Visible Vinyl – Your records were meant to be seen (Canceled) project video thumbnail
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$3,621 pledged of $10,000 goal
backers
$3,621 pledged of $10,000 goal
backers

About

Visible Vinyl is a family of incredibly high-quality record displays designed to showcase your album's iconic artwork.

Every record you’ve ever played was held in your hands before being enjoyed. You connected with that album’s artwork, even before the music. But if you’re like most of us, when that record goes on, the album’s artwork gets tucked away.

We hunted high and low for a record display that added value to our setup, but couldn’t find anything near the quality we craved.

So, we created Visible Vinyl.

 

Music is a shared experience, it has the power to take us back to an entire decade or to a single, memorable evening. It can help us cope, help us connect and help us make sense of our surroundings. Vinyl records seem to capture that energy by forcing us to be present – something we need now, more than ever.

Regardless of your thoughts on music, every record has one thing in common – the cover art is the gateway to the music.

4 sizes to choose from: 3 wall-mounted and a desktop version
4 sizes to choose from: 3 wall-mounted and a desktop version
3 solid hardwood finishes to choose from
3 solid hardwood finishes to choose from

 

Kickstarter is a platform that allows us to connect directly with consumers, with no middlemen in between. Our Early Bird reward tier offers 35% off the eventual retail price, because we are not dealing with retail stores or distributors that need to take a cut.

Well Made is committed to not only offering incredibly high-quality products, but being as transparent as possible. By backing this campaign, you are supporting the launch of one of the highest quality record displays on the market today and we want you to be rewarded for that. 

 

Well Made is adamant that if you’re willing to invite our products into your home, we owe it to you to do an exceptional job. Visible Vinyl has been painstakingly refined to its most simple, functional form. Nothing more, nothing less.

Solid, single-piece hardwood construction
Solid, single-piece hardwood construction
Precision machined ledge keeps records safe
Precision machined ledge keeps records safe
Simple, easy installation – hardware included
Simple, easy installation – hardware included
Desktop version can accommodate a single album containing 1 or 2 records
Desktop version can accommodate a single album containing 1 or 2 records
Heavy duty powder coated steel base plate keeps your albums upright
Heavy duty powder coated steel base plate keeps your albums upright
Thoughtfully designed and crafted by real people
Thoughtfully designed and crafted by real people

 

Visible Vinyl was designed to display your albums with confidence, which is why we recommend using the included wall anchors and screws, but 3M Poster Strips work quite well, more info below and in the FAQ.

Wall anchors may be overkill for drywall, but will be needed for installation over concrete, brick or tile – so we’re including them with all wall-mounted rewards.

Don't want to use screws?

Though we recommend installing with screws, we have thoroughly tested mounting Visible Vinyl with 3M Poster Strips – and they work very well. If you have ANY questions, please just ask.

Align the screws with the holes and slide to the right
Align the screws with the holes and slide to the right

 

We've designed Visible Vinyl in both tabletop and wall-mounted versions that can hold up to three albums, with three records per album. We did this because vinyl enthusiasts come from all walks of life and have different needs, from the occasional listener to the obsessed.

 

 

Well Made has a soft spot for Kickstarter campaigns. Having launched our first product, STiiCKs magnetic picture frames, in 2013 and Rackless magnetic key rack in 2015, we hope to be creating a reputation for debuting products that have a timely fulfillment. 

Our studio is set up to manufacture about 800 units per month. Depending on the success of the campaign, we will have a rolling shipment schedule beginning early August of this year. We are confident that the first rewards will be in the mail about two weeks from the time our campaign ends.

Though we’ve grown a lot since our start in 2013, properly launching a new product is expensive.

We have the tools we need to make Visible Vinyl, but not at scale and not affordably. $10,000 will be needed to cover several large, upfront expenses. Raw materials must be purchased at volume, our computers need dedicated software and our machines need dedicated tooling specific to Visible Vinyl.

 

Well Made is a small, but nimble design studio in Chicago, USA. We are industrial designers, photographers, ex-advertising veterans, woodworkers, day dreamers and believers in the idea that you deserve more from the things you buy.

As the world moves faster and faster, there are growing numbers of those like us who believe in slowing down. The place we feel most comfortable to do that is in the comfort of our own homes.

Inside that safe place, we all have habits, hobbies and rituals that make us who we are. Well Made exists to help you celebrate those moments.

