About this project
To support us, click "Back this Project" on the right, or click directly on any of the available rewards (like THE CLASSIC).
Some of our limited edition denims have sold out, but we have lots of jeans left. Our most popular rewards is THE HEAVY JAPAN and THE CLASSIC, and they're $81 a pair.
Details on all of our denims here: Kickstarter Denims
Here's our story.
GUSTIN has been in the fashion industry for six years. Frustrated with retail, we created a way to make the garments we love, get closer to the people who buy them, and sell them at a price point that changes the game. Here’s how we're doing it:
Premium menswear hand-crafted in San Francisco
For the last six years we designed premium denim which sold at the best boutiques in the country. We have earned a reputation for classic styling, impeccable quality and superb fit.
Other fashion brands guess what their customers want – we let you decide. We design a complete collection from premium denim to the perfectly fitted dress-shirt and you have the ultimate word in what gets produced.
Delivered to you at wholesale
If you purchased our jeans at a retailer, you would pay $205. We’ll sell them directly to you for $81 a pair, shipped. We’re going to follow this pricing model for everything we make.
We're creating something totally new. Join us!
Imagine going to an amazingly curated online storefront. You can browse from an entire collection of premium GUSTIN menswear. Instead of a simple buy button, each style will have a funding level. When our audience collectively pushes an item to its funding goal we're in production! Everything delivered to your door at wholesale prices.
We can't wait to see where GUSTIN goes with your support!
Awesome. How can I be a part of it?
We’re making jeans for Kickstarter, because we make damn good jeans.
To support us, click Back This Project or select one of the reward levels to the right.
When we've raised $20K, we can buy all the materials and have the garments handcrafted in San Francisco.
At $40K we will also be able to create a collection, and you can choose what we produce next.
Do you really know what you're doing?
We've worked in the fashion industry for six years and learned by getting our hands dirty. Working with some of the best mills, sewers and laundries in the business, we have designed and launched three premium clothing lines.
In August 2011 GUSTIN launched its men's premium denim line. 14 top tier boutiques picked up the line from San Francisco to Los Angeles to New York. It shared shelves with brands like J Brand, APC, 7 for all Mankind, Nudie, Kicking Mule, Hudson and Citizens of Humanity.
Fashion has been a labor of love for us. Call us selfish. We wanted a pair of jeans that lasted and fit like they were designed and stitched just for us. We’ve found that we’re not alone. This entire concept exists so that we never have to sacrifice our passion for quality. Nothing will change that because it’s the brand we’ve built.
Tell me more about this quality.
In this industry it’s all about The 3 F’s: Fit, Fabric, Finish. Get these right and you have the perfect garment.
Fit - At GUSTIN we design only what we like to wear. This jean is the perfect, classic straight leg fit. Not too skinny, not too loose. The rise is just right. It’s a timeless cut that will never go out of style.
Fabric - We're using raw selvage denim from the finest mills in the world. For Kickstarter, we’re starting with two All-American denims from Cone Mills White Oak plant in Greensboro, North Carolina. They also have a special place in our hearts as the first mill we worked with 6 years ago.
For THE CLASSIC we're using a 13.5oz dark indigo selvage from one of the finest mills in Japan. This is a lighter weight Japanese option for those a little weary of the HEAVY JAPAN 15.0oz. 13.5oz with a solid red bordered by white selvage id.
For THE HEAVY JAPAN we're using a 15.0oz dark indigo selvage from one of the finest mills in Japan. Great texture from a looser weave with a nice brightness as well. It has a white selvage id.
For THE AMERICAN and DOUBLE AMERICAN we're using their sanforized 14.75oz dark indigo selvage style. It's a bit thicker, but very comfortable. It has a red selvage id.
For THE EARLY BIRD, REGULAR, DOUBLE and QUAD we're using their amazing sanforized 13.5oz dark indigo selvage style. It has a substantial feel but is wearable from the start. It’s finished with the classic red selvage ID.
For THE STANDARD and DOUBLE STANDARD we're using their 12.5oz 100% organic selvage denim. This is a broken twill selvage with a very inky dark indigo finish. It has a green selvage ID.
For THE JAPAN STANDARD and JAPAN DOUBLE we're using a 12.5oz classic dark indigo selvage denim from one of the finest mills in Japan. It has a crisp feel when raw but is very wearable. It has a red selvage ID.
Limited Edition Fabrics:
We're using raw selvage denims from Japan and Italy for the rest of our rewards (THE HEAVY, THE WHITE LINE, THE BLACK, THE SLUB, THE CHARCOAL, THE NATURAL INDIGO, THE GREY, THE ORGANIC, THE SUPER HEAVY, THE DARK,THE ITALIAN) - you can read details on each of them here: Kickstarter Denims.
Finish - There are a thousand little ways designers cut corners. We don't. We keep it authentic and make sure everything is custom to us. As your jeans break in, you'll appreciate the subtle details that make GUSTIN deserving of a $205 price tag. We've been working with an amazing place in San Francisco since 2006, who construct the garments the right way.
These aren't features that will pop out when you first glance at your GUSTIN jeans, but we prefer to be subtler.
I'm in. What sizes are you making?
The waists come in every size between 29-36 and 38. We recommend ordering one size larger from what you would normally wear. The inseam is 34” for sizes 29 - 33, and 36” for 34 and above. You'll select your size after the Kickstarter campaign closes. See the Fit Guide.
You're welcome to hem them, but we prefer to wear them long or cuff them.
Anything I can do to help?
After you support us, we would love if you helped spread the word. Email, Facebook, Twitter - whatever you prefer!
Don't hesitate to reach out to us. firstname.lastname@example.org
Risks and challenges
This is not our first rodeo. We have lived through many full production runs of high-quality garments. We have worked with all of our vendors for years. We know the pitfalls, we know the snags to watch out for.
Still, we know that experience doesn’t completely eliminate all the risks going forward.
Timing is the biggest risk. In the best-case scenario, we can have fabric, buttons, patches and labels in hand two weeks after the Kickstarter closes. We can turn these around in as little as four weeks, getting the first garments in the mail by March 22nd. In any case, the jeans will be shipped on time.Learn about accountability on Kickstarter
Yes, for an extra $15. You'll select this when you choose your reward.
Our good friend Afonso Salcedo did all of that for us. He's amazing, and you should hire him for everything. Check him out at: www.sutrostudios.com
We don't currently have a line of women's jeans, but some women actually do wear our smaller sizes!
Once Kickstarter is over, we'll work on building and releasing samples of our women's jeans. Same attention to detail as our men's jeans, same great price. You choose which ones we produce.
Yes - you can add $75 ($85 international) to your pledge, and we'll ship a pair of our current core denim (THE HEAVY JAPAN or THE CLASSIC right now) along with your limited edition pair. Add $150 ($170 international) for two pair, etc., Please send us a message in Kickstarter if you do this, so that we record it.
For Kickstarter, we're just doing sizes 29-38. This is necessary for us to keep our delivery timeline and not complicate production. After Kickstarter is over, we'll be expanding our line to include more sizes.
For Kickstarter, we're just doing this one cut. This is necessary for us to keep our delivery timeline and not complicate production. After Kickstarter is over, we'll be expanding our line to include more cuts, and the first one will be a slim fit.
Use this guide here: http://blueingreensoho.com/site/index.php…
We'll send out a survey once the Kickstarter campaign is over to collect this information.
THE DOUBLE is two pair of THE REGULAR.
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