The Not-a-Cat Cat is the world’s first cat that’s not-a-cat. Pretty simple really. Is it a cat? Yeah, of course it is. It’s just not-a-cat.
No? Okay, let’s start at the beginning. A cat is a cat. The Not-a-Cat Cat is a cat that isn’t. Some of its famous attributes include: luxurious long fur, cuddletude, sticktutiveness, synergy, moxie, and an extra ear. Are you a Not-a-Cat Cat person yet?
Still a little hazy on what the Not-a-Cat Cat is? Take a second and picture not a cat. Maybe you’ve got a tractor in mind. A tractor is not a cat. Now picture a cat. Combine those two ideas. Now you’ve got it!
The Not-a-Cat Cat isn't just a departure from the world of definable stuffed animals, it's also a state of mind.
Creating the perfect cat that also isn’t a cat has taken significant time and effort. Several sketches and prototypes were created to assure that the finished product will be both a cat and not-a-cat.
Whiskers, eyes, a tongue, ears, and other cat-like features were added and subtracted throughout the development process. When a given feature turned the Not-a-Cat Cat into a cat, it was immediately removed to make it not. Then a feature would be added to make sure it was still a cat.
Once we found the perfect combination of features to make it a cat, we made sure not to feed it or pet it because it’s not a cat.
The Not-a-Cat Cat is stuffed with foam beads instead of traditional poly-fill stuffing for a truly ambiguous shape. The "stuffed" also features luxuriously long fur that leaves you questioning its mortal existence.
We have been working with a manufacturer here in the United States to make our first run of Not-a-Cat Cats. We expect delivery of the first not-a-litter litter by July. You can be the first in line for this exclusive release by becoming a backer for just $30.
We are an online retailer based out of St. Louis, Missouri. Since 2007, we have been selling the most curiously awesome products on the planet. However, until now those products were created by other awesome companies. The Not-a-Cat Cat will be the first original toy created and sold exclusively by Vat19.
The videos we create on YouTube have been viewed nearly a billion times by the greatest fans in the world. How do we know we have the greatest fans? Check out this wall of awesome fan art:
Q: I don’t get it. Is this thing a cat?
A: Yes, it isn’t. The only reason people mistake the Not-a-Cat Cat for being a cat is the fact that it’s a cat.
Q: Will the Not-a-Cat Cat sit in my lap?
A: It can’t sit because it’s not a cat. The Not-a-Cat Cat will exist in your lap if you sit down and put it there.
Q: How many lives does that cat have?
A: It's not a cat, so it has nein.
While Vat19 has been around since 2007 and has an incredible online fan base, we are still a very small online retail company. We operate a small warehouse and video studio in St. Louis, Missouri that employs less than 20 people.
All of our current products on the Vat19.com website come from 3rd party manufacturers. Buying a product that exists is much easier and less expensive than designing and manufacturing one.
The Not-a-Cat Cat is the first product that we will be designing and manufacturing ourselves which is a very costly process. Funding this project on Kickstarter will not only make the manufacturing possible, it will also allow us to get the Not-a-Cat Cat into the hands of our customers that truly love the world's first "stuffed".
Risks and challenges
Since the manufacturer is lined up and ready to go for the first run, you don’t have too much to worry about in terms of the Not-a-Cat Cat being brought to life. If you get in early, you will have a Not-a-Cat Cat by June. If the first run is all gone, we will make sure to get your Not-a-Cat Cat by October.
Vat19 is an online retailer that has a fully operational warehouse for shipping items quickly and efficiently.Learn about accountability on Kickstarter
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