A Different Standard of Timepieces by Variant Watch Co. (Canceled) project video thumbnail
Replay with sound
Play with
sound
$12,788 pledged of $40,000 goal
backers
By Variant Watch Co.
$12,788 pledged of $40,000 goal
backers

About this project

A DIFFERENT STANDARD

 

 *Note - All photos in this project are of the pre-production prototypes of the VA-01. Refer to the notes at the bottom of the project for details on items that will be updated for the production version.

Introduction

Unisex style
Unisex style

We believe that there is no reason to settle for subpar products that are either overpriced, or lazily re-branded designs that lack any sense of originality. We want to put the people first. This means, creating original, high-quality timepieces that are designed with style and functionality at a fair and honest price.

We realize that you can mix some of these categories together as well (i.e. low quality, rebranded designs, or expensive clone watches) but you get the idea.
We realize that you can mix some of these categories together as well (i.e. low quality, rebranded designs, or expensive clone watches) but you get the idea.

Our Story- "We Just Like Watches"

Our brand doesn’t use any combination of two anglo sounding names, European names, or random exotic latin words. I’m sure a few brands definitely come to mind. 

We don’t have any fancy lineage stories, meaning, we aren’t related to anyone who has had a history of making their own time pieces. Sorry, Grandpa did not make watches. There will be no B.S. about being inspired by places we’ve lived or traveled. So being as we’re from the nation's capitol of Washington D.C, you won’t be hearing anything like how our collections were inspired by the the columns of the “Lincoln Memorial” or the roof of “The Capitol Building”. 

D.C. Vibes- The Lincoln Memorial and the U.S. Capitol Building
D.C. Vibes- The Lincoln Memorial and the U.S. Capitol Building

Lastly, we don’t have vast aspirations of shattering the luxury watch industry. We just like watches, and want to make quality timepieces of our own. So,that leads us to who we are. We are Variant Watch Co., Variant by definition means “different from the standard.” And as young entrepreneurs and watch enthusiasts, our company was formed as a means to break away from the standard seen in the industry where fast fashion equals stylishly disposable products. Basically, we wanted to take all the qualities of a premium watch, and make it affordable.

Design

Our original timepieces draw inspiration from watches we love and would want to wear. We wanted to create a modern watch with a timeless design that is uncluttered, yet visually interesting. Something that was clean, but that would stand out in a sea of minimalism. If you look at the design of our dials, we wanted something that would catch your attention. Looking closer, you'll discover the little intricacies with every detail. 

We believe that form should fit function, so all aspects of our design serve a purpose. After much back and forth, revision after revision, we were finally satisfied with our designs and that’s when the real journey to crafting our perfect watch began. 

Our First Model: VA-01 

 

*Note- Date dial of the all black VA-01 was photoshopped to show what the production model would look like (see changes at bottom of campaign)

Features / Specifications

The Movement

Starting from the interior, we wanted to ensure that the movement, which is the heart of the watch, was dependable and of the highest quality. UNLIKE many companies that use lower end movements with plastic components to save on costs, we went with a movement made by Ronda, a Swiss company which has a long track record of creating precise, reliable movements. The Swiss made Ronda slimtech caliber 1009 is a 10 jeweled, gold plated and completely metal movement, meaning it is resilient and fully repairable should anything happen to it. 

Swiss Made Ronda Slimtech Cal. 1009
Swiss Made Ronda Slimtech Cal. 1009

Why Quartz?

Well we definitely love our hand wound and automatic movements, but there is something about the ease and efficiency of a good quartz watch. You set it, forget it, pick it up, and it's good to go. Quartz movements epitomize the function of watches in that they were originally meant for keeping accurate time. Like a well oiled machine, the Ronda Slimtech Cal. 1009 provides extremely accurate time keeping with -10/+20 secs in variation a month, compared to some automatics that vary -10/+20 secs a day.  The Ronda Cal.1009 requires virtually no maintenance other than a replacement battery every few years (25-40 months). Batteries (model no. 341 and 315) are widely available and inexpensive. Not planning to use your time piece for a while? Just pull the stem, as it cuts the battery consumption by about 70%.

