Wanderlust Wine Company
A Texas Winery seeking to rethink the way people drink wine through technology and education.
Wanderlust Wine Company
A Texas Winery seeking to rethink the way people drink wine through technology and education.
This project will only be funded if it reaches its goal by Sat, October 5 2019 10:30 PM UTC +00:00.
A WINE COWBOY ENHANCING THE WAY TEXANS DRINK
Back in 2011, I went out to study abroad on Semester at Sea to expand my global perspective, which at that time only encompassed what was within the borders of the state of Texas. During my travels I realized that I was passionate about three things: Travel, Wine, and Creating Memories with Family & Friends. That is when I decided to create Wanderlust Wine Company, a wine brand focused on bringing people together and allowing them to get a taste of the world through the wines they drink. The concept was not only aimed at emphasizing the diversity of beverages from around the world, but also to create a safe and eco-friendly environment that encouraged people to learn more about what lies within their glass.
I wanted to make sure I learned as much as I could about the wine industry before diving in to my own personal entrepreneurial endeavor. Thus, for the past five years I have worked in various ends of the wine industry, from production and packaging to retail and hospitality. Some of the companies I had the privilege and opportunity to work for were Union Wine Company (Underwood), Chateau Ste. Michelle, The Grove Wine Bar & Kitchen, First Colony Winery, King Family Vineyards, and The Infinite Monkey Theorem. I also supplemented my work experiences with some wine courses through programs such as the International Sommelier Guild (ISG) - Level 2, Northwest Wine Academy (NWWA) - Winemaker Certification Track, and more recently, the OIV Masters of Science (Montpellier SupAgro) - Wine Management, UC Davis Extension - Wine Marketing, and Wine & Spirits Education Trust - Level 3. I have also had the privilege to travel to 65 countries, mainly for the reason of exploring and understanding their wine culture and styles of wine production.
During my pursuit of wine knowledge and growing my experiences within the world of wine, I developed an interest for Alternative and Innovative packaging options for wine, particularly Kegs and Cans. Not only do these new packaging options offer a new and cool way to serve and consume wine, but they also have great eco-friendly benefits and they are a growing trend in the US!
With all that said, I am working on creating the world's LARGEST WINE ON TAP BAR here in Austin, Texas! I just signed my lease for a PERFECT LOCATION, right in the heart of downtown Austin, and next to I-35 which has more than 225,000 vehicles pass per day! Below is a quick map of where the winery will be, and an actual photo of the building.
We are to be the starting and/or starting point for the wine tourism that begin in Austin, and then departs to the Hill Country AVA. A fun fact is that the HILL COUNTRY AVA is the 2ND MOST VISITED WINE REGION IN THE US, after Napa. We will use this to our advantage, as we are aiming to increase wine appreciation as a whole, through the use of technology and education! Also, due to our location, we will be a prime location for South By Southwest (SXSW), as well as many cultural and community events. We are in the middle of all the entertainment districts in downtown, such as Dirty 6th, East 6th, Rainey Street, and West 6th. We are also looking to collaborate/partner with local organizations that have to do with Art, Music, Pets, and more! Speaking of pets, our location will have a patio, allowing us to be dog-friendly, and a back building allowing us to host various private events, such as Yoga & Wine, Bachelorette Parties, Wine Masterclasses, Winemaker Dinners, and more. Lastly, as for food, we are outsourcing our food operations to the food truck to be located outside in the patio area of the lot, and the food options will be small shareable plates, tapas and Mediterranean style.
This leads me to this Kickstarter campaign. I am seeking y'all's help in reaching the funds needed to be able and begin operations before SXSW 2020, which requires additional funds to expedite the permitting/building process, as well as have funds to improve the building to a level of acceptance. I am looking to set the goal at the bare minimum, with hopes of exceeding the goal, and using all additional funds toward the continuous building of the business. The $50,000 we will set as our goal will be used toward Permits / Licenses / Legal Fees, and to cover the initial costs of remodeling the inside of the building. I will be uploading video updates throughout the crowdfunding campaign.
Every dollar counts in making this winery a reality, so please donate, follow us on social media (Facebook & Instagram @wanderlustwineco), and share this project with others so that together we can bring a new way of drinking wine to Austinites, and anyone who wishes to try some fresh and delicious wines from around the world.
Thank you for taking the time to read about the Wanderlust Wine Co. project, and I look forward to sharing a glass of wine (on tap) with you in the near future!
$1 - Every Ounce Counts
We are looking to disrupt the way people traditionally drink wine in Texas, and we need your support to make it happen! We will be serving wines by the ounce, as we want our patrons to be able and sample various wines from around the world without breaking the bank. We believe that every ounce and dollar (donation) counts! If it is only a dollar you can provide, just to show support, we can assure you, it WILL make an impact in the launch and start of Wanderlust Wine Company!
We are considered "tree huggers" but what can we say, WE LOVE HUGS AND SUSTAINABILITY! So along with this written thank you, we will also send you a virtual hug anywhere around the world wherever your travels may have you!
$20 - Wanderlust Wine Co. Sticker Set (2)
Share the love of Wanderlust Wine Co. with a set of our stickers! Check out our website wanderlustwineco.com or instagram @wanderlustwineco to see out former stickers and where we've left them around the world during our travels! Also, more color options coming soon!
$20 - Wanderlust Wine Co. Koozie Set (2)
Keep your cool with our koozie set! At Wanderlust Wine Co. we will be focusing on canned wine, so we want to make sure you keep your cans cool, especially in the Texas heat! The set will include both a standard can sized koozie (375ml), as well as single serve koozie (187ml), to accommodate your drinking preference and beverages.
