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$65Delimiter582
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All Or Nothing This Project Will Only Be Funded

THE 01 from VIRTUE Athletic / Functional. Fitness. Footwear.

Functional fitness footwear designed with everything that's necessary...and nothing that isn't. DO MORE WITH LESS.

THE 01 from VIRTUE Athletic / Functional. Fitness. Footwear.

Functional fitness footwear designed with everything that's necessary...and nothing that isn't. DO MORE WITH LESS.

$65Delimiter582
Pledged OfPledged Of Goal
582
Backers
2Hours Time To Go

All Or Nothing This Project Will Only Be Funded

About

Fitness isn’t complicated, and neither is THE 01. Run fast. Lift heavy. Breathe hard. No frills. No fancy machines. Just honest, intense work. That’s what defines functional fitness, and that’s what defines THE 01 - a shoe designed with the sole intent of reflecting the simplicity and efficiency of modern functional fitness and high-intensity training. At VIRTUE our goal is to DO MORE WITH LESS.

A lot of training shoes, while a far cry from the squishy foot pillows of the running world, still have trouble letting go of unnecessary frills and gimmicks that do little to improve function but drive up price and complexity. THE 01 does away with all that’s unnecessary, leaving you with a shoe that’s minimal, functional, and affordable.

So what’s so special about the 01?

THE 01 is anchored by our specially tuned Squat Wedge, part of a dual-density midsole that provides stability and power transfer under weight without sacrificing comfort for gymnastics, bodyweight movements, and walkin' around. Add in a Heat-Formed Heel Cup and you have a shoe that keeps you planted through any movement you throw its way.

We’ve taken everything the training industry has learned when it comes to comfort and foot shape and put it into one package. THE 01 is definitely not a pointy running shoe, but it's no gigantic clown shoe, either. It’s that perfect middle ground for everything from olympic lifts to sprints.

The Ballistic Nylon Upper can take a beating, and the Diamond Plate Rubber Outsole provides durable grip on any surface from platforms, to ropes, and even on the occasional trail run.

All this comes together to create a training shoe that’s incredibly versatile - to help you with all of the constantly varied, high intensity workouts you can come up with.

Functional equals minimal, and minimal equals affordable. A pair of THE 01s at our special campaign prices start at less than half the cost of some of the most popular training shoes out there without sacrificing any of their core functionality. Quite simply, THE 01 does more with less.

 We've officially committed VIRTUE to becoming Climate Neutral Certified. Sustainability has always been a goal of ours, but as a small, upstart brand there's only so much you have access to in terms of things like eco-conscious materials. By partnering with Climate Neutral (climateneutral.org) we will have the tools, small as we are, to measure, reduce, and offset 100% of our carbon emissions. It may only be a first step in the right direction, but it's a big one.

The Morning Chalk Up / "Virtue Athletic - New Shoes, Who Dis?" / @morningchalkup "Engelhardt set out to create a functional training shoe that could  support the demands of a training program like CrossFit – where athletes  might need to run, jump, lift, and climb in the same workout – without  sacrificing performance in any particular area or adding unnecessary design elements to the shoe." https://morningchalkup.com/2019/10/22/virtue-athletic-new-shoes-who-dis/

Joel Te / As Many Reviews As Possible / @asmanyreviewsaspossible ///////////////////// “The 01’s are an ode to our training, it’s everything you need and nothing else…” “These are one of the best training shoes that I have used.” https://www.youtube.com/watch?v=t1uxnXU5XP0 // https://asmanyreviewsaspossible.com/2019/10/21/virtue-athletic-01-review/

John David Glaude / @obese_to_beast ////////////////////////////////////////////////////////////////// “From all the workouts I’ve done with them, they’ve handled everything I’ve thrown at them...” https://www.youtube.com/watch?v=06YI6gfsTw4&t=2s

 Josh King / NPGL athlete - DC Brawlers / @joshking161 //////////////////////////////////////////// "Really like the design and stability of the shoes." "Love [the shoes' lightweight feel] on my feet for dubs, burpees, box jumps, etc."

