$525
pledged of $250,000pledged of $250,000 goal
7
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, May 7 2016 6:41 AM UTC +00:00
$525
pledged of $250,000pledged of $250,000 goal
7
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, May 7 2016 6:41 AM UTC +00:00

About

"Weird-ass Apple Watch mount makes a good argument: Imaginatively named 'it' is an Apple Watch mount that might make the wearable easier to see and use."
–Evan Killham, Cult of Mac (read here)

@Levitus [Bob LeVitus] Looks really cool or super kooky, but, FWIW, I'd still be willing to give it a try. #weardifferently

"an Apple Watch strap unlike anything I've seen before" –Bryan Chaffin, The Mac Observer

Wear it Differently

Everyone we’ve shown this to in person loves it and says it solves many problems of using an Apple Watch.

What is it?

There's no sense in placing a computer on your wrist in the same place you put a timepiece. Prolonged interactions become discomforting or even painful. The solution is not to limit interactions to a few seconds. Our solution is simple, and our product is called simply, it.

Enjoy the full advantage of your smartwatch's capabilities by wearing it differently.

When you wear it differently, your smartwatch becomes:

  • more useful
  • more comfortable
  • ergonomic 
  • in the same line of sight with your phone screen
  • visible out of your sleeve
  • fashion forward
  • useable for more than a few seconds at a time

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  • Prototypes available now for public beta testers 
  • Sleek, metallic commercial release version slated for August 
  • Patent pending

it is time to move the watch. 

image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.
image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.

it hovers around your wrist: the adaptor pieces hardly make contact with your skin

See video #1 (click here) "A computer on your wrist, without the twist"

See video #2 (click here) "The radius is radiant"

Your body was made for it.

While the Apple Watch is a bestselling device, the "killer app" has yet to be created. The Apple Watch hasn't yet compelled the average iPhone user to adopt it. We believe the "killer app" isn't an app.

The killer app is your arm.

A truly smart watch enhances your productivity: you shouldn't have to choose between using your phone and your smartwatch. 

See video #3 (click here) "The best of both worlds"

Unlike traditional watch bands, where you can't see your phone and watch face at the same time:

When you wear it differently, you can comfortably use both devices together, with each handling the tasks best suited to it (big beautiful phone display for uninterrupted video, browsing and gaming; compact watch display for notifications* and Siri)

image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.
image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.

Wear your heart out of your sleeve. No more awkward hiking up of your sleeve. Your watch face is right there with you. 

See video #4 (click here) "Wear your heart out of your sleeve"

Divert your sight minimally from the road for turn by turn GPS with your watch face in your natural line of sight when you hold the steering wheel.

image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.
image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.

FASHION FORWARD: Put your best watch face forward.

When you wear it differently, your watch is visible where it counts: in front of you, where all fashion is directed (not hidden by your side or under your sleeve).

image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.
image features plastic prototype, which, due to materials limitations, has a much larger footprint (is bulkier) than the metallic commercial product.

And boy have we patented it!

Product Roadmap:

  • Our first product, called it , a set of two adaptor pieces, will first be available only for Apple Watch through Apple's "Made for Apple Watch" program. 
  • Both prototypes and commercial release products are fully compatible with existing Apple Watch faces and bands and are available in either 38mm or 42mm configurations for either left or right wrists. 
  • Plastic prototypes of it  are available immediately for beta testing – these are bulkier than than the commerical release product. 
  • Prototypes are designed for in-home testing only, not for normal use, and wear out after 1-3 weeks of in-home use 
  • Sleek, metallic Made for Apple Watch commercial release of it  mid-2016 
  • Future products include adaptor pieces and bands for other smartwatches as well as other wristworn personal electronic devices, including full bands with and without integrated electronics.

weardifferently.com

our YouTube channel

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Risks and challenges

Boy have we patented it! Patent pending. Funding will help us continue to navigate the patent process and further protect our intellectual property – an idea so elegant may tempt unethical entities to try to steal our invention. Please help protect innovation. Our patent covers any wearable electronic device or any product made for wearable electronic devices that positions the device over the lateral radial surface of the wrist and/or over the anatomical snuffbox.

Finding the perfect materials to support the a design with a minimal footprint, maximal reliability and durability will require funding as we perfect the final commercial release product, "it."

Legal fees for intellectual property and licensing may become considerable as we move forward.

Mimicking the latching mechanism from the watch face onto our band slot can be costly to produce.

Refining our outreach and communication: thus far, we have been a small operation with minimal staff. As we share our innovations ever more broadly, that will require better and broader communications.

Distribution and production: as we move beyond the prototype stage into the commercial release, our production and distribution costs will accelerate. This campaign will fund our ramp up in production and distribution.

*Pop-up notifications on the watch while using the iPhone will require a software update from Apple, which we will doggedly pursue. In the meantime, we can still multitask with our phones by leaving open the watch apps we want updates from.

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Support

  1. Select this reward

    Pledge US$ 8 or more About US$ 8

    Support true innovation. Help us bring simple, elegant, disruptive innovations to technology consumers.

    Your pledge will help us fully develop our first product to "Made for Apple Watch" program specifications laid out by Apple and will help us lay the infrastructure for our company to produce other planned products further down the roadmap, all while being equipped to manage and protect our intellectual property.

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  2. Select this reward

    Pledge $18 or more About $18

    One "feel the turn?" sticker.

    and above benefits.

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  3. Select this reward

    Pledge $28 or more About $28

    One Wear Differently Logo T-Shirt.

    and support innovation.

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  4. Select this reward

    Pledge $48 or more About $48

    BETA TESTER

    Be a 1-3 week plastic prototype beta tester of "it"!

