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Premium menswear handcrafted in San Francisco, crowd-sourced and delivered to you at wholesale.
Premium menswear handcrafted in San Francisco, crowd-sourced and delivered to you at wholesale.
Premium menswear handcrafted in San Francisco, crowd-sourced and delivered to you at wholesale.
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4,010 backers pledged $449,654 to help bring this project to life.

About this project

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GUSTIN: Redefining premium menswear, starting with denim.

$449,654

4,010

To support us, click "Back this Project" on the right, or click directly on any of the available rewards (like THE CLASSIC).

Some of our limited edition denims have sold out, but we have lots of jeans left. Our most popular rewards is THE HEAVY JAPAN and THE CLASSIC, and they're $81 a pair.

Details on all of our denims here: Kickstarter Denims

Here's our story.

GUSTIN has been in the fashion industry for six years. Frustrated with retail, we created a way to make the garments we love, get closer to the people who buy them, and sell them at a price point that changes the game. Here’s how we're doing it:

Premium menswear hand-crafted in San Francisco
For the last six years we designed premium denim which sold at the best boutiques in the country. We have earned a reputation for classic styling, impeccable quality and superb fit.

Crowd-sourced
Other fashion brands guess what their customers want – we let you decide. We design a complete collection from premium denim to the perfectly fitted dress-shirt and you have the ultimate word in what gets produced.

Delivered to you at wholesale
If you purchased our jeans at a retailer, you would pay $205. We’ll sell them directly to you for $81 a pair, shipped. We’re going to follow this pricing model for everything we make.

We're creating something totally new. Join us!

Imagine going to an amazingly curated online storefront. You can browse from an entire collection of premium GUSTIN menswear. Instead of a simple buy button, each style will have a funding level. When our audience collectively pushes an item to its funding goal we're in production! Everything delivered to your door at wholesale prices.

We can't wait to see where GUSTIN goes with your support!

Awesome. How can I be a part of it?

We’re making jeans for Kickstarter, because we make damn good jeans.

To support us, click Back This Project or select one of the reward levels to the right.

When we've raised $20K, we can buy all the materials and have the garments handcrafted in San Francisco.

At $40K we will also be able to create a collection, and you can choose what we produce next.

GUSTIN denim at three stages of wear - 1.5 years, 6 months, brand new
GUSTIN denim at three stages of wear - 1.5 years, 6 months, brand new

Do you really know what you're doing?

Our Experience

We've worked in the fashion industry for six years and learned by getting our hands dirty. Working with some of the best mills, sewers and laundries in the business, we have designed and launched three premium clothing lines.

In August 2011 GUSTIN launched its men's premium denim line. 14 top tier boutiques picked up the line from San Francisco to Los Angeles to New York. It shared shelves with brands like J Brand, APC, 7 for all Mankind, Nudie, Kicking Mule, Hudson and Citizens of Humanity.

Our Commitment

Fashion has been a labor of love for us. Call us selfish. We wanted a pair of jeans that lasted and fit like they were designed and stitched just for us. We’ve found that we’re not alone. This entire concept exists so that we never have to sacrifice our passion for quality. Nothing will change that because it’s the brand we’ve built.

Made in San Francisco, the old fashioned way.
Made in San Francisco, the old fashioned way.

Tell me more about this quality.

In this industry it’s all about The 3 F’s: Fit, Fabric, Finish. Get these right and you have the perfect garment.

Fit - At GUSTIN we design only what we like to wear. This jean is the perfect, classic straight leg fit. Not too skinny, not too loose. The rise is just right. It’s a timeless cut that will never go out of style.

Fabric - We're using raw selvage denim from the finest mills in the world. For Kickstarter, we’re starting with two All-American denims from Cone Mills White Oak plant in Greensboro, North Carolina. They also have a special place in our hearts as the first mill we worked with 6 years ago.

Core Fabrics:

For THE CLASSIC  we're using a 13.5oz dark indigo selvage from one of the finest mills in Japan. This is a lighter weight Japanese option for those a little weary of the HEAVY JAPAN 15.0oz. 13.5oz with a solid red bordered by white selvage id.

For THE HEAVY JAPAN we're using a 15.0oz dark indigo selvage from one of the finest mills in Japan. Great texture from a looser weave with a nice brightness as well. It has a white selvage id.

