu. I recently moved here from Canada with my 2 daughters to follow my passion and to keep doing what I love the mostest – creating and delivering the very bestest cold-pressed juice, directly to you!

 

Well + Proper produces and delivers small batch artisanal raw organic cold-pressed juices right to your doorstep! (Or directly into your fridge ;) )

I’m looking for your support to help getting my business running at its full potential. I have spent the past several months operating on the North Shore and refining what this island wants and needs.

I have learned so much about what is the perfect juice and service options for the local community but have been so limited by my production equipment that I have not been able to scale it to service the whole island of Oahu.

We are so limited in how much we can pour into the community! (get it?!) and we are now ready to deliver! The good news is that I already own everything I need, over $70,000 of top end commercial kitchen equipment! The bad news is that my state of the art commercial juicer and kitchen is in storage in Canada...

Well + Proper needs your support to help ship our kitchen equipment and front end juicery fixtures from Vancouver, BC, Canada - Oahu.

With the funds raised through this campaign, I will be able to relocate all my professional equipment and establish both a commercial kitchen and a means to deliver to the WHOLE island. 

Check out our rewards. Give what you can. Then please share this campaign with your friends n' family. Share on Facebook! Instagram! Twitter! Share it with the world purdy please?!!!

We appreciate your help and support and are so grateful for all our connections. With your continued support we know that together we can make this a better n' more healthy place for everyone. Thank you so much and look forward to seeing you soon! 

Just wanna give an extra super THANK YOU to everyone that helped out on this project. Thank you so much for believing in me. I absolutely couldn't have done this with out you all. I'm FOREVER grateful to every single one of you. First and foremost Thanks MOM!  @benreedphoto @earthyandy @shanebeschen @aaronlieber @chamaswim @noahbeschen @tomi_bon You all are the bestest!

 

Risks and challenges

Like any business, I am fully aware that challenges exist!

Fortunately, this is not unknown territory for me as I have had a great deal of experience facing and overcoming challenges in my past. I have started up several businesses over the past two decades, being both owner & full time operator. My most recent ventures, an organic cold-pressed juicery and a mobile green smoothie Airstream trailer are the foundation for what I am building Well+Proper on. It was the success of both of these businesses that has provided me with the opportunity, equipment and resources to now follow my dream and live here on Oahu – no easy feat for a Canadian girl!

I am extremely motivated, and despite any adversity or challenge I am committed to making this dream a reality for the North Shore.

I not only bring my past business experience, commitment and passion for this lifestyle, and the ability to creatively problem solve, but I have also spent the past year living here on Oahu and building and establishing roots for Well+Proper.

In bringing my business, I have spent 15 months living in Hawaii and learning all I can to ensure I know exactly what it takes to deliver the most successful organic raw cold-pressed juicery here on Oahu. I have built relationships with local organic farmers and established rapports with many locals. I have taken this time here to ensure I am aware of what wants AND needs the people of Oahu have, worked through what obstacles needed to be overcome and am now fully prepared to deliver!

This has me extremely confident that I can build this business as successfully as my past endeavors and become an integral part of the Oahu Health and Wellness community.

Now, we just need your help to relocate my $70,000 commercial kitchen supplies with my commercial juicer and all my front end Juicery fixtures to Oahu!

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    $1 PLEDGE

    Virtual High 5 and a great big THANK YOU!

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    6 backers
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    Pledge $5 or more About $5

    $5 PLEDGE

    Virtual Hug AND Virtual High 5, and of course a great big THANK YOU!

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    4 backers
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  3. Select this reward

    Pledge $10 or more About $10

    $10 PLEDGE

    Rad Well n' Proper Sticker Pak

    Personalized great big THANK YOU with a Handwritten Postcard

    Virtual Hug AND Virtual High 5

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    2 backers
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  4. Select this reward

    Pledge $25 or more About $25

    $25 PLEDGE

    Limited Edition Raif Adelberg x Well + Proper Custom designed Canvas TOTE BAG

    1 Cold-Pressed Juice of Your Choice

    Rad Well n' Proper Sticker Pak

    Personalized great big THANK YOU with a Handwritten Postcard

    Virtual Hug AND Virtual High 5

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    15 backers
    $
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  5. Select this reward

    Pledge $50 or more About $50

    $50 PLEDGE

    Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT

    1 Cold-Pressed Juice of Your Choice

    Rad Well n' Proper Sticker Pak

    Personalized great big THANK YOU with a Handwritten Postcard

    Virtual Hug AND Virtual High 5

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    5 backers
    $
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  6. Select this reward

    Pledge $55 or more About $55

    Sharing the green juice love

    1 DAY JUICE FEAST (Includes Per Day = 5x16 oz Customized Cold-Pressed Juice, 1 Customized Nut Mylk and 1 Customized Wellness Shot!)

