Relax. Imagine taking your bike and simply riding. That's it! Velodroom adapts its behaviour to the environment and lets you enjoy the ride.
The light turns on with bike movement and
switches off one minute after the bike has stopped. No hassle with
Stopping unexpectedly? Built in accelerometer analyses the motion of the
bicycle and shines a bright stop light while braking. Just like
tail-lights on cars do.
Being adaptive is a good thing. A light sensor adjusts the brightness according to your surroundings. It makes you always visible and saves the battery.
Plug Velodroom to your phone charger or a USB-port on a computer and it will recharge. No need to get replacement batteries. Velodroom stores four times more energy than a pair of AAA-batteries ever so common in bicycle lights.
Velodroom lights are super-easy to attach and remove. The light stays off when removed from the bike, so there is no need to worry about batteries running flat.
Our team has put a lot of effort in finding the best components for Velodroom bicycle lights. Throughout the work process, when many conventional practices do not ensure the best outcome, we are pushed to seek the novel and unmatched. From philosophy to technology, this enables us to deliver probably the best bicycle light in the world.
It is hard to find a bicycle light meeting British, German and Danish high standards. Velodroom’s rear light optics are designed for visibility from more than 300m from all directions as required by Danish law. We have found a balance of maximum illumination with minimum blinding of others. Fabulous.
Lights you have seen on the pictures and video here are prototypes. We are ready to take the next step and manufacture the lights. We offer you a chance to be among the first who get the Velodroom lights, currently there are three different models.
The friendly Frostbite White Velodroom light steps in silently like a white cat on her paws, yet makes you noticed.
The silky-smooth Slate Black Velodroom comes out of the midnight to stun you! It elegantly complements your bicycle.
And finally the exclusive and limited BMX edition of Velodroom. Solid aluminum body and stainless steel strap roar on the ramp. While creating this light, we were inspired by Dustin Grice who tested the early Velodroom prototype on backstage of SimpleSession BMX competition.
BEYOND THE LIGHTS
While creating the Velodroom light, we used splendid and unique Viks as the test vehicle. Viks is a true steel-commuter designed by young Estonian designer Indrek Narusk and handmade. We love this bike. Do you?
WHO IS WRITING ABOUT VELODROOM?
Velodroom bike light - first look -- Bikeradar on 28th of June 2013
Is This the Most Genius Bike Invention Ever? -- Brit.co on 25th of June 2013
Velodroom Does What Every Bike Light Should – Responds To Your Ride And Turns On And Off Automatically -- Techcrunch on 19th of June 2013
Bike light knows when you're riding, when you're braking, and how dark it is outside -- Gizmag on 15th of June 2013
Velodroom team has interdisciplinary background. We love to ride bikes. When we are not riding bikes we often think about bikes. We plan to reinvent everything except the wheel.
Sven Sellik from RedFish focuses on user oriented product design. His portfolio includes work for Renard Motorcycles, Balteco, Aquator and Skärgårdstunnan products.
Andri Laidre from Flydog gets the team on the ground and leads the product development process. He is known for being the brains behind Flydog Marine environmental monitoring systems.
Mihkel Heidelberg, Taavi Hein, Ivar Oja and Indrek Rebane from Hedgehog bring electronic devices to the market. Portfolio includes work from Shaka wind meter for iPhone to things-we-do-not-talk-about for NATO CCDCOE.
Ilmar Kurvits from Rakett is behind the Velodroom branding and marketing strategies. Limits are just minor obstacles for him. His creativity can not be stopped by legal means.
Risks and challenges
1. We have brought products to the market before. So we do know there can be unexpected hold-ups with component logistics affecting the manufacturing plans. It can take up to eight weeks to manufacture injection moulds. If there are any delays or if we need to remake any parts of the mould this will delay the production.
2. On 23rd of March 2011 seven cyclists from Estonia were kidnapped near Syrian border in Lebanon while being on the cycling trip. They were released after 114 days of captivity. One of the cyclists was at the time working on a project together with a Velodroom team member. That seriously affected the project. We are doing our best to avoid this happening to any of Velodroom team members and will not travel to potentially unsafe regions on bicycle before the lights are shipped.
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