    "it" is two adaptor pieces that reposition the watch face, placing it in a useful, ergonomic, natural-line-of-sight position on your wrist.

    Immediately available (allow a few weeks for production and shipping). For in-home testing only. Prototypes are bulkier than final product and wear out after 1-3 weeks of normal use.

    Beta testers should own an Apple Watch with an Apple branded band for compatibility with the prototype.

    Prototypes available for either watch size and either arm. Works with existing Apple Watch and existing Apple bands.

    You keep the prototype.

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  5. Select this reward

    Pledge $88 or more About $88

    OWN ONE (final product)

    Metallic commercial release product + first option to reserve future products

    Be the first to own the official, Made for Apple Watch metallic final release product, "it".

    Have first right of refusal (first dibs) on future Wear Differently, LLC products.

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  6. Select this reward

    Pledge $128 or more About $128

    BETA TESTER + OWN ONE (final product)

    plastic prototype (est. May) + metallic commercial release product (est. August) + first option to reserve future products

    and all the benefits of BETA TESTER and OWN ONE.

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  7. Select this reward

    Pledge $148 or more About $148

    OWN TWO

    Two of commercial release product + first right to reserve (right of refusal)

    Own two: Be the first to own TWO of the official, Made for Apple Watch metallic final release product, "it".

    and all the benefits of OWN ONE

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  8. Select this reward

    Pledge $388 or more About $388

    HERO + BETA TESTER

    Be a hero of innovation. Help make the true smartwatch revolution happen.

    INTERNATIONAL SHIPPING AVAILABLE AT THIS LEVEL

    Perpetual recognition on our company's "heroes" page.

    and all the benefits of BETA TESTER

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  9. Select this reward

    Pledge $428 or more About $428

    HERO + OWN ONE

    Be a hero of innovation. Help make the true smartwatch revolution happen.

    INTERNATIONAL SHIPPING AVAILABLE AT THIS LEVEL

    Perpetual recognition on our company's "heroes" page.

    and all the benefits of OWN ONE

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  10. Select this reward

    Pledge $888 or more About $888

    PATRON + Family of BETA TESTERS (x4, est. May) + Family of commercial release pioneers (OWN FOUR, est. Aug.)

    Be a patron of innovation. Help make the true smartwatch revolution happen.

    INTERNATIONAL SHIPPING AVAILABLE AT THIS LEVEL

    Perpetual recognition on our company's "Patrons" page.

    Be followed and thanked by our official company Twitter @weardifferently

    Live perpetually in our company "footer" on every page of our website as a recognized patron of Wear Differently, helping to bring simple, elegant, disruptive innovations to technology consumers.

    Four prototypes (4-12 weeks estimated use if in succession).

    Four, sleek, metallic final commercial release copies of "it" for you to share with your family or friends.

    Have first right of reserve (first dibs) on future Wear Differently, LLC products.

    Your pledge will help us fully develop our first product to "Made for Apple Watch" program specifications laid out by Apple and will help us lay the infrastructure for our company to produce other planned products further down the roadmap, all while being equipped to manage and protect our intellectual property.

    and ALL THE BENEFITS ABOVE (sticker, t-shirt, etc.)

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  11. Select this reward

    Pledge US$ 2,222 or more About US$ 2,222

    Engraved, customized, unique version of "it" personalized for you and your Apple Watch stylings (est. Aug.) + Patron + Family of beta testers (set. May) + Family of commercial release pioneers (est. Aug.)

    An engraved, customized, unique version of final release product of "it," personalized for you and your Apple Watch stylings.

    Be a patron of innovation. Help make the true smartwatch revolution happen.

    INTERNATIONAL SHIPPING AVAILABLE AT THIS LEVEL

    Perpetual recognition on our company's "Patrons" page.

    Be followed and thanked by our official company Twitter @weardifferently

    Live perpetually in our company "footer" on every page of our website as a recognized patron of Wear Differently, helping to bring simple, elegant, disruptive innovations to technology consumers.

    In addition to your one-of-a-kind commercial release product, you will receive:

    Four prototypes (4-12 weeks estimated use if in succession).

    Four final commercial release copies of "it" for you to share with your family or friends.

    Have first right of reserve (first dibs) on future Wear Differently, LLC products.

    Your pledge will help us fully develop our first product to "Made for Apple Watch" program specifications laid out by Apple and will help us lay the infrastructure for our company to produce other planned products further down the roadmap, all while being equipped to manage and protect our intellectual property.

    and ALL THE BENEFITS ABOVE (sticker, t-shirt, etc.)

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    Limited 0 backers
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  12. Select this reward

    Pledge US$ 4,888 or more About US$ 4,888

    Have a product idea that uses our invention of placing a smartwatch or other electronic display over the lateral radial portion of the forearm and/or over the anatomical snuffbox of a wearer?

    License to produce and/or sell up to a production run of 100 copies of your own "wear differently" product. Be a legal licensee of our patent-pending invention. This is a special promotional licensing fee schedule for founding licensees. Patent covers any apparatus designed to place the watch face or other electronic display over the lateral radial portion of the forearm and/or over the anatomical snuffbox of a wearer.

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  13. Select this reward

    Pledge US$ 8,888 or more About US$ 8,888

    Have a product idea that uses our invention of placing a smartwatch or other electronic display over the lateral radial portion of the forearm and/or over the anatomical snuffbox of a wearer?

    License to produce and/or sell up to a production run of 1000 copies of your own "wear differently" product. Be a legal licensee of our patent-pending invention. This is a special promotional licensing fee schedule for founding licensees. Patent covers any apparatus designed to place the watch face or other electronic display over the lateral radial portion of the forearm and/or over the anatomical snuffbox of a wearer.

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Funding period

- (30 days)