For THE AMERICAN and DOUBLE AMERICAN we're using their sanforized 14.75oz dark indigo selvage style. It's a bit thicker, but very comfortable. It has a red selvage id.

For THE EARLY BIRD, REGULAR, DOUBLE and QUAD we're using their amazing sanforized 13.5oz dark indigo selvage style. It has a substantial feel but is wearable from the start. It’s finished with the classic red selvage ID.

For THE STANDARD and DOUBLE STANDARD we're using their 12.5oz 100% organic selvage denim. This is a broken twill selvage with a very inky dark indigo finish. It has a green selvage ID.

For THE JAPAN STANDARD and JAPAN DOUBLE we're using a 12.5oz classic dark indigo selvage denim from one of the finest mills in Japan. It has a crisp feel when raw but is very wearable. It has a red selvage ID.

Limited Edition Fabrics:

We're using raw selvage denims from Japan and Italy for the rest of our rewards (THE HEAVY, THE WHITE LINE, THE BLACK, THE SLUB, THE CHARCOAL, THE NATURAL INDIGO, THE GREY, THE ORGANIC, THE SUPER HEAVY, THE DARK,THE ITALIAN) - you can read details on each of them here: Kickstarter Denims.

Finish - There are a thousand little ways designers cut corners. We don't. We keep it authentic and make sure everything is custom to us. As your jeans break in, you'll appreciate the subtle details that make GUSTIN deserving of a $205 price tag. We've been working with an amazing place in San Francisco since 2006, who construct the garments the right way.

These aren't features that will pop out when you first glance at your GUSTIN jeans, but we prefer to be subtler.

I'm in. What sizes are you making?

The waists come in every size between 29-36 and 38.  We recommend ordering one size larger from what you would normally wear.  The inseam is 34” for sizes 29 - 33, and 36” for 34 and above. You'll select your size after the Kickstarter campaign closes. See the Fit Guide.

You're welcome to hem them, but we prefer to wear them long or cuff them.

Anything I can do to help?

After you support us, we would love if you helped spread the word. Email, Facebook, Twitter - whatever you prefer!

We can be found on Facebook, Twitter, and at our homepage.

Don't hesitate to reach out to us. team@weargustin.com

Risks and challenges

This is not our first rodeo. We have lived through many full production runs of high-quality garments. We have worked with all of our vendors for years. We know the pitfalls, we know the snags to watch out for.

Still, we know that experience doesn’t completely eliminate all the risks going forward.

Timing is the biggest risk. In the best-case scenario, we can have fabric, buttons, patches and labels in hand two weeks after the Kickstarter closes. We can turn these around in as little as four weeks, getting the first garments in the mail by March 22nd. In any case, the jeans will be shipped on time.

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FAQ

Support this project

  1. Select this reward

    Pledge $15 or more About $15

    THE SUPPORTER. A handwritten thank you note from the founders, and a GUSTIN leather patch, handcrafted in San Francisco.

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  2. Reward no longer available

    Pledge $50 or more About $50

    THE EARLY BIRD. One limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. The first 100 pair we produce will be hand numbered, signed by both of the founders and will ship first.

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    Reward no longer available 98 backers
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  3. Reward no longer available

    Pledge $81 or more About $81

    THE REGULAR. One pair of selvage GUSTIN jeans, handcrafted in San Francisco.

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    Reward no longer available 449 backers
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  4. Reward no longer available

    Pledge $81 or more About $81

    THE HEAVY. Japanese Raw Dark Indigo denim, 13.75 oz weight. Its dense, heavy and crispy when raw. A beige tinted weft gives it a slightly dusty-metallic look. It holds its color well and develops a unique leathery hand when broken in. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality.

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  5. Reward no longer available

    Pledge $81 or more About $81

    THE STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Cone Mills White Oak 12.5oz 100% organic selvage denim.

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    Reward no longer available 842 backers
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  6. Reward no longer available

    Pledge $81 or more About $81

    THE JAPAN STANDARD. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 12.5oz dark indigo selvage denim.

