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The innovative Watch brand impacting lives across Sub-Saharan Africa.
The innovative Watch brand impacting lives across Sub-Saharan Africa.
202 backers pledged £24,997 to help bring this project to life.
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About

The Elmington Interchangeable Watch - by Vitae London project video thumbnail
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The Elmington Interchangeable Watch - by Vitae London

£24,997

202


"Using our passion for design, we're proud to have created a product that serves great functionality without any compromise on style" - William Adoasi

Once we reach £30,000 we will be releasing our new Emerald Green watch face option that any backer is able to switch to. 

Each watch we sell impacts a child's life across Sub Saharan-Africa. 

Since launching in 2016 we have distributed over 2000 school uniforms.

We have recently pioneered an exciting new project with Pen to Paper Ghana. We will be providing solar lamps to children with each sale of the Elmington range. This means they don't have to travel for hours or burn harmful fuels in order to study in the evenings.    

All of our watches have been carefully designed by our in-house team of specialists who ensure quality design meets comfort.

Vitae was founded in 2016. We launched our Midnight Walmer Watch on Indiegogo in 2017 and delivered over 2000 watches to 30 countries worldwide, whilst simultaneously providing the same number of school uniforms to children in South Africa. We then went on to run an equity crowdfunding campaign on Seedrs to boost our business and increase our impact. We believe in the power of crowdfunding to bring our supporters together into a community that cares. We thank each and every one of you for joining us in our mission and we promise to continue to deliver quality watches which deliver positive impacts around the world.

Why Kickstarter? 

We've chosen Kickstarter as we're still a young company and it will allow us to adequately gauge the demand for our different products, it also means we can offer our community great discounts via pre-ordering. 

Will I get my products in time for Christmas? 

The delivery dates are January and March so unfortunately our watches won’t be with you for Christmas. However, we have a great ‘Christmas Gift Card’ perk meaning we’ll send a physical gift card in early December, the gift recipient can then choose the specific model they want from the range and receive their products a few weeks after. 

How does my purchase make an impact in Africa? 

Once the campaign has closed, for every watch purchased by our backers who will become part of the Vitae family, we’ll purchase a solar light for a child in need, this is then distributed to the most vulnerable children across Ghana meaning they don’t have to travel for hours or burn harmful fuels in order to study at nights.

Does the product being interchangeable effect the quality? 

No! We’ve worked tirelessly for over a year to ensure the watches are designed in a way that there’s no compromise on quality. The watches are solid and seamless as stand alone watches but you will have the option to switch it up if you want to!

Risks and challenges

This biggest potential risk is any delays to shipment but as we've worked with this factory for the past 4 years we're confident in delivering on time and doing all we can to mitigate such risks.

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Support

  1. Select this reward

    Pledge £19 or more About US$ 25

    Gift a Solar Lamp

    With this pledge you directly gift a child with a solar lamp in Tetrefu, Ghana which enables them to study at night and not have to burn harmful fuels or walk for hours to find a source of light.

    Less
    Estimated delivery
    3 backers
    £

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  2. Select this reward

    Pledge £99 or more About US$ 129

    Super Early Bird Watch

    Our largest discount giving you over 50% in discounts from retail prices
    (44mm -£229/$289 | 36mm - £199/ $249)

    Includes:
    • An Elmington Watch (size & model will be selected later)
    • Over 50% discount off retail price
    • Delivered by January
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    Estimated delivery
    Ships to Anywhere in the world
    Limited 122 backers
    £

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  3. Select this reward

    Pledge £119 or more About US$ 154

    Christmas Gift Card and Watch

    We’ll send a physical gift card in early December, the gift recipient can then choose the specific model they want from the Elmington range and receive the products once they're ready to ship.

    Includes:
    • An Elmington Watch (size & model will be selected later)
    • Over 40% discount off retail price
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £

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  4. Select this reward

    Pledge £149 or more About US$ 193

    1 Super Early Bird Watch // 2-Tone Combo

    Over 40% in discounts from retail price
    (44m - £299/£379 | 36mm - £259/ $329)

    Includes:
    • An Elmington Watch (size & model will be selected later)
    • Over 40% discount off retail price
    • 1 additional bezel (colour selected later)
    • 1 additional strap (colour selected later)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 34 backers
    £

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  5. Select this reward

    Pledge £189 or more About US$ 245

    1 Super Early Bird Watch // 3-Tone Combo

    Over 40% in discounts from retail prices
    (44m - £369/$459 | 36mm - £319/ $399)

    Includes:
    • An Elmington Watch (size & model will be selected later)
    • Over 40% discount off retail price
    • 2 additional bezels (all colours included)
    • 2 additional straps (all colours included)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    £

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  6. Select this reward

    Pledge £209 or more About US$ 271

    2 x Super Early Bird Watches

    Over 45% in discounts from retail prices
    (44mm - £458/$578 | 36mm - £398/ $498)

    Includes:
    • 2 x Elmington Watches (sizes & models will be selected later)
    • Over 40% discount off retail price
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    £

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  7. Select this reward

    Pledge £379 or more About US$ 490

    4 x Super Early Bird Watches

    Over 50% in discounts from retail prices
    (44mm - £916/$1156 | 36mm - £796/ $996)

    Includes:
    • 4 x Elmington Watches (sizes & models will be selected later)
    • Over 50% discount off retail prices
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £

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  8. Reward no longer available

    Pledge £149 or more About US$ 193

    1 Early Bird Watch // 2-Tone Combo

    Over 40% in discounts from retail price
    (44m - £299/£379 | 36mm - £259/ $329)

    Includes:
    • An Elmington Watch (size & model will be selected later)
    • Over 40% discount off retail price
    • 1 additional bezel (colour selected later)
    • 1 additional strap (colour selected later)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 8 backers
    £

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    Kickstarter is not a store.

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  9. Reward no longer available

    Pledge £189 or more About US$ 245

    1 Early Bird Watch // 3-Tone Combo

    Over 40% in discounts from retail prices
    (44m - £369/$459 | 36mm - £319/ $399)

    Includes:
    • An Elmington Watch (size & model will be selected later)
    • Over 40% discount off retail price
    • 2 additional bezels (all colours included)
    • 2 additional straps (all colours included)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge £209 or more About US$ 271

    2 x Early Bird Watches

    Over 45% in discounts from retail prices
    (44mm - £458/$578 | 36mm - £398/ $498)

    Includes:
    • 2 x Elmington Watches (sizes & models will be selected later)
    • Over 40% discount off retail price
    • 2 additional bezels (all colours included)
    • 2 additional straps (all colours included)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge £209 or more About US$ 271

    2 x Early Bird Watches

    Over 45% in discounts from retail prices
    (44mm - £458/$578 | 36mm - £398/ $498)

    Includes:
    • 2 x Elmington Watches (sizes & models will be selected later)
    • Over 40% discount off retail price
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

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Funding period

- (45 days)