WE ARE MORTALS® is an evolutionary gender-free urban streetwear brand.
We call ourselves MORTALS because we are the ones who understand the brevity of human life and the need to live it fully and limitlessly. We also believe that as MORTALS, we're all equal. That is why we created our brand around this idea of a future in which we wear our personalities, not our gender identities or other stereotypical labels. Coining the phrase The Future Has No Gender, WE ARE MORTALS® seeks to challenge the conventional and outdated his/hers formula of clothing design and retail. In the future, there will be room to exist in a 'gray area' in which our identities don't rely on gender, sexual, or racial classification. Ultimately, we hope that by removing the traditional gender designations from our clothing, we can facilitate a cultural shift in the way we view gender, sexuality, and each other.
Given the cultural climate with such celebrity pioneers as Caitlyn Jenner, Shiloh Jolie, and even the fearless Jaden Smith, the timing to start a conversation about the gender binary is now. According to sources such as Trendwatching.com, we're also moving more and more towards post-demographic consumerism, which means people are constructing their own identities more freely than ever. "Consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more." As genderless apparel quickly becomes a rising trend across the fashion industry, WE ARE MORTALS will fuel the movement and establish this imminent wave of change as an accessible idea for all.
To explore this new genderless future, WE ARE MORTALS® has developed their first collection of six interchangeable styles in monochrome tones that are eminently wearable for all types of people. The initial collection combines basic streetwear silhouettes such as t-shirts and shorts, with one-of-a-kind pieces like the kimono hoodie and the ‘cover-piece’ unisex skirt. The expressive line has a futuristic sensibility. Bold, yet simple geometric graphics stand out on ultra-soft cottons, and liquid silver artwork by international artist Jennifer Mehigan is printed on recycled poly mesh. The sizing has been carefully customized to accommodate all genders and a variety of body types. With styles that are eminently wearable for all types of people, MORTALS can mix feminine, masculine, androgyny, and everything in between. Because, after all, style is all about balance and contrast.
All items are designed and produced in the heart of the creative downtown Los Angeles fashion district. We've found a team of expert sewers to rely on that produce top-notch work and believe in this brand. It's important to us to use only local materials and labor in order to maintain high-quality and support ethical manufacturing. Despite the higher cost of making our product in the USA, we're dedicated to keeping everything reasonably priced to reach individuals in a mass market, with retail prices averaging around $100.
From sourcing fabric to developing her business idea, MORTALS founder Anji Becker has jumped head-first into this project. She started with a mission, did market research, and then went through the consulting process to get her ideas translated into professional patterns. Several fittings and pattern alterations were needed to achieve the perfect fit. Because this idea means so much to her, Anji has paid extra close attention to every little detail. Everything from stitch type to clothing labels has been carefully thought out, and unique design details such as sleeve cut-outs and extra seams have been added to each piece. She has sourced a high-quality heavy weight 100% cotton and pre-washed it for a super-soft feel. She designed print graphics, and tested various printing processes. Keeping all of this within a tight budget as been a challenge. The start-up costs are quite high, and Anji has exhausted all her own funding in order to get this far. In order to meet the high minimum orders that manufacturers require, she needs your help. Meeting the Kickstarter goal of $14,000 will be the bare minimum needed to produce limited quantities of each style and begin selling online and through select retailers. Meeting the stretch goal of $18,000 will mean being able to invest more into the business and begin forming a team by hiring someone to assist with sales and marketing.
A $100 pledge will get you your choice of any one item from the line. We will send a survey at the end of the campaign to find out which style and size you want. It is your responsibility to communicate that with us right away so that we can get started on production and get your rewards to you in a timely manner.
- $100 - choose one item
- $190 - choose two items
- $290 - choose three items
- $380 - choose four items
- $500 - get all six styles: tank, tee, shorts, kimono hoodie, cover-piece, and sweatshirt (please specify which color and print you want for each piece)
- Screenprinted shorts, t-shirt, and kimono hoodie are printed in gray ink on 100% cotton jersey [pre-shrunk/enzyme washed]
- Screenprinted sweatshirt and cover-piece skirt are printed in gray ink on 100% cotton fleece [pre-shrunk/enzyme washed]
- Liquid Silver artwork is printed on recycled polyester mesh through a printing process called sublimation
- Cover-piece skirt is adjustable with three snaps on each side
- T-shirt features cut-out sleeves and side slit openings at the hips.
- All styles come in SMALL, MEDIUM, LARGE
WE ARE MORTALS® founder Anji has a personal story to tell about her own identity and distaste for labeling it. "I grew up in a small Midwestern town, met my first love at a young age and was happily married for years. I've transformed over the years as I've made big changes, like moving across the country to California. And now I find myself in Los Angeles and in my current relationship with another woman. I'm comfortable with myself but don't feel the need to define myself as a lesbian. I feel like labels can be limiting, life should be fluid, and we all have a variety of different traits within us waiting to be explored. Creating this clothing line is another huge step in my journey! Although I have no formal training in fashion design, I've been able to take something that was once just a hobby and turn it into the beginnings of a new career and a promising company... and I did this all on my own. My decision to dive into this endeavor with unwavering passion was inspired by my amazing mother. Seeing her life cut short by cancer has driven me to want to use my creativity and pursue something that will fulfill my need for self-expression. Please support my dream and help make this clothing line happen!" -Anji
black and white photo series by Erada Svetlana.
A big 'thank you' to the models: Steven Newell, Cerise Castle, and Sarah Otte.
Risks and challenges
We expect lower-level rewards (hat, poster, etc.) to be ready to ship out to you by the end of July. If pre-ordering items from the clothing line, there will be a waiting period during production and we plan to have your order ready to ship out to you by the end of August.
We have every piece of the puzzle figured out so that production is ready to begin as soon as the project is funded. We've taken the time to carefully plan every step of the production process and find the right manufacturers in order to avoid potential problems and deliver rewards on time. Although we don't anticipate any delays, the possibility always exists for errors that are beyond our control. If any challenges do occur, we will be sure to keep you informed. We simply ask that you please respond to our survey as soon as the project gets funded so we know any important size/color/style information on your order.
- (35 days)