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    Reward no longer available 415 backers
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  7. Select this reward

    Pledge $81 or more About $81

    THE DARK. Description in Kickstarter

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  8. Reward no longer available

    Pledge $81 or more About $81

    THE AMERICAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 14.75oz dark indigo selvage denim from Cone Mills White Oak in North Carolina.

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    Reward no longer available 198 backers
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  9. Select this reward

    Pledge $81 or more About $81

    THE HEAVY JAPAN. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of 15.0oz dark indigo selvage denim from one of the finest mills in Japan.

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    Limited 122 backers
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  10. Select this reward

    Pledge $81 or more About $81

    THE CLASSIC. One pair of GUSTIN jeans, handcrafted in San Francisco. Made of Japanese 13.5oz dark indigo selvage denim.

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    Limited 100 backers
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    Pledge $99 or more About $99

    THE NATURAL INDIGO. Sanforized Japanese selvage denim, natural indigo plant dye, 13 oz weight. This unique denim comes from one of the most highly regarded mills in Japan and is no longer being run in production. Natural indigo plant dye is rarely used today and is quite pricey. The shade of this fabric is a lighter blue. We’ve used this denim before and it’s pretty sweet. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. Here's a pic http://bit.ly/naturalindigo

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    Pledge $99 or more About $99

    THE GREY. Sanforized Japanese selvage denim, 11.2oz weight. Black warp and white weft creates a grey finish. Limited run from a top Japanese mill. Hand-numbered and signed. Same cut, same sizes, same uncompromising quality. bit.ly/THEGREY

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    Pledge $99 or more About $99

    THE ORGANIC. Description in Kickstarter.

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  14. Reward no longer available

    Pledge $99 or more About $99

    THE SLUB. Description in Kickstarter.

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  15. Reward no longer available

    Pledge $99 or more About $99

    THE CHARCOAL. Description in Kickstarter.

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  16. Select this reward

    Pledge $99 or more About $99

    THE BLACK. Description in Kickstarter.

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  17. Reward no longer available

    Pledge $99 or more About $99

    THE WHITE LINE. Description in Kickstarter.

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    Reward no longer available 10 backers
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  18. Select this reward

    Pledge $99 or more About $99

    SUPER HEAVY. 18oz beastly Japanese selvage. Description in Kickstarter.

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    Limited 222 backers
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  19. Reward no longer available

    Pledge $99 or more About $99

    THE ITALIAN. Description in Kickstarter

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  20. Select this reward

    Pledge $99 or more About $99

    THE OVERDYE. Description on our denims page.

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    Limited 39 backers
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    Pledge $99 or more About $99

    THE BLACK2. Description on our denims page.

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    Pledge $150 or more About $150

    THE DOUBLE. Two limited edition pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any two sizes. One for you, and one for a friend. And by that we mean two for you.

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    Reward no longer available 221 backers
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    Pledge $150 or more About $150

    THE DOUBLE STANDARD. Two of THE STANDARD.

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  24. Select this reward

    Pledge $150 or more About $150

    THE JAPAN DOUBLE. Two of THE JAPAN STANDARD.

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    Pledge $150 or more About $150

    THE DOUBLE AMERICAN. Two of THE AMERICAN.

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    Pledge $150 or more About $150

    THE INTERNATIONAL. One pair of the AMERICAN, one pair of the HEAVY JAPAN. Two great heavyweights from two denim loving nations.

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    Reward no longer available 104 backers
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  27. Select this reward

    Pledge $174 or more About $174

    THE MIX. One pair of the HEAVY JAPAN, one pair of the BLACK2.

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  28. Reward no longer available

    Pledge $200 or more About $200

    THE LOCAL. One pair of GUSTIN jeans hand-delivered over drinks with the founders in San Francisco at our favorite haunt. The first two Old Fashioneds are on us.

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    Reward no longer available 5 backers
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  29. Select this reward

    Pledge $249 or more About $249

    THE SET: BLACK2 + HEAVY JAPAN + CLASSIC

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    Limited 24 backers
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  30. Reward no longer available

    Pledge $300 or more About $300

    THE QUAD. Four pair of selvage GUSTIN jeans, handcrafted in San Francisco. Any four sizes. Why do you want four pair of jeans - actually we don't need to know.

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    Reward no longer available 6 backers
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Funding period

- (32 days)