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The Everyday Smart Bra: Your Intuitive Wellness Coach miniatura de video del proyecto
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46.627 $ de la meta de 50.000 $
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Todo o nada. Este proyecto sólo será financiado si alcanza la meta antes del .

De VITALI Wear
46.627 $ de la meta de 50.000 $
patrocinadores

Todo o nada. Este proyecto sólo será financiado si alcanza la meta antes del .

Acerca de este proyecto

Meet VITALI, the first smart garment that is stylish and intuitive.

Life is stressful. While you can't escape it till the next vacation, you might as well live well in the moment. Take control back with VITALI. We've integrated fabric sensors around the upper torso into a stylish bra to track and monitor your breathing, posture and heart rate variability. 

The Smart Bra is built with 4 skin-friendly fabric sensors that track your breathing and HRV, with higher accuracy than traditional wrist-based wearables. It has two colours and two closure systems to choose from, body-tested for comfort and support with women ranging from size 30AA to 40DD. 

The GEM is the mind behind VITALI. It sits nicely inside your Smart Bra and talks to the sensors. When your body reacts, GEM notices it immediately. It understands your patterns and triggers to give real-time feedback via gentle taps. 

 

The idea for VITALI first came from yoga. Good breathing and posture are not only vital to the practice, but also everyday wellbeing. With biofeedback, we are bring the benefit of yoga into everyday healthy habits, so you feel zen regardless what you do. 

When VITALI notices signs of imbalance it guides you to take action by breathing deeply, then breathe to your hearts natural rhythms. Doing so can help you take control at the right time, every time. 

 

Good breathing doesn't happen without good posture. VITALI has got your back, no matter how many hours you have to work, stand or drive. See how your breath quality improve with posture. 

 

Whatever you do to stay well, VITALI integrates easily into your existing mindfulness practice. The My VITALI app tracks your practice and shows the exact before and after effect. Whether you use it to see how your meditation session went or for a guided breathing exercise, you are in good hands!

 

VITALI goes whenever you are, and doesn't need your smart phone to work. Take a personalized breathing exercise is just as simple as getting dressed. Overtime we can effectively train our natural stress response to be more resilient, even you are not wearing it!

 

 

HRV (Heart Rate Variability) is a key physiological indicator of stress. When we start to get stressed, our HRV changes pattern. The GEM captures that pattern and reminds you at the right time, every time, to prevent you from stress. 

 

VITALI coaches you to breathe in sync with your heart's natural rhythm. Doing so puts your mind and body in tune. 

In order to guide you to breathe, we have to correct your posture first: a sedentary lifestyle greatly affects our posture and the quality of our breath. No matter what you do, working, walking or driving, whenever you are slouched over, it's hard to take a deep breath. The GEM reminds you to maintain good posture, so you are ready to take a deep breath when you need!   

  

Not sure what size to get? Measure the band first (the area directly under your bust). Make sure measuring tape is level and snug to get the best read. This reading is your band size, which is the top row of the chart. Next measure the bust (the fullest part of your chest). The different between the band and the bust measurement is your cup size. 1'' difference: A cup, 2'' difference: B cup, 3'' difference: C cup, etc.

We know our backers don't have a chance to try on VITALI before pledging, so we want you to have a peace of mind. It's simple, try it on at home, if you think you could use a different size, ship it back to us and we will make it right!  

 

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"I have really wide shoulders and heavier bust. I was pleasantly surprised how it’s not pulling on my shoulders, the seams are really comfortable. There's no points that's uncomfortable."

- Deidre, personal coach and yoga instructor

"My first impression is: it’s so comfortable. I love that all the seams are really smooth. I feel really snug and together, but nothing is too tight”

-Genieve, Chiropractor and mamapreneur

Amazingly comfortable. I have worked out in it - it is amazing”

-Lyndsay, Dental assistant

 

 

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We've created 12 iterations of prototypes. Over the last 18 months, we went from a rough cut-out bra with wires sticking out to a fullly-designed smart garment. Countless late night and weekends were dedicated to bring this product to life. We have a track record of involving early adopters in the development process. As a backer, we want to hear what you think of the design before it hits product line. We value your opinion as a kickstarter backer and welcome you on board our journey to bring VITALI live!

We couldn’t have done this alone! Thank you to our families and friends for supporting us since day one. We’ve crossed path with some of the most amazing people on this journey of searching for intuitive wellness. First and foremost, thank you HAX accelerator and The Next Big Thing for all your guidance and mentorship along the way. To Hootsuite and e@UBC for an environment to learn and grow in. We are so grateful to have a strong health and wellness community in Vancouver. A special thank you to Health in Alignment (Dr. Genieve Burley), Karma Teachers, the Hotbox Yoga, Dharma Movement Company and Moment Meditation for the support and inspiration. A special thank you to our amazing video crew Antony Bui, Dalton, Jin, and brand ambassadors Cassandra, Morgan and Rochelle for embodying VITALI. Thank you to our Structural Engineers Laura Hu and Peter Wang for the many iterations of design, Firmware Engineer Karl Edler, Biomechanical Engineer Louise Thomas, Software Engineer Marco Brieden, Electronics Consultant Donny, Industrial Designer Inder Sanchdev. To our PR team at Proper Propaganda, digital marketing team at Profile Studio, and to our direct response advertising agency Jellop Crowdfunding. Thank you to Raybaby, Mindset, VUE, Iris Automation, AVA, CARV, Boulder Denim, Kokoon, and many other startup founders for the moral support while running this campaign! And, we are Kicking It Forward!