Well Made uses only solid hardwood. Sourced whenever possible from our friends at Big Twigs tree service in Detroit, Michigan
Well Made uses only solid hardwood. Sourced whenever possible from our friends at Big Twigs tree service in Detroit, Michigan
We use professional finishing techniques in all of our products
We use professional finishing techniques in all of our products
Everything we do is crafted by hand along the way
Everything we do is crafted by hand along the way

 

Well Made products can be found in some of the most discerning retail shops in the world
Well Made products can be found in some of the most discerning retail shops in the world

 

 

Risks and challenges

Every project comes with curveballs, but this is our 3rd campaign here on Kickstarter and we’ve shipped every single reward ever placed – to over 60 countries.

Our wood shop is fully outfitted, functional and all aspects of this products have been thoroughly thought through and properly sourced. Our supply chain, our skillset and our commitment to creating heirloom-quality products have been proven and we look forward to another successful project.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Digital High-Five

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    Aww shucks, you believe in us! We'll add you to the Well Made mailing list and you'll get all the updates and pre-release notices for ALL upcoming projects and products!
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  2. Select this reward

    Pledge $18 or more About $18

    Early Bird

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    35% off eventual retail price.

    The amount you pledge will tell us which size Visible Vinyl you want and how many. Choose from Walnut, Oak or Black after the campaign ends!
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    See campaign for product descriptions

    • $18 – Now Playing: tabletop, 1 album
    • $21 – Now Playing: wall-mount, 1 album
    • $38 – On Deck, holds 2 albums
    • $58 – Manual Playlist, holds 3 albums
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    Want more? Pledge increments of the amounts above and we’ll cover the extra shipping! Looking to mix and match multiple sizes? Message us directly!
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    Ships to Anywhere in the world
    Limited 54 backers
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  3. Select this reward

    Pledge $20 or more About $20

    Now Playing: tabletop – holds 1 album

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    30% off eventual retail price. ($28)

    Have a small space, or don’t want to mess with wall-mounting Visible Vinyl? Our tabletop version is the perfect option.

    • Holds 1 album, containing up to 2 records
    • Solid wood
    • Furniture-grade finish
    • Powder-coated steel base
    • Walnut, Oak or Black (after campaign)
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    Want more? Pledge an extra $20 each and we’ll cover the extra shipping! Looking to mix and match multiple sizes? Message us directly!
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    9 backers
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  4. Select this reward

    Pledge $22 or more About $22

    Now Playing: wall-mount – holds 1 album

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    30% off eventual retail price. ($32)

    Show off the record you’re currently playing with our smallest wall-mounted Visible Vinyl.

    • Holds 1 album, containing up to 3 records
    • Solid wood
    • Furniture-grade finish
    • Walnut, Oak or Black (after campaign)
    • Wall-mounted, hardware included
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    Want more? Pledge an extra $22 each and we’ll cover the extra shipping! Looking to mix and match multiple sizes? Message us directly!
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    13 backers
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  5. Select this reward

    Pledge $41 or more About $41

    On Deck – holds 2 albums

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    30% off eventual retail price. ($59)

    Show what’s up next and the record you’re currently playing with the “On Deck” Visible Vinyl.

    • Holds 2 albums, up to 3 records each
    • Solid wood
    • Furniture-grade finish
    • Walnut, Oak or Black (after campaign)
    • Wall-mounted, hardware included
    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Want more? Pledge an extra $41 each and we’ll cover the extra shipping! Looking to mix and match multiple sizes? Message us directly!
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  6. Select this reward

    Pledge $62 or more About $62

    The Manual Playlist – holds 3 albums

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    30% off eventual retail price. ($89)

    Create your own “manual playlist” with our largest wall-mounted Visible Vinyl.

    • Holds 3 albums, up to 3 records each
    • Solid wood
    • Furniture-grade finish
    • Walnut, Oak or Black (after campaign)
    • Wall-mounted, hardware included
    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Want more? Pledge an extra $62 each and we’ll cover the extra shipping! Looking to mix and match multiple sizes? Message us directly!
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    Ships to Anywhere in the world
    1 backer
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  7. Select this reward

    Pledge $145 or more About $145

    The Collector – 1 each, all 4 sizes

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    30% off eventual retail price. ($208)

    Have a ton of vinyl, or a ton of friends? Our collector pack might be the perfect fit. Mix and match any combination of Walnut, Oak or Black after the campaign.

    • 1 x Now Playing: tabletop, 1 album
    • 1 x Now Playing: wall-mount, 1 album
    • 1 x On Deck, holds 2 albums
    • 1 x Manual Playlist, holds 3 album
    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Want more? Pledge an extra $145 each and we’ll cover the extra shipping! Looking to mix and match multiple sizes? Message us directly!
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Funding period

- (33 days)