About this project
I was struggling to find a monofin swim flipper that would hold up to my kids' active play and my heavy use. All the monofins we tried either caused blisters, allowed our feet to slide around too much, or broke after only a few uses. So I set out to make a better one.
I worked closely with engineers and plastics specialists for ten months and developed a monofin that would keep feet secure, be super comfy to wear, and would hold up to active play and exercise.
I haven't met a kid yet who doesn't absolutely love it and want one for their own. Our current monofin is designed to comfortably fit kids ages 6 - 12, but we've heard our older testers loud and clear -- teens and adults want a Sun Tail Monofin, too!
We've already made thousands of our smaller fin, so most of the hard work is already done. Our suppliers and manufacturers are standing by, ready to make the larger version we've designed that will fit people age 13 - 99 and beyond. It'll fit all the way up to a U.S. men's shoe size 12!
With your help, we can bring these designs to market. Our goal is to raise $10,000. The bulk of the engineering for the larger fin is already complete (and I am paying for the rest out of pocket), we just need to finish funding the tooling for the teen/adult sized mold and the initial production run of the larger fin. Hooray!
My partners and I have already put in over $90,000 of our own money to develop and manufacture the smaller fin along with fun accessories like swimmable mermaid tails that can be worn over the fin for even more fun.
NEW REWARD TIERS UNLOCKED!
Now you can add one of our realistic scale tails to your reward! Adjust your current backer reward to one of the new reward totals, or if you're new to Sun Tail Mermaid, choose your reward that includes one of our realistic scale tails. (Final choices may vary due to voting results)
These are gorgeous tails that mimic the look of expensive silicone tails for much, much less.
We even have gender neutral mermaid tails for folks who'd like a more intense tail:
You can still get our discounted line of mermaid tails and tankini swim suits through our store:
Visit Sun Tail Mermaid to order instock mermaid tails and swimming suits.
If I'm able to ship earlier, I'll definitely let everyone know. And then we can celebrate with some virtual confetti and canon balls off the diving board.
It's time to vote on tail designs and monofin colors! Check out our survey here!
Risks and challenges
There are four things that help to reduce the risk for this project:
1) Experience: I've built a handful of businesses from the ground up and have over 12 years experience in developing and successfully bringing products to market that people love.
2) The Team: I have assembled a great team consisting of experts in supply chain and logistics, business and marketing consultants, and suppliers and manufacturers I trust.
3) Personal Investment: We have spent the past several months investing a significant amount of time and our own money prototyping, perfecting, and producing this design.
4) Overall Preparedness: We have created numerous prototypes and conducted many tests to ensure product quality and consistent results. We have also lined up our manufacturing partners and understand their costs and lead times.
There are always risks when starting any new venture, but I've worked very hard to minimize those risks. I am confident that we are prepared for the road, er, ocean cruise, ahead, though sometimes even the best laid plans can blow off course. Should a forecast hit a snag, I’ll let you know why and make it right as quickly as possible.
The more support we can get through Kickstarter, the easier it will be.Learn about accountability on Kickstarter
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