Revista 21-15-9 / "Virtue Athletic, las nuevas zapatillas hechas por y para la comunidad" / @21quince9 "Ya diseñadas, The 01 se muestran como un calzado sin lujos. En pocas palabras, simple, eficientes y “sin adicionales  innecesarios utilizados por las marcas para aumentar el precio”." https://21quince9.com/virtue-athletic-nuevas-zapatillas/


Most brands won't tell you, but a lot of men's and women's shoes out there are built on the exact same foot form. Same shape, same materials, same shoe...just colors that are designated solely as men's and women's. Well we don't believe in that. All of our shoes are available in unisex sizes and colors. So you do you, and we'll take care of the rest.

No need to specify your size and color just yet. We'll send out surveys after the campaign to gather all of that info.

If you don't see your size on the chart below, please message us. If there is enough demand we may be able to release additional sizes.

Women's   5.5  - 15   /   Men's   4 - 13.5

Backers outside the US: While we are able to ship worldwide, you will be responsible for any import duties, taxes, fees, etc. that may apply. We're doing everything we can to make sure those costs are as low as possible, but as a fledgling brand the only alternative was to not offer international shipping at all. If you need more information, please refer the the FAQ section or shoot us a message.  

VIRTUE and THE 01 are the brain babies of me, Jeff Engelhardt. I've been both a professional designer and an active member of the functional fitness community for over a decade, but for years I felt there was a growing gap between the pared down, efficient nature of functional fitness and the ever-increasing complexity and cost of the footwear being designed for it. After a little doodle, a hookup with a development partner (when VIRTUE officially went from an "I" to a "we"), and about a year of prototypes, VIRTUE and THE 01 are finally ready to see the light of day.

the first thumbnail sketch of what would eventually become THE 01
a whole mess...literally...of early prototypes

We have big plans for the future of our little brand. Kickstarter rules prohibit us from donating any of the campaign proceeds to charity (to weed out scammers, I guess), but part of our future pricing structure includes a 5% charitable give-back on every purchase from virtueathletic.com. Each year we'll choose a cause that promotes and supports the idea that a healthy, active lifestyle should be accessible to anyone.

We also plan to become a bigger and bigger presence within the functional fitness community. So if you can help us get things rolling here at the onset you'll be seeing us at various gyms, events, and gatherings around the around the globe.

Pledging is the first step, but for VIRTUE and THE 01 to succeed we need as much exposure as possible. Please share the campaign with all of your friends, family, and box-mates, follow us on Instagram, and sign up for our mailing list at virtueathletic.com. The more people that find us, the more people will see that together we can DO MORE WITH LESS.

Risks and challenges

Straight from the founder:

I have been designing and developing footwear professionally for over a decade, and I've been active in the functional fitness community for just as long. With the help of a few dedicated friends, athletes, and coaches I sampled and tested prototypes (destroying a few of the early ones in the process) until I was absolutely confident I had built a finished product that lives up to all of my expectations.

I carefully chose a development partner and strategy that allowed us to produce and test our finished product well before launching our campaign. We also worked closely with our factory to create a realistic production and fulfillment calendar based our funding goal.

Unforeseen hurdles always have the potential to cause challenges and delays, but we chose our funding goal carefully. Now successfully funded, we’re confident we can get you your shoes. If any issues arise that threaten the promises made to you, our backers, you will be the first to know.

Finally if there is especially low demand for a particular colorway, we may not be able to offer it and will reach out to our backers to determine their second choice. We also cannot guarantee that we'll be able to honor requests for size exchanges, but we'll do our best with any extra product we have on hand.

Sincerely,
Jeff Engelhardt

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Something else

VIRTUE is committed to becoming Climate Neutral Certified

We've officially committed VIRTUE to becoming Climate Neutral Certified. Sustainability has always been a goal of ours, but as a small, upstart brand there's only so much you have access to in terms of things like eco-conscious materials. By partnering with Climate Neutral (climateneutral.org) we will have the tools, small as we are, to measure, reduce, and offset 100% of our carbon emissions. It may only be a first step in the right direction, but it's a big one.

Questions about this project? Check out the FAQ

Support

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