Twelfth Production Update
Hey Gustin Fans!
Production on Kickstarter orders is wrapping up. We have less than 400 of over 5000 pairs left to ship. We have 200 pairs done at the factory today, and are getting the rest on Tuesday. They should all be in the mail by Wednesday of next week.
Josh and I have been taking a few moments (it's rare that we do this) to reflect on what's happened over the last year. We started thinking about a new model for fashion last April. It took us until November to solidify what that model was going to be, and how to start it (we chose Kickstarter, but I'm guessing you already figured that one out).
When we launched the campaign on January 7th, there was no massive media campaign, no social media strategy. We each sent an email to our close friends telling them about it, and posted on our personal Facebook accounts. 33 days later we closed the campaign at (just shy of) $449,654 - surpassing our goal by the insane margin of $429,654.
Huge thanks to every individual who made this happen and to everyone who has kept the pace just as frenzied on our own platform at weargustin.com. We are having an absolute blast and hope it comes through in what we’re building for you. There is so much more on the way that we can hardly contain ourselves.
Keep reaching out to us. This was a tradition we started when we launched, but there is no such thing as too many emails. We love it. The Gustin community is what makes this all so special.
Little plug here. We released some new things on our site this week. A natural undyed selvedge from Cone, a sixteen ounce dark indigo Japanese fabric, a super light nine ounce denim from Japan and a broken weave like the Standard. Check ‘em out.
The Gustin Team
P.S. Our team has expanded.
Left to right: Stephen (Super Heavy), Josh (Regular), Justin (Organic), Sarah (Standard), Keith (Regular)