Crystal

Flat Sapphire AR Coated Crystal (take a closer look at the finer details of the dial)
Flat Sapphire AR Coated Crystal (take a closer look at the finer details of the dial)

Our timepieces are equipped with a flat sapphire crystal with a triple layered anti-reflection coating on the underside, which is highly scratch resistant and allows for optimal visibility of the dial (unless you are scratching it with a diamond, that crystal is going to look great for a long time!). Whereas most commonly, others will use uncoated, plain mineral crystal, which is essentially glass to cut costs. 

Dial

Low light / no light, no problem! (See production changes at bottom of page)
Low light / no light, no problem! (See production changes at bottom of page)

Hand applied polished hour markers help give our dial a more premium feel. The sword hands and varying hour markers were chosen for ease of legibility. Our unique radial CD cut pattern on the outer rim makes for a more interesting visual upon closer inspection. We love the look of the small seconds sub dial, so we knew we had to incorporate this into our first design. Keeping the seconds separate allows you to distinguish it much faster and timing things can be done with relative ease. The contrasting sub dial from the main dial offers a pop of color that really draws the eye in and gives our timepieces a distinctive appeal. C1 (blue) lume is applied on the hands and solid pips on the reflector ring allowing for night / low light functionality!

Case

Brushed and Polished finishes
Brushed and Polished finishes

For the case, we utilized premium surgical grade 316L stainless steel for its strength and corrosion resistance. Aside from the steel, the cases are plated in Gold, Rose Gold, or Matte Black (PVD coated). The mixture of brushed and polished surfaces allow for the premium look and feel of our timepieces.  At a 40 mm diameter (48 mm lug to lug), and 7.5 mm thickness, it is the perfect unisex watch!

Thin, yet feels very substantial
Thin, yet feels very substantial

Water Resistance

A screwed down caseback allows for increased water resistance (the leather straps are not water resistant)
A screwed down caseback allows for increased water resistance (the leather straps are not water resistant)

As for water resistance, most companies making dress watches don’t care if it is water resistant or not, as it saves them money. That, or they don't think it's an important feature for the style. We believe it's better to have it than not. All of our timepieces are rated at 10 ATM water resistance, meaning you can go for a swim or even scuba dive in a depth of up to 100 meters or 328 feet without the worry of your watch breaking. Accidentally falling into the pool...or another large body of water? No problem! 

Straps

Leather and Steel mesh straps
Leather and Steel mesh straps

Lastly, we believe in the versatility of a timepiece. The look of a watch can be completely changed depending on the strap used. That is why our timepieces come with BOTH a genuine calf leather strap as well as a Milanese stainless steel mesh strap (water/corrosion resistant) with quick release pins so you can easily switch them out in a snap. That essentially gives you two watches for the price of one. (Much wow, much value!)

In addition, each strap is easily adjustable and will fit almost any wrist size. We wanted to ensure that our watches could be worn by both men and women! 

Quick release pins
Quick release pins

 

Milanese stainless steel mesh straps
Milanese stainless steel mesh straps

 

Change your strap in a snap!
Change your strap in a snap!

Rewards 

 Our Business Model   

Literally from us to you (well after we get them from our manufacturers)
Literally from us to you (well after we get them from our manufacturers)

Cutting out the middlemen to save you money! Heard that before? I'm sure you have, but hey, that's the idea! We are trying to offer you the best price without overly marking up a product more than it actually costs us to make it. That's our promise from above remember? We're about you guys! We want to be an honest company that isn't a one trick pony. We want to be a long lasting brand that people trust and want to continue buying products from.

Spec Summary

Case: Brushed and Polished Surgical Grade Stainless Steel Plated in Steel, Gold, Rose Gold, Black (PVD Matte) / 40 mm (48 mm lug to lug) / 20 mm Lugs / 5 mm Crown / 7.5 mm Thick

Water Resistant: 100 M / 328 Feet / 10 ATM  

Crystal: Flat Anti-reflective Coated Sapphire Crystal.  

