measure | visual measuring cups
measure | visual measuring cups
The shape itself tells the unit of measure, making is easier for everyone to take part in cooking. Great for engaging kids too!
The shape itself tells the unit of measure, making is easier for everyone to take part in cooking. Great for engaging kids too! Read more
"A brilliant design" - Core77 Senior Editor Rain Noe
What if you could tell a measurement at a glance, without having to read a label? What if you could know by feel which was which? Meet MEASURE, the first measuring cups where the shape itself indicates the unit of measure.
What You See Is What You Get
Measuring cup sets typically come nested and when they're together, it's easy to tell which is bigger, but once apart the distinction becomes less clear. If you think of them like a pie chart, each one looks like the whole pie-- a full circle. But not any more.
MEASURE measuring cups show you what's what. A full cup looks like a whole circle. A half cup looks like a half. A third looks like 1/3, and a quarter looks like 1/4.
Each set contains four standard U.S. measures: 1/4c, 1/3c, 1/2c, and 1 cup. The set of four cups nests neatly and fits inside a standard drawer.
Great for Kids
MEASURE can be a great way to engage kids in cooking, and help them grasp fractions too. We have gotten a lot of love from teachers and parents already for this project, and send the love right back! Special thanks to Nomster Chef for the photo below.
New Reward Level Added!
We are excited to be supporting the work of Purple Asparagus, a Chicago not-for-profit that builds a bridge between the classroom and the home kitchen. Their Delicious Nutritious Adventures program has brought healthy foods to life for tens of thousands of elementary school children in Chicagoland schools, and is supported further with a cookbook and Family Cooking Program. Now with our help, they’ll be able to give a set of measuring cups to participants in the program. Choose the $40 reward to support this important work. You’ll get a set, and another will be donated to Purple Asparagus.
Getting to MEASURE
Product design involves a lot of exploration, and we tried many different things before landing on the final design for MEASURE. A patent is pending.
Materials and Manufacturing
MEASURE will be made in the USA of a high-quality clear plastic which is BPA-free and dishwasher safe. Manufacturing will take place in Chicago where we live and work. We like collaborating with people we know, and find that being able to engage in every stage of production helps things go right. Our intended manufacturing partner is Matrix4, a second-generation plastics injection molding company led by Patricia Miller, pictured below. We're not sure how many products out there are woman-designed and woman-manufactured, but we are pretty psyched about this collaboration.
Chicago is home to a vibrant design and manufacturing community, and we are grateful to be a part of it. Strand Design's Sharon Burdett and The League of Women Designers deserve a special shout out for pushing us to bring MEASURE to market directly rather than through licensing. Craighton Berman gave us great feedback about the campaign, as did the MakerBiz collective.
We thank YOU, Kickstarter backers, for letting us do what we love and sharing in the journey with us! And of course we are incredibly nourished by our colleagues and students at Northwestern University's Segal Design Institute. You rock.
Welcome Industries is the design practice of Pam Daniels & Brandon Williams. We love design in all its facets-- surfacing human needs, imagining a wide range of possibilities, making concepts tangible, and keeping at it until it's right. We see design as a secret superpower that can be applied across a wide range of disciplines and fields, and feel fortunate to be able to share our passion with students at Northwestern University, where we serve as faculty members and designers in residence. This is our studio on campus.
Risks and challenges
We have been collaborating with our manufacturing partner throughout the design process, so we are reasonably confident in our ability to see this project through without complications. Pam has led two prior Kickstarter campaigns-- the Urbanite cork bag and the REVEAL photo frame for DesignHouse-- and both shipped on time.
In the event that we attract enough backers to approach the capacity limits of our manufacturing partner, we will cap rewards and stagger delivery times to ensure everyone knows what to expect when.
We wish you many happy adventures in baking and cooking with MEASURE, and thank you for your support.Learn about accountability on Kickstarter
- (39 days)