    Also INCLUDES 1 Limited Edition Raif Adelberg x Well + Proper Custom Canvas TOTE BAG, Rad Well n' Proper Sticker Pak, and Personalized great big THANK YOU with a Handwritten Postcard and a shout out on our social media sites!

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    4 backers
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  7. Select this reward

    Pledge $75 or more About $75

    $75 PLEDGE

    Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT

    Limited Edition Raif Adelberg x Well + Proper Custom designed Canvas TOTE BAG

    2 Cold-Pressed Juices of Your Choice

    Rad Well n' Proper Sticker Pak

    Personalized great big THANK YOU with a Handwritten Postcard

    Virtual Hug AND Virtual High 5

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    Estimated delivery
    3 backers
    $
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  8. Select this reward

    Pledge $100 or more About $100

    $100 PLEDGE

    Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT

    Limited Edition Raif Adelberg x Well + Proper Custom designed Canvas TOTE BAG

    3 Cold-Pressed Juices of Your Choice

    Rad Well n' Proper Sticker Pak

    Personalized great big THANK YOU with a Handwritten Postcard

    Virtual Hug AND Virtual High 5

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    Estimated delivery
    2 backers
    $
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  9. Select this reward

    Pledge US$ 197 or more About US$ 197

    Shaka Package - ONE full WEEK

    FULL week of cold-pressed goodness delivered RIGHT to you! Curated and customized for optimized fueling, performance and recovery, based on YOUR needs - I will work as closely with you as you want or need to ensure you Peak at Pipeline!

    Includes 10 cold pressed juices, 7 Nutmylks (purely plant based and protein packed) OR Tumeric Tonics (majorly rich in recovery goodness) as well as 7 BONUS wellness shots - one for each day!

    We'll even throw in 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT
    Rad savings of over $30

    (As juices are all individually bottled, this package can totally be sharable as well!)

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    1 backer
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  10. Select this reward

    Pledge $250 or more About $250

    $250 PLEDGE

    3 Day JUICE FEAST (Includes Per Day = 5x16 oz Customized Cold-Pressed Juice, 1 Customized Nut Mylk and 1 Customized Wellness Shot!)

    *Also INCLUDES 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT and Canvas TOTE BAG, Rad Well n' Proper Sticker Pak, and Personalized great big THANK YOU with Handwritten Postcard and a GREAT BIG shout out on our social media sites!

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    3 backers
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  11. Select this reward

    Pledge $375 or more About $375

    $375 PLEDGE

    5 Day JUICE FEAST (Includes Per Day = 5x16 oz Customized Cold-Pressed Juice, 1 Customized Nut Mylk and 1 Customized Wellness Shot!)

    Also INCLUDES 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT and Canvas TOTE BAG, Rad Well n' Proper Sticker Pak, and Personalized great big THANK YOU with a Handwritten Postcard and a HUGE shout out on our social media sites!

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    Estimated delivery
    0 backers
    $
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  12. Select this reward

    Pledge US$ 387 or more About US$ 387

    Pipeline Package - $387

    2 FULL weeks of cold-pressed goodness delivered RIGHT to you! Curated and customized for optimized fueling, performance and recovery, based on YOUR needs - I will work as closely with you as you want or need to ensure you Peak at Pipeline!

    Includes 20 cold-pressed juices, 14 nut mylks purely plant based and protein packed) OR turmeric tonics (majorly rich in recovery goodness) as well as 14 BONUS wellness shots - one for each day! Rad savings of over $60

    We'll even throw in 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT and Canvas TOTE BAG
    (As juices are all individually bottled, this package can totally be sharable as well!)

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    Estimated delivery
    2 backers
    $
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  13. Select this reward

    Pledge $400 or more About $400

    1 month juice subscription

    ONE MONTH Juice Subscription (12 cold-pressed juices per week for 4 weeks- delivered to your door!)

    With this package you save $35 per month. This is a juice only package. Doesn't include all the bells and whistles of the $500 package below.

