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LANE swimwear stand out by their unique & innovative design and by the quality of the materials used. #WEARELANE
LANE swimwear stand out by their unique & innovative design and by the quality of the materials used. #WEARELANE
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166 backers pledged CA$ 15,727 to help bring this project to life.

About this project

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CA$ 15,727

166

Always upstream, on land as well as at sea, high end swimsuits made for an active lifestyle.


Inspired by oceanic currents, street vibes and life itself, LANE is the brand made for men who want to stand out and wear quality product for all circumstances. Whether you want to explore the city, venture on the ocean, enjoy a good BBQ party or simply take some rays in, LANE swimsuits will provide comfort and confidence everytime. 


The perfect balance between the streetstyle and the jetset lifestyle. 

 

 

Get a unique swimsuit, designed and produced in Canada.

In order to offer you our best swimsuits, we are using the following:

  • 

Shell: 100% polyamide
  • Lining: 80% nylon, 20% spandex


These materials allow for a greater resistance to chlorine and provide a good breathability, quick dry and UV screen.


 

 

 

 

 

 

 

Risks and challenges

In the world of fashion, it is always important to be on the lookout for the latest trends and to produce something that sets you apart. In the men’s swimwear industry, no one has dared to raise the swimsuit to a new level. When we look at women’s swimwear, by comparison, a wide variety of styles and cuts are offered.

The challenge for LANE is to offer fashion-conscious men high-end swimsuits in styles and cuts never seen before. As with any start-up, there are some risks.

Delivery: In several countries, summer is brief – June, July and August. So we intend to fulfill customers’ orders as quickly as possible, so our suits can be worn as soon as possible.

Factory: Our local factory was chosen with care, in order to retain control of the quality of our products. We now have sufficient fabric to produce 1600 swimsuits and have the ability to order additional fabric quickly, as required. The challenge we face is if the launch is a success, the factory must be able to satisfy the additional demand.

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  1. Select this reward

    Pledge CA$ 10 or more About $7

    THANK YOU GENTLEMAN


    Access to all of our updates
    
Eternal gratitude

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  2. Select this reward

    Pledge CA$ 40 or more About $30

    HIPPOCAMPUS CAP

    One LANE Hippo classic cap

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    58 backers
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  3. Reward no longer available

    Pledge CA$ 110 or more About $82

    SINGLE SUIT – EARLY BIRD

    One LANE suit of your choice (VICIOUS or HOLYCOCK!)

    You will choose your color when you provide your shipping address.

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    Reward no longer available 50 backers
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  4. Select this reward

    Pledge CA$ 130 or more About $97

    SINGLE SUIT

    One LANE suit of your choice (VICIOUS or HOLYCOCK!)

    You will choose your color when you provide your shipping address.

    * Delivery will start when the goal has been reached even if the campaign isn't over.

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    9 backers
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  5. Select this reward

    Pledge CA$ 210 or more About $156

    TWO SUITS – EARLY BIRD


    Two LANE suits of your choice (VICIOUS or HOLYCOCK!)

    You will choose your color when you provide your shipping address.

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    Limited 1 backer
    CA$
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  6. Select this reward

    Pledge CA$ 245 or more About $182

    TWO SUITS


    Two LANE suits of your choice (VICIOUS or HOLYCOCK!)

    You will choose your color when you provide your shipping address.

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    Ships to Anywhere in the world
    4 backers
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Funding period

- (60 days)