$22,415
pledged of 65 000 $pledged of 65 000 $ goal
521
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 18 2018 10:00 PM UTC +00:00
Welcome IndustriesBy Welcome Industries
First created
Welcome IndustriesBy Welcome Industries
First created
$22,415
pledged of 65 000 $pledged of 65 000 $ goal
521
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 18 2018 10:00 PM UTC +00:00

About

"A brilliant design" - Core77 Senior Editor Rain Noe

What if you could tell a measurement at a glance, without having to read a label? What if you could know by feel which was which? Meet MEASURE, the first measuring cups where the shape itself indicates the unit of measure. 

What You See Is What You Get

Measuring cup sets typically come nested and when they're together, it's easy to tell which is bigger, but once apart the distinction becomes less clear. If you think of them like a pie chart, each one looks like the whole pie-- a full circle. But not any more.

MEASURE measuring cups show you what's what. A full cup looks like a whole circle. A half cup looks like a half. A third looks like 1/3, and a quarter looks like 1/4. 

Each set contains four standard U.S. measures: 1/4c, 1/3c, 1/2c, and 1 cup. The set of four cups nests neatly and fits inside a standard drawer. 

Great for Kids

MEASURE can be a great way to engage kids in cooking, and help them grasp fractions too.  We have gotten a lot of love from teachers and parents already for this project, and send the love right back! Special thanks to Nomster Chef for the photo below. 


New Reward Level Added!  

We are excited to be supporting the work of Purple Asparagus, a Chicago not-for-profit that builds a bridge between the classroom and the home kitchen. Their Delicious Nutritious Adventures program has brought healthy foods to life for tens of thousands of elementary school children in Chicagoland schools, and is supported further with a cookbook and Family Cooking Program. Now with our help, they’ll be able to give a set of measuring cups to participants in the program. Choose the $40 reward to support this important work. You’ll get a set, and another will be donated to Purple Asparagus.

Getting to MEASURE

Product design involves a lot of exploration, and we tried many different things before landing on the final design for MEASURE. A patent is pending.

Materials and Manufacturing

MEASURE will be made in the USA of a high-quality clear plastic which is BPA-free and dishwasher safe. Manufacturing will take place in Chicago where we live and work. We like collaborating with people we know, and find that being able to engage in every stage of production helps things go right. Our intended manufacturing partner is Matrix4, a second-generation plastics injection molding company led by Patricia Miller, pictured below.  We're not sure how many products out there are woman-designed and woman-manufactured, but we are pretty psyched about this collaboration. 

Big Thanks

Chicago is home to a vibrant design and manufacturing community, and we are grateful to be a part of it.  Strand Design's Sharon Burdett and The League of Women Designers deserve a special shout out for pushing us to bring MEASURE to market directly rather than through licensing.  Craighton Berman gave us great feedback about the campaign, as did the MakerBiz collective.  

We thank YOU, Kickstarter backers, for letting us do what we love and sharing in the journey with us!  And of course we are incredibly nourished by our colleagues and students at Northwestern University's Segal Design Institute. You rock.

About Us

Welcome Industries is the design practice of Pam Daniels & Brandon Williams.  We love design in all its facets-- surfacing human needs, imagining a wide range of possibilities, making concepts tangible, and keeping at it until it's right. We see design as a secret superpower that can be applied across a wide range of disciplines and fields, and feel fortunate to be able to share our passion with students at Northwestern University, where we serve as faculty members and designers in residence.  This is our studio on campus. 

Risks and challenges

We have been collaborating with our manufacturing partner throughout the design process, so we are reasonably confident in our ability to see this project through without complications. Pam has led two prior Kickstarter campaigns-- the Urbanite cork bag and the REVEAL photo frame for DesignHouse-- and both shipped on time.

In the event that we attract enough backers to approach the capacity limits of our manufacturing partner, we will cap rewards and stagger delivery times to ensure everyone knows what to expect when.

We wish you many happy adventures in baking and cooking with MEASURE, and thank you for your support.

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Support

  1. Reward no longer available

    Pledge $20 or more About $20

    Early bird single set

    Get a single set of four measuring cups at early bird pricing!

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    Pledge $25 or more About $25

    One set of measuring cups

    Get a single set of four measuring cups.

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    Early bird double set

    One for you and one for a friend! Get two sets of measuring cups at early bird pricing.

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    Pledge $40 or more About $40

    One for you and one for kids

    Help kids access hands-on nutrition! We've partnered with not-for-profit Purple Asparagus to give measuring cups to kids in Chicagoland schools. We'll ship one to you and one to them.

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    Pledge $45 or more About $45

    Two sets of measuring cups

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    Retail Pack

    Are you a retailer? Enjoy this ten pack at the wholesale price.

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    Studio Sneak Peek

    Get two sets of measuring cups, along with a sneak peek at our next design project. Plus lots of gratitude.

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    Pledge $1,000 or more About $1,000

    Create What's Next

    Join us for an afternoon of creativity exploring our next project and spend time in our studio jamming on what's next. Plus get three sets of measuring cups as our thank you. Travel to/from Chicago and accommodations not included.

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Funding period

- (39 days)