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Slidestrap holds your camera ergonomically against your body and allows you to bring your camera to eye level without strap adjustment
Slidestrap holds your camera ergonomically against your body and allows you to bring your camera to eye level without strap adjustment
Slidestrap holds your camera ergonomically against your body and allows you to bring your camera to eye level without strap adjustment
486 backers pledged £15,753 to help bring this project to life.

About this project

Slidestrap: the must-have camera strap and mounting plate project video thumbnail
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Slidestrap: the must-have camera strap and mounting plate

£15,753

486

Introducing Slidestrap
Introducing Slidestrap

We wanted a camera strap that wasn't covered in repeated corporate logos or bright patterns; something that was simple and didn't require constant adjusting, yet still made from high quality materials. We couldn't find what we wanted so we designed it. 

Benefits of Slidestrap:

  • No adjustment needed between carrying the camera and taking a photo - just slide the camera up along the strap
  • Anodized aircraft-grade aluminium mounting plate slides effortlessly along the strap when required, without having to release any fasteners
  • Mounting plate ensures the lens faces down to avoid accidental knocks
  • Premium, soft cotton shoulder strap is comfortable to wear
  • Cross-body strap evenly distributes the weight of the camera
  • Slidestrap fixes to any standard 1/4"-20 camera thread and the rubber pad stops the mounting plate from slipping
Slidestrap and mounting plate
Slidestrap and mounting plate

Traditional camera straps either get caught up on clothing if worn across your body, bounce the camera off your chest if worn around your neck or slip off your shoulder if you're wearing a backpack or bag. Slidestrap has been designed to avoid all of these situations with a simple, effective yet stylish design.

 We believe that high quality products can be affordable. That's why we have been working closely with all of our manufacturers to make sure that Slidestrap has been optimised for production without any compromise on functionality. We are also proud to say that it's made in Britain which we feel reflects the quality and attention to detail that has gone into its design. 

Early prototypes and development of Slidestrap
Early prototypes and development of Slidestrap
Slidestrap in black
Slidestrap in black

The Rewards:

Initially, we are able to offer Slidestrap in two different colours: a cream strap with contrast cream stitching on the brown leather; or a black strap with matched brown stitching on the brown leather. The mounting plate is black anodized aluminium and subtly branded with the VU logo so that it blends in with your camera but still looks cool on its own. 

Slidestrap comes in cream or black, both proudly made in Britain
Slidestrap comes in cream or black, both proudly made in Britain

For those of you wanting a more personalised touch, we can engrave your initials onto the metal plate. 

We can laser etch up to 4 letters onto the aluminium mounting plate
We can laser etch up to 4 letters onto the aluminium mounting plate

Stretch Goal

Since day 1 people have been asking about stretch goals (we like your enthusiasm!) and finally that day has come. We've taken on board your feedback and suggestions and decided upon the following stretch goals:

Stickers: We've got some small logo stickers which are great for sticking on your shutter button, phone, camera bag, wherever really! To say thanks for bringing us this far, we'll send you a couple with your strap.

At £15,000 we can introduce a new colour of strap, and we want you guys to vote on the colour of your choice. We'll manufacture the colour with the most votes (as well as the white and black straps) and have it as the Backers' Choice. You are all helping to shape our company which we love.

The 3 options for the new Backers' Choice strap
The 3 options for the new Backers' Choice strap

At the end of the campaign, we'll send you a survey to vote on which is your favourite. We'll send out a second survey after the webbing is woven for you to choose which one you would like to be sent (white/black/new colour).

What's Next?

Now that the project has been successfully funded, our manufacturers are ready to get production rolling as soon as we reach the end of the campaign. 

At the end of the campaign there are several steps we need to take before we can ship you your finished Slidestrap: 

  • First of all, our strap manufacturer in West Yorkshire will set-up their looms to produce the cotton and nylon webbings.
  • We will send them the real leather hides from our supplier in Glasgow, and these will be cut so that the straps can be assembled. 
  • It should take about 5 to 6 weeks to produce the webbing, cut the leather and assemble the first batch of straps. 
  • While all of this is going on, we will be getting the metal mounting plates CNC machined from aluminium and anodized which should also take about 5 to 6 weeks for the first production run. 
  • Finally we will bond the stamped rubber mats to the aluminium plates, attach the plates to the straps and then they are ready to be shipped to you! 

All in all, we have factored in 8 weeks to produce the first run of completed straps. As we have already signed off production quality samples, we will be able to hit the ground running and get the finished units to you as soon as possible - although we will make sure they are 100% up to our high standards!

Visiting the webbing manufacturer
Visiting the webbing manufacturer

Reviews and Press

About VU Equipment

VU (pronounced view) is a new company comprised of Product Designers and Mechanical Engineers who are passionate about photography and great design. We believe in iterating our designs and cutting out any unnecessary features that don't add value or make the product better. 

Risks and challenges

With any project there are risks associated, however it is our job to make sure we minimise these risks for our backers.

We are proud to say that Slidestrap is made in Britain and this means that we have selected, vetted and, where possible, visited all of the manufacturers that we are going to use. Working with these companies during the product development process means that we are 100% certain that our product can be manufactured, and to the tolerances we expect. Our manufacturers are used to producing and delivering huge orders and one of them has even been used for a few other Kickstarter campaigns, so they really know what to expect. What this means for our backers though, is that even if we far exceed our funding goal and need to produce many more units, our set-up can cater for this without any problem!

We have optimised our design for manufacture at every opportunity, and with a team of Product Designers and Mechanical Engineers behind the development of Slidestrap we are confident about bringing this product to market.

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Support this project

  1. Select this reward

    Pledge £1 or more About $1.63

    Interested in the project but not a photographer? Not a problem! Your generosity will be noted with your name added to our list of backers and you can stay in the loop with all the project updates

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    18 backers
    £
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  2. Reward no longer available

    Pledge £24 or more About $39

    **Early Bird Special** --- $40 or more --- For getting in there first and showing your support, get Slidestrap for £24. You can choose the colour of strap and you will also be listed as a backer on our website.
    U.K. shipping included.

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
    £
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  3. Select this reward

    Pledge £29 or more About $47

    --- $48 or more --- You will be rewarded with a Slidestrap in your choice of color. As well as this, you will be added as a backer to our website.
    U.K. shopping included.

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    268 backers
    £
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  4. Select this reward

    Pledge £34 or more About $56

    --- $56 or more --- Customised just for you! If you are after a more personalised touch, we will engrave your initials onto the aluminum plate. Choose the color strap you want and of course you will be listed as a backer on our website too.
    U.K. shipping included.

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    Ships to Anywhere in the world
    94 backers
    £
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Funding period

- (35 days)