Dial: Applied Indices in either Steel, Gold, Rose Gold, or Black. VARIANT Logo is Embossed Up From the Back and Plated in either Steel, Gold, Rose Gold, or Black color. Unique Thick CD Cut Pattern on Outer Rim. Radial Sunburst (Blue / White), Polished (Black) Dials. C1 (Blue) Lume Applied on Hands and Pips on Reflector Ring. Date Window and Small Seconds Subdial.

Movement: Swiss Made Ronda 1009 Slimtech Quartz Movement, 10 Jewel Repairable Movement.  

Battery Life: Renata Swiss Batteries, 25-40 Month Battery Life. 

Strap: Genuine Calf Leather / Stainless Steel Milanese Mesh / Easy Release Pins  

Warranty: 2 years 

Uncompromising in quality, our standards are anything but standard.    

Blue / Rose Gold
Blue / Rose Gold

We Need Your Support

To keep the price affordable given the materials and level of craftsmanship we are using, we have a minimum number of watches that we need to order, and that's where you come in. By backing our project, you will help us pay for the first production run, and in exchange you will receive a beautiful watch with an impressive spec sheet at a highly discounted price!

Black / Silver
Black / Silver

With our suppliers ready to go, we need your help to place our first purchase order. Your support will go towards helping us bring our dream into reality. Thanks again, and don’t forget to share our campaign with your friends and family!

We can't do this alone!
We can't do this alone!

Our reach only goes so far beyond our networks. Please share our project on Facebook/ Instagram/ any other form of social media, send a few quick emails to friends and family, or you know, just tell somebody about us. It can go a long way to help ensure the success of this campaign!

Stainless Steel Milanese Mesh
Stainless Steel Milanese Mesh

 Timeline

After over a year of designing, prototyping, revisions, and preparation for this campaign, we are finally at this stage. The plan from here on out will be as follows:

June: Kickstarter goes live!

July: Campaign ends at the end of the month and funds go to manufacturer to begin production

August: Funds clear and production starts at the beginning of the month

Oct-Nov: End of October (Finished timepieces will go through multiple quality checks). By early November we should be able to start shipping out your new Variant timepiece!

November: We look forward to seeing our timepieces on your wrists!

Black / Black
Black / Black
 

Production Changes  

As noted in the project above, this will be where the changes for the production version will be shown. 

As of now, the only changes to the initial prototypes will be:

1. The date dial on the all black model will be changed from white to the reverse (black with white numbering).

2. The addition of lume pips around the hour indicators on the reflector ring, allowing for increased night/low light functionality (on all models).

Reversed date dial
Reversed date dial

 

Lume pips around reflector ring
Lume pips around reflector ring

Shipping

We will ship VARIANT WATCHES worldwide, with the exception of Argentina, Belarus, Cuba, Iran, Iraq, Lebanon, Libya, Myanmar/Burma, North Korea, Russia, Somalia, Sudan, Syria and Yemen. Please note that you may be responsible for duties, fees and taxes applicable in your region.

Free shipping in the US

International shipping costs: $10

Duty/VAT charges: If you live outside of the US, you will be responsible for any applicable duty/VAT charges. Customs: Some countries are known for being very slow with customs, and you probably know if you live in one. We're sorry that we can't put a magic stamp on our packages to help them get through faster.

ESTIMATED DELIVERY

We will start fulfilling orders from the end of October to early November 2017. While we do not expect this deadline to change, it is possible the estimated shipment month may be updated. We will do everything in our power to get these timepieces on your wrists as soon as possible, but not at the expense of quality. If at any time you would like an update, please either check the "Updates" section of our Kickstarter Campaign, or feel free to email us at hello@variantwatches.co

 FOR MORE PICTURES ON THE WRIST OR IN THE WILD...

Click to see more!
Click to see more!

 

For more news and updates!
For more news and updates!

 

 About Us

Danny Le (Left) and Eric Tung (Right)- Founders
Danny Le (Left) and Eric Tung (Right)- Founders

Yup, we're best friends that share a love of watches! Another thing I'm sure you've heard before, but it's the truth. We founded VARIANT as a means to create our ideal watches, make them accessible to the masses, and hopefully our passion gets other people interested in learning about and getting hooked in the wonderful world of watches. For those who have never owned a watch, we would love VARIANT WATCHES to become your gateway drug to horology. To those already well versed, well, we would love the chance to become another quality addition to your collection. 

