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CA$ 4,542 pledged of CA$ 10,230 goal
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By VIVA 10.23 Apparel
CA$ 4,542 pledged of CA$ 10,230 goal
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About this project

Our Mission

Clothing with funny or political statements alone are not enough. Neither is merchandise sold for fundraisers, or fashion designs that looks stylish but without meaning. We believe in doing all three - creating designs based on statements that are ironic, smart, informative and speak for causes you believe in.  Using garments of the best fit, fabric and style that you'd always want to wear.

Information Without Borders
Information Without Borders

Clothes of a New Kind

What are the most important social issues of our time?

If you are a fan of isoHunt, copyright would be one. We used to share tapes, CDs and DVDs with our friends to check out new music and movies. So why are the fines for file-sharing far higher than literally walking into a record store and stealing music?

And you probably have heard about the NSA spying on the entire world. 1984 called and Big Brother is watching. When governments around the world are watching our every move, what meaning does freedom and democracy still have?

Now, clothing. Some of us care more about looking fashionable than others, but we don't think anyone would dispute that you want to wear what makes you look good, but non-profit merch are usually more functional than fashionable.

10.23 wants to combine all these aspects of meaningful designs to make everyday clothing fashionable, socially conscious, and with statements made about your allegiances.

The majority of profits we make from our designs launched on Kickstarter will be donated to media democracy and consumer rights organizations such as the EFF, Wikimedia and Openmedia.ca.  And all our garments will be sourced from factories that have a sweatshop-free policy.

"isoHurt" | 10 Years In Remembrance
"isoHurt" | 10 Years In Remembrance
FTS
FTS

Garments & Printing

Through Kickstarter, 10.23 will be launching designs on garments including tank tops, t-shirts, crew neck sweatshirts, and zip hoodies.  

All garments in our initial plan will be either standard 100% cotton, or 50/50 cotton & polyester blend made by American Apparel.

Our goal with your help will be to skip the ready-made, mass market garments and source our own custom fabrics and high quality fits.  The more we are able to raise will also offer us opportunity to manufacture unique styles of garments.  We maybe able to add additional features to our garments like:

  • Custom patches and zippers emblazoned with the 10.23 logo, as well as specially designed size and wash labels (or none rather, with printing direct on the inlay of collars).
  • Baseball shirts, mock neck long sleeves, logo baseball caps and toques.

We want to offer you our backers the highest quality prints available that matches the detail in our designs.  We plan on using various types of printing techniques on our garments which include screen printing, digital to garment (DTG) or heat transfer methods.

On screen printed garments will include using plastisol or discharged inks.  We will also use heat transfer or DTG methods using the best inkjet equipments.

Available Sizes

If you would like a shirt in a different size, message us with the design and size you want and we'll let you know if it's available.

Colours

During our campaign, the following colours will be available for each garment:

     Our Designs
Garybama - SHARE
Garybama - SHARE
Stop Watching Us
Stop Watching Us
Freedom To Share
Freedom To Share
We Will Not Be Silenced
We Will Not Be Silenced

Bonus Unlocked on Funding

  • 2 new sticker designs will be available.
  • An alternative "STOP WATCHING US" design will be released.
  • 2 additional colours will be available in t-shirt and crew sweatshirt garments.
  • 2 baseball caps (grey & black) with Viva 10.23 logo will be available.
  • All garments sold during the campaign will have a limited "Viva 10.23" badge with the Kickstarter funded date and goal achieved.

The Future

We have several post-funding plans coming up, and we want you to be involved. We will create a Viva 10.23 sub-reddit to crowdsource contributions of slogans or statements, and the most up-voted will be turned into designs. We want to continually crowdsource the best statements and designs speaking out on some of the most important issues of our time. The majority of our profits will be donated to different organizations relevant per round of new statement, and winning designers will get a cut. Viva 10.23 will be an incubator for designers, advocating any topics you care about, localized for the country you live in.

Viva 10.23 is political fashion. Fun and seriously stylish clothing for advocates of information freedoms and other worthy causes. P2P clothing, designed by the people, speaking for the people.

Who we are

And special thanks to those that helped make this Kickstarter possible:

Follow us on:

For media inquiries, please contact 10.23.apparel+media@gmail.com

Risks and challenges

We are currently in talks with several manufacturers. Once funded, we'll make our final decision on sourcing of garments depending on volume. Our goal is to select a manufacturer that will give us the highest flexibility and quality possible. The risk is certain custom design elements and garments maybe cost prohibitive if our production volume is low.

If our Kickstarter campaign receives a larger than anticipated number of backers however, then there may be delays in production. We will continue to keep you up to date on schedule and delivery.

