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£667
pledged of £1,000pledged of £1,000 goal
27
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, June 21 2015 10:32 AM UTC +00:00
£667
pledged of £1,000pledged of £1,000 goal
27
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, June 21 2015 10:32 AM UTC +00:00

About

We are all surrounded by the glorious shapes of letters. They communicate with us, and they let us communicate with other human beings.

Type @ Brixton Market Row, London
Type @ Brixton Market Row, London

Yeap… I am really talking about letters.

I know that I'm not saving the world with this, but as long as some people find an interest common in something good, meaningful or just fun, I believe that I am working for a better world.

And I could only say this to all of you with these little friends that we like to call letters!

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They carry a message, greater than themselves… but they won’t do it so well, if they have a poor kerning.

But… what is "kerning"?

Kerning is the subtle adjustment of space between specific pairs of letters to create a more pleasing result.

Bad & Good Kerning
Bad & Good Kerning

A bad letter spacing will difficult your life when you’re trying to read. And in some cases, it can be really shameful.

I feel sorry for the manager
I feel sorry for the manager

Everyday it is easy to find a word with bad kerning, which is not only ugly, but most important, it can miscarry the proper message.

I see bad kerning. Bad kerning all over!
I see bad kerning. Bad kerning all over!

Why do I need your attention for this?

Simply because when you spot bad kerning…

And also because I would like to spread the word about this, because it shouldn't be just my concern. Everyone should really care about the smallest details in everything you do. And with this t-shirt more people will be aware of that. If someone asks you what is kerning and you have to reply, what will you answer?(I've already answered this for you. See above). What might be their thoughts? Well… That is such a tinny thing… how can someone even care about that.

That's my point! As a graphic designer I care about these details. As a [whatever you do for a living] you should also put your thoughts and effort in every detail of what you do.

Limited Edition T-Shirt

Well… this doesn't mean that I want this to do a piece of fine art or something. Just want to be sure that this is as special for me as it is for you.

This  limited edition T-shirt will help us to spread the word, to all the designers and non-designers of this world who care about what we read.

Handprinted by Mr. Shirtguy

Mr. Shirtguy is the t-shirts' superhero! He prints the t-shirts really fast for a lot of talented people with no time to worry about bad quality printing. A portuguese based in Portugal (how cool is that?) I believe that he is the perfect fit to print this message!

ALSO…

You can get the BIG font with this t-shirt!

This font developed by me and my good friend Bruno Rodrigues, has that bold, sturdy and strong attitude to carry the message of this project. Get your reward with it and enjoy this font's voice.

AND FOR YOU? THIS!

THANKS FOR YOUR HELP!

And let's respect the letters that will tell our story to the next generations.

Risks and challenges

The only risk that this project may have would be the shipment. And the reason is that it is the only thing that I can't really plan ahead because I will be the only one taking care of this and I still don't know the amount of t-shirts that will be produced. If this goes wild, I will ask for help because I will definitely make sure that everyone gets its t-shirt on time!

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Support

  1. Select this reward

    Pledge £1 or more About US$ 1.26

    Help the cause! You'll receive project updates and a "Thank You" email.

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    Pledge £5 or more About US$ 6

    DIGITAL HUG
    No T-Shirt? That's ok.
    Your great support is worth a custom "thank you note" in your e-mail as PDF file so you can print it and remember this glorious day.

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    Pledge £17 or more About US$ 21

    1 T-Shirt for you.
    Now we are together on this!

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  4. Select this reward

    Pledge £32 or more About US$ 40

    1 T-Shirt + The Big Font.

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    Pledge £60 or more About US$ 76

    4 T-Shirts for you and your type friends.

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  6. Select this reward

    Pledge £75 or more About US$ 94

    4 T-Shirts + The Big Font for your studio mates.

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Funding period

- (30 days)