Dear visitors! Our campaign is finished, but there's still an opportunity to join our ranks and get ARMA for the special price, available only until the end of the manufacturing process. Please, check our website armawatches.com and Indiegogo page to learn more.
Meet the ARMA watch project — a modern timepiece inspired by the most prominent military watches of the WWII era. We are fascinated by the amazing harmony of functionality and incredibly stylish design combined in a single timepiece offered by watchmakers for military purposes.
That's why, right now, we’re creating our own take on the retro military wristwatch whose design is based on the pieces worn by US and European military men in the middle of the 20th century.
The idea behind our project is obvious at the first look but challenging nevertheless. The look and distinctive features became iconic after the war ended, and that’s what inspired us to research this phenomenon further and develop our own wristwatch which draws on the best and most interesting details, converting them into a modern, attractive and fresh shape. Our goal was to create a military inspired wristwatch, but the most important thing was to make it stand out among other products.
We were dazzled by the design of US military watches, German B-Uhr, and British WWW-class timepieces. Our collection strives to reflect on all the iconic models, to rework and revive them. However, we needed to start simply. So we combined their most classic and appealing features into two models – Sherman and Avenger.
Stretch Goal #2 ($60,000) — Mission Complete!
The Valiant Sherman has finally arrived! It's a special limited edition of original Sherman watch with a fresher take on its initial design. This model offers more sophisticated look and some sentimental references in its design. The Valiant edition will be produced in exclusive quantity of 100 pcs.
The Valiant Sherman watch is designed to make Sherman model look even more vintage inspired and antique. The bronze case and is the center of it all in Valiant edition with its strong impressive looks supplementing ARMA's masculine design approach in such exquisite and fashionable way. This design feature is a gesture of respect and a reference to military decorations which are often made of bronze or coated with it.
Stretch Goal #1 ($45,000) — Mission Complete!
Meet the special version of our Avenger watch. The Stealth edition makes our retro military watch even more retro and military! Stealth Avenger brings the design closer to the high standards of the fine military watchmaking with a fresh look on the dial and new strap. Available in limited quantity of 100 pcs.!
The Stealth Avenger watch has a slightly reworked dial with cream colored digits and hands which are common for vintage watches of the middle of the XX century. The case is worn out artificially to strengthen the vintage, yet incredibly stylish look. The strap is made of thick and rough stitched brown leather - the one that will survive through decades easily. The overall design palette is dark as a reference to hard conditions that military men meet through their service.
*You can include any stretch goal watches in DOUBLE or TRIPLE deal packages without any price changes too and it can be picked as SUPER EARLY BIRD ARMA DEAL or SUPER EARLY BIRD ARMA DEAL 2 reward as well!
The Avenger takes inspiration from two sources. First, the grace and strict functionality of WWII era military wristwatches. Second, the aircraft dashboards of US and RAF jets and airplanes, such as produced by Lockheed, Hawker and Grumman. The model bears the name of the US heavy bomber Grumman Avenger.
There are several crucial points we needed to emphasize in our watch to allow the spirit of the classic pilot watch to shine through. As a result, the dial offers precise time-telling through a sleek, clean design with contrasting indexes, a rounded layout, and 24-hour markings. The seconds dial design is based on dashboard supportive indication elements of WWII bomber planes.
In the center of the dial is a large triangle which was used for quick orientation while in the air during military campaigns. The outer layer indexes are volumetric and covered with a lume coating. This special coating is a reflection of indexes made of luminous material that were common on vintage watches of the WWII era. The strap is stylized as a Kevlar fiber to strengthen the overall military look.
The Sherman watch offers boldness and rough power in its design. It draws inspiration from Sherman, Valiant and Churchill tank instrument panels and also infantry timepieces of the mid-20th century.
The dial offers a simplified layout with large, easily readable indexes on the hour layer and minute marks on the inner layer, granting accuracy necessary for your typical infantrymen. The differing layer finishings conceptualize the idea of the harsh varied environment which both infantry and tanks encountered.
The seconds dial hand and other elements have a bold, massive structure resembling their source of inspiration. The lume coats the dial's applied volumetric digits and grants clear view even under challenging circumstances. The strap has texture and color similar to WWII flak jackets used by war machine pilots and drivers.
Military watches are a specific niche of watchmaking and watch culture. They have a grand history, clear and strict guidelines in a modern environment, and a lot of fans all over the world. We found the modern take on military timepieces currently available to be too gentle and shy, and there are too few projects that offer something really interesting in this area. That’s what served as a push for us in creating ARMA.
So we started historical research on this matter, looking for old photographs, information and preserved watches to examine. All this was to create a watch that maintains strict yet charming and well-known design elements and make it appealing to the modern watch enthusiast. Of course, you can always buy a vintage watch, but we strive to create something that is stripped of the flaws inherent in a single collectible, improves its features, offers up-to-date technological quality and will become a desirable vintage watch itself.
The conceptual idea behind ARMA watches is not to merely pay homage to classic military timepieces. But also to integrate it into the lifestyle of a modern citizen, as well as make it worthy of any watch collection. ARMA watches meet all criteria for a matching contemporary timepiece, both from technical and aesthetic points of view. Preserving the military chronometers' features, we managed to cover it in a sleek, up-to-date design which will look at home on every wrist, thanks to its universality and conceptual variety.
