KICKSTARTER VERSION 2.0
For those of you just joining us, this is our second (and FINAL) attempt at this Kickstarter. We came really close the first time: $29,181 of our $33,333 goal. (That's 88% for you math people... a solid "B+" attempt.) The single largest reason we got for folks not pledging was the lack of a location... THUS, we turned to the Internet for suggestions via an online vote. The final choice was made by the staff from Green Mustard Entertainment based on a number of factors (including the online vote) and the selection was made Saturday, June 15:
Austin is approximately 1,000 miles from Atlanta (InvaderCON 2011) and 1,300 miles from Los Angeles (InvaderCON 2012.) Thus, it’s “in the middle” – which was part of the original plan.
[THE SHORT VERSION]
We're running a Kickstarter to try and fund a third and final Invader ZIM fan convention aptly named InvaderCON III: FINAL DOOM.
- The money raised here is for the cost of running the show itself, not the profit. It's based on what the first two InvaderCONs cost.
- The event would take place near the end of July or early August in 2014. This is so that school age fans can attend the show (with, we assume, their parental units).
- The event would take place in (or near) Austin, Texas.
- All physical items in the Kickstarter (decals, shirts, etc.) will be shipped out by December in time to be great gifts for the holiday.
[THE LONG VERSION]
That's what we were going for boys and girls. You see, when we first conceived InvaderCON back in 2010, it was supposed to be a one time event. You know - put on an amazing show, walk out on stage at the end, drop the microphone, and yell "good night!" as we saunter off into the sunset.
THEN THIS HAPPENED.
Someone posted a video from our little convention featuring the key cast members from Invader ZIM doing a reading of an unproduced script from the cancelled series. The video went viral (by way of Nerdist.com and other websites) and suddenly the whole Internet knew about InvaderCON.
As of this writing, that video has achieved over 120,000 views
INVADERCON II: DOOMCON
As a result of our newfound Internet fame, people began contacting us about doing another InvaderCON. Folks were calling the office of Green Mustard Entertainment leaving voice mails. Others were posting on our Facebook wall and sending emails via the website. Even OTHERS were going "old school" on us... sending physical letters and postcards to the Green Mustard Entertainment mailing address.
So we reached out to Jhonen Vasquez himself with the idea that, if he agreed to do it, the financial risk behind a second InvaderCON (dubbed "the encore presentation") might be worth it. After numerous emails and an eventual phone conversation - Jhonen was in.
Since the first InvaderCON was on the East Coast (Atlanta) and due to travel requests on Jhonen's part, we opted to host InvaderCON II: DOOMCON in California.
This was a MASSIVE undertaking on our part since our production team is based in Florida and Georgia. We made it happen, though.
Over 1,000 fans from 42 different states and 7 countries showed up near Los Angeles for two days of Invader ZIM fandom goodness.
The show was an expensive risk and a major stress on the Green Mustard Entertainment team - but it was worth it for us to see the fans and families that all appeared to share in the experience. Autographs, panels, breakfast, dinner, puppets, surprise guests, and more added up to a once in a lifetime weekend for the cast, crew, and attendees.
At closing ceremonies on the Sunday evening of "DOOMCON," we said that event was THE last one. We had captured lightning in a bottle twice... and you don't mess with luck that good.
TRILOGIES MAKE THINGS FEEL COMPLETE
Just like after the first InvaderCON happened, the Internet took off with MORE fans discovering the event after DOOMCON - all of them asking the same thing: "one more time!"
As a result, conversations started early in 2013 about the viability of creating a final event - FINAL DOOM - to make InvaderCON a bona fide trilogy.
The biggest problem, though, was time and resources vs. risk. While Green Mustard Entertainment is a company, it's NOT the "primary job" of any of the owners or staff. It's a creative fan convention company that designs events to support the geek community.
Ars gratia artis and whatnot.
InvaderCON, unlike our other projects (like Florida Anime Experience), isn't an annual show in a local city. Normal conventions build a fan base in a specific area and continue to grow. InvaderCON's attendees (at both conventions) are only about 20% locals. Over 80% of InvaderCON attendees are from outside the convention's host city. This makes predicting attendance and budgeting VERY tricky and EXTREMELY risky.
When we did InvaderCON II: DOOMCON, we were forced to cut a lot of corners in order to play it safe and make sure the company didn't go into financial disarray from the event.
In short: InvaderCON is an amazing convention, but it has been a HUGE financial risk each time.
With over 10,000 fans on Facebook asking for another InvaderCON, we decided to see if all the Internet buzz was legitimate. Thus we have reached out to the key members of the cast and crew regarding doing it "one last time" and here we are. Kickstarter.
The financial goal on the Kickstarter is based on the base operating budgets of InvaderCON and InvaderCON II: DOOMCON. Simply put:
- Conventions space rental (at the host hotel.)
- Hotel rooms for the attending cast, crew, and event staff.
- Flights for the attending cast, crew, and event staff.
- Equipment/tech rental.
- Operational supplies (flyers, publications, lanyards, wristbands, etc.)
- Other event costs (advertising, insurance, etc.)
None of the Kickstarter funds are earmarked as profit (merch sales, autographs sales, etc.) We want to hit the goal that allows us to put on the show with all the bills paid without the stress/risk of the first two shows... thus allowing us to make this one amazing weekend of FINAL DOOM.
If the Kickstarter is successful, InvaderCON III: FINAL DOOM will take place sometime in the summer of 2014... most likely late July or early August.
The question that EVERYONE has been asking amid the rumors of InvaderCON III: FINAL DOOM is "where will the convention be?"
Here's our train of thought:
InvaderCON (2011) was in Atlanta, Georgia - the East Coast of the United States.
InvaderCON II: DOOMCON (2012) was in Los Angeles, California - the West Coast of the United States.
InvaderCON III: FINAL DOOM (2014) should be somewhere in the middle.
After gauging popular opinion via an online poll and deliberation of the Green Mustard Entertainment staff, the city of choice is Austin Texas.
(We hear they have good steak there.)
So here we are folks, and here's your chance to make InvaderCON happen ONE MORE TIME.
Risks and challenges
As mentioned earlier, the reason for the Kickstarter IS the risk that is involved with creating this show. Creating a travelling convention is a major financial risk and burden - thus we've turned to you (the fans) to see if there truly is a driving passion for a third InvaderCON event.
There are some other risks to keep in mind, too:
We are targeting the summer of 2014. This means any weekend from July to August of next year. This is because we want to make the event accessible for parents and children to visit when they are typically out of school. We also have to juggle the availability of the cast and crew that are available to the show. In short: we can't guarantee a date, but we'll do our best to make it an easily accessible weekend.
Not all the cast and crew will be available every weekend. By planning this far in advance, though, we hope to be able to invite as many as possible to attend. No particular actor or crew member is guaranteed to attend, but our track record for the first two InvaderCONs has been pretty good so far.
Other than that - we don't foresee too many obstacles with InvaderCON III: DOOMCON. As a matter of fact, a successful Kickstarter for the convention would make it even EASIER for us to run... thus making it an even more AMAZING event.Learn about accountability on Kickstarter
- (30 days)