And note that designs as seen on modelling shots here are pre-production samples, using standard off the shelf garments. They are not final, we'll most likely be sourcing higher quality and more unique garment styles. Print designs are subject to revisions before production.

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Support this project

  1. Select this reward

    Pledge CA$ 1 or more About $0.94

    A BIG THANK YOU! Every dollar counts and we appreciate all your support in getting us off to the right start. In addition we will add you to our "Thank You" credits on our website. Note that all other reward levels will also include your credit. (Credits are optional for your privacy)

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    Pledge CA$ 5 or more About $5

    STICK IT TO THEM>> We will be offering a 2 pack stickers combo which will include "Stop Watching Us" and Viva 10.23 stickers.

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  3. Select this reward

    Pledge CA$ 10 or more About $9

    You are purchasing the 10.23 accessory pack which includes REWARD #2 and also a limited edition Viva 10.23 key chain.

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  4. Select this reward

    Pledge CA$ 15 or more About $14

    You choice of either the "isoHurt: 10 Years in Remembrance" or "Stop Watching Us" 12x18 poster.

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  5. Select this reward

    Pledge CA$ 23 or more About $22

    ACCESSORIZE>> Just because you love accessories and want to help represent 10.23! This level will Include everything from REWARD #3-4, including the stickers combo.

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  6. Select this reward

    Pledge CA$ 30 or more About $28

    EARLYBIRD>> ANY ONE TANK TOP or T-SHIRT: You get any one tank top or t-shirt with the design of your choice during the campaign.

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    Pledge CA$ 35 or more About $33

    ANY ONE TANK TOP or T-SHIRT: You get any one tank top or t-shirt with the design of your choice during the campaign.

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  8. Select this reward

    Pledge CA$ 40 or more About $38

    Garybama SHARE>>To celebrate the legacy of isoHunt and Gary Fung, we are offering a limited special edition "Garybama" design on t-shirt. There will be only 1023 made to remember the day that isoHunt was shut down on October 23, 2013.

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    Pledge CA$ 50 or more About $47

    EARLYBIRD>> ANY ONE HOODIE or CREW SWEATSHIRT: You get any one hoodie or crew sweatshirt with the design of your choice during the campaign.

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    Pledge CA$ 50 or more About $47

    EARLYBIRD>> 2 PACK COMBO: Pick any 2 tank top/t-shirt combination with the designs of your choice during the campaign.

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    Pledge CA$ 55 or more About $52

    ANY ONE HOODIE or CREW SWEATSHIRT : You get any one hoodie or crew sweatshirt with the design of your choice during the campaign.

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    Pledge CA$ 60 or more About $56

    2 PACK COMBO: Pick any 2 tank top/t-shirt combination with the designs of your choice during the campaign.

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    Pledge CA$ 90 or more About $85

    EARLYBIRD>> 2 PACK COMBO: Pick any 2 crew sweatshirt/hoodie combination with the designs of your choice during the campaign.

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    Pledge CA$ 100 or more About $94

    2 PACK COMBO: Pick any 2 crew sweatshirt/hoodie combination with the designs of your choice during the campaign.

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    Pledge CA$ 175 or more About $165

    EARLYBIRD SUPER BACKER>> Includes accessories from REWARD #5 (BOTH movie posters), your choice of any 2 tank top/t-shirt combination, and any 2 crew sweatshirt/hoodie combination with the designs of your choice.

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    Pledge CA$ 200 or more About $188

    SUPER BACKER>> Includes accessories from REWARD #5 (BOTH movie posters), your choice of any 2 tank top/t-shirt combination, and any 2 crew sweatshirt/hoodie combination with the designs of your choice.

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  17. Select this reward

    Pledge CA$ 1,000 or more About $940

    EARLYBIRD LIMITED 10.23>> Over the next 10 years you will get to choose 23 designs printed on t-shirts, including all of the designs offered in this campaign!

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    Pledge CA$ 1,200 or more About $1,129

    LIMITED 10.23>> Over the next 10 years you will get to choose 23 designs printed on t-shirts, including all of the designs offered in this campaign!

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    Pledge CA$ 5,000 or more About $4,702

    THE 10.23 VANCOUVER EXPERIENCE>> We’ll fly you to Vancouver, Canada where you will join us as a "Special Guest" for our official launch party! We’ll set you up in a hotel for 2 nights, spend a day with us, and also receive all designs from our kickstarter campaign on the garment of your choice (tank/t-shirt/crew sweatshirt/or hoodie). **THIS OFFER ONLY VALID TO THOSE LIVING IN THE UNITED STATES OR CANADA**

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Funding period

- (45 days)