Project image
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$10,838
pledged of $10,000pledged of $10,000 goal
262
backers
11days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, June 6 2019 1:58 PM UTC +00:00.

TJ SmithBy TJ Smith
First created
TJ SmithBy TJ Smith
First created
$10,838
pledged of $10,000pledged of $10,000 goal
262
backers
11days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, June 6 2019 1:58 PM UTC +00:00.

About

This little venture was born as a result of a loving, safety-conscious wife concerned for the safety of her mildly reckless, stubborn husband who resisted wearing his reflective safety gear while training for marathons.  Visto is the resulting compromise. 

The literal translation of "Visto" when translated from Spanish to English is "seen."  Our brand is primarily built around the safety and comfort of our customers and helping them be more visible and "be seen" as they perform.  

No need to dig out that crusty old reflective vest from the closet before you head out the door.  No need to fuss with blinking lights and worry about whether or not they've fallen off or lost battery power part way through your workout.  We've got you covered with reflective products ranging from hats to shoe laces. You can simply get dressed for your workout and walk straight out the door in your Visto gear with the peace of mind that comes with knowing you're safer.  Not to mention, you'll look AMAZING!  And if you're just not feeling up for today's workout, well, we've given added attention to style and fit so you can wear our clothing anywhere (except maybe your wedding...please wear a dress or a tie to your wedding).

Studies have shown auto-pedestrian accidents have increased every year since 2008 and are most likely to occur after sundown.  All of our apparel is crafted with highly reflective qualities to make you more visible during your workout, regardless of time of day. 

Workout apparel is often bland and boring with plain, solid colors, minimal designs and very little reflective materials. We’re changing that. Our designs are bold, fashionable, and fun with multiple colors and reflective patterns that really light up when the light hits.  We focus on delivering high-quality products with the best fabrics and materials to keep you comfortable and performing at your best.

We offer a head-to-toe solution, allowing users to maximize their visibility while working out in low lighting conditions.  Also, we’re already planning, designing and sourcing future prototypes for our second phase of production, featuring cycling kits, leggings, shorts, backpacks, jackets, etc. each of which will demonstrate our signature reflective qualities, helping you to “Be Seen.”

So for the early-riser, who likes to squeeze in a workout before the sun comes up.  For the busy parent, who can only fit their walk, run or bike ride in once the kids are in bed.  For the working professional, who spends a long day at the office and needs some time on the road to unwind.  For your family, who needs to know you'll be coming home safely when you leave.  And for you, who shouldn't have to sacrifice safety for the style and comfort of workout apparel. Visto Athletic was founded with you in mind.  Your safety, your style, and your comfort.     

We are TJ and Tanner Smith, a couple of middle-aged brothers with dad bods, trying to make a difference in the world.  Visto is one way we’re doing it.

TJ, the elder of the two has a strong business background with a degree in Finance and Economics, an MBA and more than thirteen years of experience in various Finance, Supply Chain, and Business Operations roles. He currently acts as Treasurer for a small non-profit which serves local families in need of financial assistance.  He's a spreadsheet geek, a father of three, a husband of one, a mediocre runner, a pretty good skier, and a lover of inspiring biographies, true-crime podcasts and cinnamon bear candy. He also makes amazing oatmeal chocolate chip cookies.

Tanner is a full-time orthopedic Nurse Practitioner and gets to cut people open almost every day (he usually sews them up after, too).  He also has experience in various sales and inventory management positions prior to his medical career. He is an athlete with an eye for fashion, a supreme work ethic, and a natural business sense.  He’s a father of four, husband of one, new dog owner, song writer, an amazing golfer (usually), basketballer, and a big fan of Dr. Pepper and all things Utah State University (go Aggies!).  Of the two brothers, he for sure got the most intelligent and athletic genes. 


Our marketing and sales strategy includes a strong social media presence to drive consumers to our online store.  The social media marketplace is a powerful tool and we intend to use it to our advantage. We've established relationships with several key social media influencers in the fitness realm to help test products and promote our brand.  We also recently launched an online marketing campaign titled “Be Seen” in which we promote our brand through celebrating everyday individuals making themselves seen through inspiring acts and doing good in the world.

Additionally, we plan to build brand awareness in the industry through representation at trade shows and race expos, athlete sponsorship, and marketing giveaways.  We have no doubt we'll become a disruptive force in the athletic apparel world with the Visto brand and the products we offer.


Risks and challenges

While we acknowledge there are always risks with any new venture, we’re confident and committed to taking any steps necessary to mitigate them and overcome any challenges. Following are a few of the major ones we've identified, including our plans to navigate them and still be successful.

Manufacturing Partners: we’ve spent an extensive amount of time and effort identifying partner suppliers who best suit our goals and objectives. Having already weeded out several candidates, we’ve identified the best possible primary AND secondary partners in order to position ourselves for success. We’ve also partnered with a firm specializing in Sourcing and Supply Chain Management to ensure our suppliers meet our standards.

