We're Maddy and Joe - the creators behind this Kickstarter - and with your help, we want to bring the wonderful world of Watchums to life.
What in the world is a Watchum?
First and foremost, it's an illustrated book designed to help children sleep through the night in their own bed without being afraid.
As you and your little one read through the book, you'll be introduced to the Watchum - who hatches from an egg after receiving the love of your child. The book is an interactive experience, allowing you and your child to hatch the egg, name your Watchum, and learn all about what the Watchum will do for you.
In the book, the Watchum pledges to protect your child while they are sleeping at night using their big giant net and can of Go Away spray from their backpack. With your child's Watchum in hand, they will feel protected from anything that might scare them in their room.
On the last page of the book is a sticker chart, where you and your child can track their progress sleeping in their own bed - under the careful watch of the Watchum, of course.
In addition to the book, the Watchum is a super plush stuffed toy, created with love to be as huggable as possible. The toy is 14" tall, and was made to match the design of the character in the book. The plush toy will be certified in Canada, the US and EU to be safe for children ages 0-3, and will come to you in its own egg-box, sealed until you and your child read the book and hatch them from within.
With the book and Watchum in hand, we feel that we can help you and your children get a more restful night's sleep.
Here's where you come in
We're hoping to raise $10,000 to cover the first printing of books, and producing the first run of Watchum plush toys. At minimum, we need to have 100 plush toys made, and at that level, we can make the world of Watchums a reality.
As with any Kickstarter, there will be many different levels of support available to you.
ePub digital copy
For $10 Canadian and above, you will receive a digital copy of the book, which will be sent to you over email in an ePub format, which allows it to be read on any number of eReaders, phones and tablets.
Softcover book and "Protected by a Watchum" patch
For $30 Canadian and above, you will receive a softcover printed copy of the book, and an embroidered iron-on patch that will tell the world that you are protected by a Watchum.
Softcover book, Watchum stuffed toy and "Protected by a Watchum" patch
For $70 Canadian and above, you will receive a softcover printed copy of the book, the Protected by a Watchum iron-on embroidered patch, and your very own 14" plush Watchum toy.
I Want Everything Watchum: Softcover Edition
For $100 Canadian and above, you will receive a softcover printed copy of the book, the Protected by a Watchum iron-on embroidered patch, and a Watchum plush toy.
Plus, you'll receive an additional patch emblazoned with "Big Kid Status" that you can give to your child when they reach a milestone in sleeping in their own bed, a set of Watchum buttons, a Watchum colouring book, a personalized and numbered Official Watchum Supporter membership card, and your name printed in the first-edition of the book under the Gold tier. This package is limited to 75 supporters.
I Want Everything Watchum: Hardcover Edition
For $200 Canadian and above, you'll receive everything we just mentioned, but your book will be upgraded to a hardcover edition, and your name will be printed in the first-edition of the book under the Platinum tier. This package is limited to 25 supporters.
Both of us have been working hard on bringing this world to life for the last 2 years, and are extremely excited to be sharing it with you. We appreciate your support, and if you're looking for a little more Watchum in your life, you can follow us on social media.
Risks and challenges
As we all know, there is always some uncertainty involved with any new endeavour. While we feel as though the fulfillment targets set forth in this Kickstarter are very conservative, there might be a few bumps along the way. We have received assurances from all our suppliers that their production timelines will allow us to meet all our goals, but in the unlikely scenario that things get delayed, we will be upfront and transparent with all our backers. Every step along the way has been a learning experience, and we're sure that this big jump will be no different.Learn about accountability on Kickstarter
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