About this project
Always upstream, on land as well as at sea, high end swimsuits made for an active lifestyle.
Inspired by oceanic currents, street vibes and life itself, LANE is the brand made for men who want to stand out and wear quality product for all circumstances. Whether you want to explore the city, venture on the ocean, enjoy a good BBQ party or simply take some rays in, LANE swimsuits will provide comfort and confidence everytime.
The perfect balance between the streetstyle and the jetset lifestyle.
Get a unique swimsuit, designed and produced in Canada.
In order to offer you our best swimsuits, we are using the following:
- Shell: 100% polyamide
- Lining: 80% nylon, 20% spandex
These materials allow for a greater resistance to chlorine and provide a good breathability, quick dry and UV screen.
Risks and challenges
In the world of fashion, it is always important to be on the lookout for the latest trends and to produce something that sets you apart. In the men’s swimwear industry, no one has dared to raise the swimsuit to a new level. When we look at women’s swimwear, by comparison, a wide variety of styles and cuts are offered.
The challenge for LANE is to offer fashion-conscious men high-end swimsuits in styles and cuts never seen before. As with any start-up, there are some risks.
Delivery: In several countries, summer is brief – June, July and August. So we intend to fulfill customers’ orders as quickly as possible, so our suits can be worn as soon as possible.
Factory: Our local factory was chosen with care, in order to retain control of the quality of our products. We now have sufficient fabric to produce 1600 swimsuits and have the ability to order additional fabric quickly, as required. The challenge we face is if the launch is a success, the factory must be able to satisfy the additional demand.Learn about accountability on Kickstarter
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