Quality Control: the risk of delivering a sub-par product always exists when manufacturing any product. As mentioned, we’ve enlisted the help of a firm specializing in Sourcing and Supply Chain. This partner takes a boots-on-the-ground approach to quality control, providing on-site representation to ensure the product meets specifications and requirements and on-time delivery. That said, our customers are our number one priority and we’re committed to them and their satisfaction through delivering quality products.

Man-power: we recognize the possibility of demand exceeding the bandwidth we have with the current team, but again, we’re committed to the satisfaction of our customers. Our business plan and budget takes this into consideration, allowing for additional team members as needed to fulfill orders. We’ve also identified various channels to fill those roles if and when necessary.

Product Sizing: how do you provide a product in just a few different sizes to a population of individuals, each of their own unique shape, size and preference? This is a huge challenge, however, we’ve worked closely with our suppliers in order to get the specifications and measurements of our products just right. Again, we strive for a satisfied customer and we’re prepared to accept and make changes as needed.

International Shipping: with a targeted audience spread across the globe, fulfilling international orders has been one of our biggest challenges and concerns. We've considered several different alternatives and in the end, due to the high cost of shipping, duties, and fulfillment services, we are unable to justify fulfilling international orders for now. Over the last several months we've been diligently sourcing fulfillment providers throughout the world and looking at various options and we hope to offer shipment to other countries very soon.

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    Pledge $5 or more About $5

    Stick It To Me, Visto

    If you love this company, love the logo, and love the idea of helping raise brand awareness, this one's for you. Pledge $5 or more and we'll send you a reflective Visto sticker to display for the world to see. Think of it as a classy tattoo for your car!

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    Lace 'Em Up, Visto

    Back this reward and receive a pair of Visto shoelaces made with 3M reflective fibers. Several colors to choose from so lace 'em up and hit the road a little safer than before. Be seen!

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    Compress Those Legs!

    Warning! Backers of this reward may experience increased compliments and frequent double takes from passers-by. Pledge $20 or more and receive a pair of Visto reflective leg compression sleeves. Increase blood flow to improve performance, recover quickly, and decrease muscle soreness. Our polyester/spandex blend provides just enough stretch for the perfect fit! Oh, and did we mention they're reflective?

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    Pledge $28 or more About $28

    Early Bird - Don't Lose Your Shirt

    Good things don't always come to those who wait. In this case, you snooze, you lose. Be one of the first 150 people to back this reward and save 15% on one reflective athletic shirt (regularly $33). Not only will you be seen regardless of time of day with these reflective designs, all eyes will be on you with how good you look. Don't snooze!

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    Pledge $30 or more About $30

    Put A Lid On It!

    You'll look ridiculously good with our flat-brim snap back. Choose this reward and you'll have your head in one in no time. Visto logo embroidered with reflective thread to make yourself seen, whether you're running or not. Manufactured with highest quality fabric and a mesh back, you're gonna love this hat.

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    Pledge $33 or more About $33

    Don't Lose Your Shirt

    Not only will you be seen regardless of time of day with these reflective designs, all eyes will be on you with how good you look. All of our shirts are made with a quality polyester blend which helps wick moisture and keep you comfortable. And now you can ditch that disgusting old reflective vest you loathe wearing so much. Best news ever!

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    Pledge $60 or more About $60

    Don't Lose Your Shirt Twice Over

    Why buy just one when you can buy two and save? Plus, you never can have too much Visto. Choose this reward and save on two reflective athletic shirts. Polyester blended fabric wicks moisture and is perfect for any workout, day or night. Now when one's dirty, you've got yourself a backup.

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    Pledge $85 or more About $85

    I Want It All

    Get one of everything at a STEAL with this reward. Backers will receive one reflective sticker, one pair of laces, one pair of leg compression sleeves, one flat brim hat and one athletic shirt. You can't decide which one you want most and you deserve them all anyway. This is the complete package when it comes to being seen, with head-to-toe reflective coverage at a 15% discount. Run hard, play hard, be seen!

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    Pledge $100 or more About $100

    I Want It All and Then Some

    Get one of everything, plus a little extra. Pledge $100 and receive one reflective sticker, one pair of laces, one pair of compression sleeves, one flat brim hat and two athletic shirts. You're a high roller and high rollers deserve to look incredible and be seen. We've got you covered with this reward.

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    In it for the Cookies

    This one's for our most loyal supporters. Pledge $500 or more and we'll send you everything mentioned in "I Want It All and Then Some" plus we will literally bake and ship you a batch of those oatmeal chocolate chip cookies mentioned. We'll also more than likely give you a huge hug should our paths ever cross. Probably two hugs...

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