But don’t think about us as of some kind of warmongering designers. ARMA is a totally anti-war project in its beliefs. We cast aside the circumstances that led to creation of military watches and drew inspiration only from the aesthetics. Our work is pure design and that helps us to inject our ideas into the modern look and lifestyle even easier, which results in one beautiful and stylish timepiece series that is an out of time accessory for everyone.
ARMA watches are not simply a design product. We want to achieve the highest standards of quality with our watches, making it as close in durability and reliability as possible to their sources of inspiration.
The watches are made of high-quality materials and geared with a reliable 17-jewel hand-winding movement. The back lid is transparent and offers a perfect view of the work of the movement, erasing a dividing line between functionality and ergonomic design.
We wanted to maintain a strict ergonomic look even in the color palette and style of the strap. One is a smooth khaki suede, and the other is black with a kevlar-like structure. All straps are made of genuine cow skin by hand or from nylon and are strong and durable, which were tested by us before launching the campaign.
The dial is another matter of exquisite attention to detail. Each model offers different layer finishing and significant depth in dial design. All hour indexes are volume and applied by hand with a bright luminous coating, sticking to the original military watch design with convex digits made wholly of lume material. Both second dials have a sunray texture. Main dials have a rough-grained surface as well, aiming to support a tough overall look for the watch.
The development process turned out to be one of the most challenging parts of all. Our goal was to reimagine the most iconic watches and their features in a contemporary fashion. We studied a lot of timepieces of the past, both in person and through images, consulted the watch community and collectors, learned a lot about watchmaking, as well as on historical aspects of the subject. All of this was done to create something that fits perfectly into the industry for modern military watches.
We began by developing each part of the watch manually — creating, calculating and thoroughly choosing every detail from scratch. We don’t use pre-made parts in our watches. Every smallest detail was specifically created for the watch in order to complete an authentic look and make this timepiece a product desired by watch enthusiasts for years to come.
Another aspect we want to emphasize is movement. The technical side of the project is as vital for us as the design. We spent a lot of time choosing the proper movement mechanism to support our concept. While it was common for WWII era watches to sport simple in design yet reliable movements, we wanted to add something more elegant, beautiful and spectacular to the watch and make it more fashionable with a transparent back lid. That’s why we chose this movement — it offers a great look, is wound by hand, has proven to be reliable and precise, and helps us maintain an acceptable price.
Both models have a case made of lightweight 316L stainless steel with a matt finishing. The back lid is also made of steel, has a transparent glass embedded in it, offering a great view of the movement. The movement is a Seagull TY 3620 with 17 jewels, and the watch construction grants 5 ATM water resistance. Each dial offers different layer finishings, gradating from a smooth to rough-grained surface and sunray finishing on the seconds dial.
Case diameter: 44 mm
Case thickness: 12 mm
Band material: Genuine leather / Nylon
Strap buckle: 316L Stainless steel
Max / Min wrist size : 225 mm / 155 mm
Band width: 22 mm
Total weight: 65 gram
Case material : 316L Stainless steel
Crystal: Double Domed Sapphire Coated
Water resistant: 5 ATM
Movement: TY 3620 Hand Winding Mechanical
Illumination: Super-Luminova BGW9
We know that our watches aren't the cheapest available due to several of their distinctive features and the technological resources needed for the manufacturing process. However, we've managed to maintain a marketable price and make it as attractive as possible using Kickstarter's principles and work model. This price is available to you because we're cutting any middlemen and offering our watches directly, fresh from the manufacturer to our backers.
You'll play an important role in the creation of our watches, and you deserve the best price possible, even if it cuts our profits significantly. Because, overall, our goal is to create a timepiece important in the industry.
Both early bird offers are available in limited 100 pcs. quantity only. Don't miss the chance to grab these offers before it's too late.
Rest assured, we've done everything we can to provide the most affordable price possible for those who help us create the new ARMA watch brand — our dearest Kickstarter backers.
We've established a trustworthy connection with the manufacturer as well as with the fulfillment company. Also, testing is complete of different technologies used in producing our watches. So there will be no additional stages and obstacles in the way to getting your brand new ARMA!
If everything goes well and our campaign is successful, we'll be handling and supervising each production stage on our own. From the manufacturing of every watch element, even including the straps, to the final stages of production, assembly and quality control. It'll give us an opportunity not only to tightly control the process but also establish a valuable connection for feedback with our backers.
If you're interested in our concept (or simply like our watches), please, tell your friends about it, share it with your connections and help us forge a new and unique community around ARMA!
For the journalists, authors and bloggers, we've prepared a full collection of high-resolution images of our project — visit our Dropbox. Feel free to use them while telling the story of ARMA watches. If you have any other questions — please email us: firstname.lastname@example.org
Risks and challenges
We've already spent a lot of time developing ARMA watches, invested a lot of effort and our own funds into creating final prototypes, and have gone through all the stages of manufacturing difficulties. Realizing all that, we decided to do everything we can to allow our backers to feel comfortable while waiting for their watches.
Now, we have a reliable and trustworthy connection with our manufacturer, quality control team and distribution source, so there will be no obstacles for you in getting your watch. The only difficulty we could encounter is a greater demand on our watches than expected. We have some additional options for manufacturing and are ready to invest more into ARMA to avoid any setbacks.
We believe there is nothing that can stop us. Especially with your help!Learn about accountability on Kickstarter
- (60 days)