The Perfect Festival Bandana (The Dustier the Better)!
The Perfect Painting Partner (Bomb the Blocks in Style)!
As avid festival goers, we were tired of using lame bandanas that we struggled to breathe through and that didn't actually filter anything--we decided to change what it meant to wear a bandana. After spending 9 months tinkering, our team finally succeeded in engineering the perfect fabric: MicroFlex; a moisture wicking material designed to handle the intense heat and pressure necessary for vibrant prints without sacrificing its breathable, soft and flexible attributes.
We teamed up with local artists who took it to the next level and produced some of the freshest designs we had ever seen. (Unlike other brands, we take care of our artists--they get a % of each bandana #Royaltie$)
We torture tested our bandanas in an air filtration lab to ensure that our bandanas do something more than just look cool, (ie. actually filter out more harmful contaminants than the competition).
We chose recycled fabrics and eco-friendly packaging because we want VELU to have a positive impact on our Earth.
We cannot convey just how difficult it was to get to this stage. Developing velu has been a 7 year long adventure filled with life’s crushing lows and its highest highs (if you are smiling, then we are currently at its highest).
In developing this product we have traveled through three countries, been ripped off and laughed out of factories in all three, extorted in one, forced to start all over from scratch weeks before we were set to launch (the first dozen times) and spent countless hours of our lives perfecting this product. We spent our entire life savings bringing this product to life, and all of it was worth it because each velu is perfect. This may come off as cliché, but there is no other way to say it, we made each velu perfect for you.
We did our best to make sure we caught all of the little things that other brands seem to miss.
We did all this, and so much more than we have room to write, because we truly care about the quality of our product. We designed it to last as long as the memories you will make wearing it.
We don't want you stuck with something you don't love. If you are unhappy with the product for any reason, please send it back within 90 days and we will fully refund your purchase.
Risks and challenges
"Can you handle the potential volume Kickstarter can send your way?"
We launched VELU last year on July 1st and we have been up and running, fulfilling orders on time with 5 star reviews for the past year +. (We're already established as an Ecommerce company). Our order fulfillment center can handle massive volume and the bandanas are already on the way. All that's left is to tell us where to send the products when our inventory arrives from overseas--fully packaged--on August 22nd.
We will begin fulfilling orders on the way into the dusty playa event but you must bring a printout of your Kickstarter order. After the event we will ship out all the remaining orders.
"If you're already funded, and if the bandanas are already on the way, then why use Kickstarter?"
Good Question. Kickstarter is a killer platform to get funding for theoretical products from avenues that are not normally open to new companies, but . . . it is also the perfect platform to get pre-orders and get exposure, which enables us to get the product out there the minute it arrives instead of trying to market it after the prime-time festival market has already passed (after summer)!Learn about accountability on Kickstarter
- (15 days)