The VEGTOONS animated series is an entertaining, educational initiative designed specifically with omnivores in mind. In a light-hearted, sympathetic way, the show will help to raise awareness for living more compassionately and consciously. The intent is to open the door to a deeper conversation in our society, one that is respectful in articulating the values of vegetarianism, but also fruitful in broadening people's imagination for what is possible.
The VEGTOONS animated series centers around the lunchtime conversation of three protagonist friends: Hugh Manatee, Harang-Utan, and Rufus Peeve, Jr. III; an unassuming manatee, world-weary orangutan, and pampered apologist pup, respectively. The principal environment for the series is a restaurant milieu called The Meet Market. It offers strictly vegetarian dining, whereas across the street is an all-you-can-eat meat buffet, the Meaty Ogre.
The show explores a variety of issues, concerns and assumptions surrounding the vegetarian lifestyle -- ranging from the foods that vegetarians eat, to health and ethics, to relationships with family and loved ones. Each episode has a specific theme and therefore can be enjoyed on its own; however, the larger trajectory of the story unfolds over the entire series.
VEGTOONS is being designed and animated by Cartoon Saloon, whose brilliant film, The Secret of Kells, was nominated for Best Animated Feature in the 2010 Academy Awards®. The studio also produced the award-winning TV series Skunk Fu! which was broadcast in over 120 countries via the BBC, Cartoon Network, Canal J, France 5, Super RTL Disney and ABC Australia.
The following teaser clip -- from the first episode, "Bean There, Done That" -- offers a glimpse into the show's style, main characters and gentle humor.
The luminous singer-songwriter Nellie McKay has provided her music for the show, an original cover of "The Dog Song."
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