 

Risks and challenges

Every project has risks. We're no different. We've gone to great lengths to make sure that everything is in place and that the final production runs smoothly. This is why it has also taken us longer to get to this point - we wanted to make sure that everything was just right. However, in manufacturing, there's always a risk that suppliers do not fulfill orders on time. We're working with a manufacturer that is very professional and organized. We are working closely with them to make sure production goes smoothly. In any case, we will do what we can to deliver before the expected delivery dates!

We won't be offering stretch goals because this could potentially add delays. There may be minor improvements made to the watch leading up to the production, all of which will be communicated to you here. We wouldn't send out a watch that we ourselves would not be happy to wear.

We'll update you frequently about our progress, and if there are any blips along the way, we'll let you know!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Team Variant Support Squad

    A virtual high five/ dap from us! If you really like what we're doing but can't afford a watch at the moment, we totally understand! If you'd like to donate any amount of money, we'd appreciate anything as every little bit counts! If that's not an option, please spread the word about our campaign (if you donated, please do both!) and tell any and all people you think would be interested, it would mean the world to us!

    You'll also be kept in the loop about our journey and any future announcements! THANK YOU!!

    Less
    Estimated delivery
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $149 or more About $149

    Early Bird

    *LIMITED TO THE FIRST 100 BACKERS*

    You're getting a Variant Timepiece at the lowest price available as a thank you for being one of our earliest supporters!

    - 1 VA-01 Timepiece (You'll choose the model/color after the campaign is completed)
    - 1 Genuine Calf Leather Strap
    - 1 Stainless Steel Milanese Mesh strap

    *Color of straps are predetermined depending on color of watch chosen*

    You'll save $100 off future retail ($249)
    *Free Shipping within the US, Add $10 all others*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 68 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $165 or more About $165

    Kickstarter Special

    Special Kickstarter pricing

    - 1 VA-01 Timepiece (You'll choose the model/color later)
    - 1 Genuine Calf Leather Strap
    - 1 Stainless Steel Milanese Mesh strap

    *Color of straps are predetermined depending on color of watch chosen*

    You'll save $84 off future retail ($249)
    *Free Shipping within the US, Add $10 all others*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $320 or more About $320

    Kickstarter Double Pack

    Special Kickstarter pricing

    What's better than one Variant watch? TWO of course!

    - 2 VA-01 Timepieces (You'll choose the model/colors later)
    - 2 Genuine Calf Leather Straps
    - 2 Stainless Steel Milanese Mesh straps

    *Color of straps are predetermined depending on color of watch chosen*

    You'll save $178 off future retail ($498)

    *Free Shipping within the US, Add $10 all others*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $465 or more About $465

    Kickstarter Triple Pack

    Special Kickstarter pricing

    Whoa! You really like us! Which works out because the more you buy, the more you save!

    - 3 VA-01 Timepieces (You'll choose the model/colors later)
    - 3 Genuine Calf Leather Straps
    - 3 Stainless Steel Milanese Mesh straps

    *Color of straps are predetermined depending on color of watch chosen*

    You'll save $282 off future retail ($747)

    *Free Shipping within the US, Add $10 all others*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $600 or more About $600

    Kickstarter Collectors Pack

    Special Kickstarter pricing

    Okay, now you may be getting a little greedy! Haha but we're not complaining! We love that you love our timepieces! Whether they are all for yourself, or if you're sharing, we want to show you love as well by offering them each at the lowest price available (besides the early bird)!

    - 4 VA-01 Timepieces (You'll choose the model/colors later)
    - 4 Genuine Calf Leather Straps
    - 4 Stainless Steel Milanese Mesh straps

    *Color of straps are predetermined depending on color of watch chosen*

    You'll save $396 off future retail ($996)

    *Free Shipping within the US, Add $10 all others*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (40 days)