    You can purchase multiple months and get in on some super duper savings!

    P.S: Check on out website for more info on subscription packages if you are not familiar.

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    1 backer
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  14. Select this reward

    Pledge $500 or more About $500

    $500 PLEDGE

    ONE MONTH Juice Subscription (12 cold-pressed juices per week for 4 weeks- delivered to your door!)

    Also INCLUDES 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT and Canvas TOTE BAG, Rad Well n' Proper Sticker Pak, and Personalized great big THANK YOU with a Handwritten Postcard and a GINORMOUS shout out on our social media sites!

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    1 backer
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  15. Select this reward

    Pledge US$ 650 or more About US$ 650

    $650 PLEDGE

    JUICEY FESTIVAL For You and Two Besties!

    *Includes THREE 3 Day Juice Feasts and a Get Together Info Sesh to get you going right from the start! We will discuss helpful tips and how to reach total success during your juice fest and beyond! There may not be cake at this party but there will be balloons!

    Also INCLUDES 3 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRTS and Canvas TOTE BAGS, Rad Well n' Proper Sticker Pak, and Personalized great big THANK YOU with a Handwritten Postcard and a GARGANTUAN shout out on our social media sites!

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    1 backer
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  16. Select this reward

    Pledge US$ 777 or more About US$ 777

    Triple Crown Package

    4 FULL weeks of cold-pressed goodness delivered RIGHT to you! Curated and customized for optimized fueling, performance and recovery, based on YOUR needs - I will work as closely with you as you want or need to ensure you get the ROYAL TREATMENT!

    Includes 40 cold-pressed juices, 28 nut mylks (purely plant based and protein packed) OR turmericric tonics majorly rich in recovery goodness) as well as 28 BONUS wellness shots - one for each day! Rad savings of over $110

    We'll even throw in 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT and Canvas TOTE BAG

    (As juices are all individually bottled, this package can totally be sharable as well!)

    Less
    Estimated delivery
    0 backers
    $
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  17. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    $1000 PLEDGE

    CLEANSE-CATION for TWO!

    This is the perfect juicy getaway for TWO - includes 4 days/3 nights at Jenelle's Airbnb on the North Shore of Oahu, Two 3 Day Juice Feasts fully customized with a full juicing consultation. Every bottle will be a different juicy recipe, curated just for you including daily 5x16 oz Customized Cold-Pressed Juice, 1 Customized Nut Mylk and 1 Customized Wellness Shot.

    Also INCLUDES 2 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRTS and Canvas TOTE BAGS, Rad Well n' Proper Sticker Pak, Personalized great big THANK YOU with a Handwritten Postcard and the sweetest personalized gift basket upon your arrival! (and of course, the most AMAZING shout out on our social media sites!

    *Airfare and transportation not included

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    1 backer
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  18. Select this reward

    Pledge US$ 1,167 or more About US$ 1,167

    Triple Crown ADVANCED Package

    6 FULL weeks of cold-pressed goodness delivered RIGHT to you! Curated and customized for optimized fueling, performance and recovery, based on YOUR needs - I will work as closely with you as you want or need to ensure you GO THE DISTANCE!

    Includes 60 cold-pressed juices, 42 nut mylks (purely plant based and protein packed) OR turmeric tonics (majorly rich in recovery goodness) as well as 42 BONUS wellness shots - one for each day! Rad savings of over $180

    We'll even throw in 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT and Canvas TOTE BAG

    (As juices are all individually bottled, this package can totally be sharable as well!)

    Less
    Estimated delivery
    2 backers
    $
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  19. Select this reward

    Pledge $5,000 or more About $5,000

    $5000 PLEDGE

    12 MONTH Juice Subscription!!!!!

    12 Cold-Pressed juices per week for 52 weeks- delivered to your door (its like paying for 10 months and getting 12 months !!!!!) Redeemable on a weekly schedule, subscription can be paused with minimum 7 day notice. Weeks can be combined to increase weekly juices, perfect for household sharing!

    Also INCLUDES 1 Limited Edition Raif Adelberg x Well + Proper Custom designed T-SHIRT and Canvas TOTE BAG, Rad Well n' Proper Sticker Pak, and Personalized great big THANK YOU with a Handwritten Postcard and a GINORMOUS shout out on our social media sites!

    Less
    Estimated delivery
    2 backers
    $
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Funding period

- (30 days)