$20-$35 - Wanderlust Wine Co. Coaster Set (2-4)
Wine is meant to be shared, and that means you will need more coasters to sit your guest's and friend's wine glasses! This reward is perfect for your wine tastings, parties, or for any time you wish to have a delicious glass of wine! Choose between a set of 2 or 4 coasters to preserve the surfaces of your tables/furniture, and look good doing it!
$30 - Wanderlust Wine Co. Pop-Socket
The perfect accessory for any phone! Whether it is for taking better selfies while traveling, or to watch your favorite Netflix shows, we've got you covered with a Wanderlust Wine Co. pop-socket!
$30 - Wanderlust Wine Co. Keychain Set
Share your support and your passion for travel and wine with one of our keychains! The set will come with three keychains, each having Wanderlust Wine Co. embroidered on one side, and on the side the following phrases:
1) Travel The World Through Wine
2) Remove Before Drinking
3) Remove After Travel
Travel The World Through Wine is our motto, Remove Before Drinking is a take on the famous Remove Before Flight Tags, and Remove After Travel is the idea that the tag shall never be removed, as one shall never stop traveling or exploring!
Wine Not Included*
$35 - Wanderlust Wine Co. Hat
LET'S PUT OUR DRINKING HATS ON! Get the Wanderlust Wine Co. hat and make it the ultimate travel companion! Our baseball hats will be embroidered, and will have an adjustable strap to fit most.
$40 - Wanderlust Wine Co. T-Shirt
Do you love Travel and Wine? If you do, show it off with one of our comfy Wanderlust Wine Co. tees! Soft and comfortable tees that will fit any type of travel situation! Sizes available are XS, S, M, L, XL.
$50 - Stemless Wine Glasses (2)
Whatever your wine preferences are, we would be privileged to be your glassware of choice! Our stemless glasses are perfect for any occasion, offering a sleek and stylish look. We want to make your wine experiences easy and fun! Simply pour, sip, and enjoy my friends! Cheers!
$50 - 24oz Wine Bottle Growler
This Wine Bottle Growler (24oz) holds the equivalent of a bottle of wine! This can be the ultimate companion on a camping trip, a day out on the lake or beach, or simply to store and keep your wine cool. We will have growler options at the winery, and customers with our Wanderlust Wine Co. wine bottle growlers will receive certain refill perks!
$75 - 32oz Keg Growler
This Keg Growler (32oz) holds the equivalent of a liter of wine! This can be the ultimate companion on a camping trip, a day out on the lake or beach, or simply to store and keep your wine cool. We will have growler options at the winery, and customers with our Wanderlust Wine Co. keg growlers will receive certain refill perks!
$350 - The Ultimate Package Bundle
Can't decide what to get? Why not all of it, and become the Ultimate Wanderlust Wine Co. Ambassador! This is the BEST package, saving some $$, and feeling good about it at the same time, as it will make a HUGE impact in reaching our Kickstarter goal!
$500 - Personalized Donor Plaque
We want to let others know how much you mean to us and the impact you had on our launch! We will engrave a repurposed wine crate board with your name or phrase (up to 25 characters). These wooden plaques will be displayed on a wall near our main bar for all of our customers to see and take pictures with. A great marketing opportunity and the ultimate bragging rights!
$1,000 - Wanderlust Wine Co. GOLD REWARD
The GOLD REWARD will get you two sets of ALL of the swag you have previously seen, including one Personalized Donor Plaque to go up at our tasting room, and a subscription to our Newsletter which will include Special Offers, Public and Private Events, and Updates on the various projects at Wanderlust Wine Company! Whether it is donating for the swag, or merely for the support of this project, we at Wanderlust Wine Co. understand this is a big donation, and wish to thank you sincerely from the bottom of our hearts! Cheers!
$2,500 - Wanderlust Wine Co. PLATINUM REWARD
THIS IS THE DOPEST PACKAGE! We want to make YOU a part of the Wanderlust Wine Co. Crew and get you involved in all of our great Wine Adventures! The PLATINUM REWARD will get you the following perks:
1) The Ultimate Swag Pack
2) Personalized Donor Plaque
3) Exclusive Newsletter: First Access & Invitations to all Distributor Tastings, Wine Blending Experiences, Winemaker Dinners, Wine Masterclasses, and Special Events!
4) Private Wine Appreciation Course and Event for up to 12 people
5) Endless appreciation from us at Wanderlust Wine Co. for being a HUGE part of the launch of our project!
We cannot express our sincerest gratitude for those willing and able to make a donation, and we look forward to sharing a glass with y'all soon! Cheers to y'all, and for the tasty adventures to come!
Risks and challenges
As with any start-up, there are many challenges to overcome, and below are the biggest ones we will face.
1) Obtaining the Permits / Licenses to operate as a Winery in Texas: This is the hardest part thus far, as it takes about 3 months to process the required permits and licenses. What that translates to is no revenue for about 3-4 months until the documents are in order and we are legally allowed to server and sell wine.
One of the things we are doing is negotiating a deal with the owner of the building so that we can have a reduced rent until the actual business is able to be done. We will also be bootstrapping our way to launch, and this kickstarter will help in major way advance our efforts.
2) New Concept: We are entering an emerging market, that of wine on tap, which is both a benefit as much as it is a risk. We are confident in the products and services we will provide to our customers, the hardest thing will be to gain people's trust as well as their interest in a new way of drinking wine.
The market research proves that wine on tap is on the rise for many reasons, and Austin is a city close to the Texas Hill Country. We will begin to work with local wine companies and organizations to obtain the exposure and trust of the local consumers, as well as find ways to grow the wine market in the state as well.
3) Financials: Once again, as with any new business, it is hardly ever easy to asses all the expenses one will incur through the start-up phase.
We are constantly doing research to know what potential expenses may arise, and we are looking to have a cushion in our working capital to ensure we are able to operate for at least a year.Learn about accountability on Kickstarter