 

 

 

                 

Riesgos y desafíos

We want to make sure every detail of your VITALI Smart Bra is beautiful and make you fall in love. We are committed to delivering you a great product. We appreciate your patience and support of our mission to bring this product to life. Meanwhile, we will update you every step along the journey! We want to go into more details about the potential risks compared to average projects.

We are a committed team of engineers and designers who have been proven to execute fast. With the support of a community of hardware startups and their vast knowledge to leverage, we are confident to have the resources to deliver. However, we cannot predict the future and foresee everything that could occur, so we want to make sure our backers are fully aware of complexity of delivering an innovative product. Here are the most obvious risks, although the list is certainly not exhaustive:

1. Fitting
The biggest challenge comes down to our backers receiving a bra that fits. There are many different body types, and to fit bodies as unique as each woman is a feat in itself. We’ve iterated and tested our patterns with over two dozen women that fall anywhere from a 30 AA to 42 DD, to ensure our design fit as many body as possible. If you need a size that’s not within this range, don’t worry, we are constantly expanding our sizes. Take advantage of Kickstarter special price and we will make it our priority to offer the next most popular size amongst of backers. We have a track record to involving our customers in the development process. To our busty backers, we need you help on how to make our bigger sizes better.

2. Supply chain logistics
Your smart bra is made of many custom parts across two industries: apparel and electronics. It’s possible that the manufacturer we are working with would run low on certain parts and hold up assembly. As you can imagine, we can’t build a product with missing pieces. Sometimes market would forces changes on our design and that will affect the built of our product. For example, if the latest iPhone drops and they use a specific component, or if they launch a feature that requires specific components for compatible devices, the entire industry will see a change in the supply of that component.

3. Certifications:
Since we are manufacturing electronics, there are various tests, including CE and FCC to pass. These test usually reveal problems that require redesign. Our current timeline takes testing into account. Since we are making wearables, we might be under scrutiny of the FDA. We fall into a class of devices that are “exempt” from most requirements by the FDA. However, we will need to source factories that are compliant with FDA standards. Our previous experience in sourcing quality factories will help us navigate these waters, but this may take longer than initially anticipated in order to make sure the factory we work with meets all FDA guidelines.

4. Mistakes
At the end of the day, we are humans and can make mistakes. If some design decisions turns out to be difficult to manufacture, we will have to change it. If we discover a part that doesn’t perform well under stress, we will have to redesign it. We aren’t perfect, but we’re going to try our hardest to be as perfect as possible. We have an experienced support team and are committed to deliver you a great product fast, without compromising quality.

Every company faces these challenges, but rarely do consumers see these challenges. Our biggest tool for battling these risks is having the experience developing prototypes with the supply chain directly, including working with contract manufacturers from the get-go. We know that building physical goods is a dynamic process with lots of room for hiccups along the way. We will keep an open dialogue with all of our backers through frequent, transparent, and thorough updates.

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    Community Swag Bag

    Get a VITALI premium t-shirt or tank top, made with the same quality as our smart garment, a carry bag and some stickers to show off your pride! Plus an e-book of a 30 day wellness challenge including daily tips. Perfect for male backers!

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    Early Bird Special

    Be the first to get the Intuitive Bra Kit, and save 44% off retail price ($249)

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    Kickstarter Special

    Get your very own Smart Bra Kit and save $90!

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    Gift Her Something Special

    Get a special gift for the significant woman in your life! Gift pack comes with everything in the personal kit plus name embroidery on the chest band and a personal note.

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    • Personal Kit (1 smart bra, 1 GEM, 1 charger+cable, My VITALI app)
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    Double Black Laundry Day Pack

    Why not get two Smart bras that work with one GEM and save $140?
    Both Smart Bras come in our most popular slate black style

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    Two for the Laundry Day

    Why not get two Bras that work with one GEM and save $120!
    Mix-match the style, we dare you.

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    Three for the Rack

    Three smart bras with a GEM. Never miss a moment or style and save $140!

    Incluye:
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    Girl Friends Pack

    Get a kit for you and two of your besties, save on shipping and retail (Retail Price: $777)

    Incluye:
    • Personal Kit (1 smart bra, 1 GEM, 1 charger+cable, My VITALI app)
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    10/10 Pack

    Get 10 for 10/10 wellbeing for the ladies around you. $1100 saving off retail (Retail Price: $2499)

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    Wellness Retreat on Vancouver Island

    Bring your VITALI Smart Bra and come away with the VITALI team for 7 days of mind and body tuning on the picturesque Vancouver Island in British Columbia. 3 local fresh organic, vegetarian, vegan meals a day. Morning and afternoon wellness sessions with expert instructors in yoga, meditation, pranayam, surfing and more. A week to leave you recharged with good vibes and resourceful with mindfulness tools. We take care of everything so you only need to book your flight!

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    • Personal Kit (1 smart bra, 1 GEM, 1 charger+cable, My VITALI app)
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    Be the very first to get the Intuitive Bra Kit, and save $120 (retail price $249)

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