About The Fast and the Fabulous
The Fast and the Fabulous is a motorsports blog dedicated to NASCAR, written by me, Valli Hilaire. As a hard-card media credential carrying member of the NASCAR media corps, I provide a female fan’s perspective of racing. Since 2006, I have offered my opinions on the latest headlines and shared my race weekend experiences. It’s a reality show in blog format illustrated with photos, news, reviews and interviews.
Once this project is successfully funded, I will go on the road covering NASCAR races from June through the end of the season in November for the blog, WHILE also conducting on-camera interviews with NASCAR drivers, wives & girlfriends, pit crew members, media and fans that will be used to create a six (6) episode web series.
The end result will be a blog full of written content and photos, documenting my time at the track during race weekends and my time producing the web series, PLUS the web series itself which will be available to view by February 2015.
What will the webseries shows be about/like?
I want to bring The Fast and the Fabulous to life in a visual format. I’m super curious about the people who make NASCAR what it is and I love taking a peek behind the scenes. I’ve discovered over the years that’s what my audience cares about, too. Every sport has it’s own ecosystem -- from the athletes to their families to the media and the fans -- and NASCAR is no different. I want to tell & share stories because I think you can learn so much from another’s person’s experiences. Ultimately, the goal is to talk to NASCAR drivers outside of the raceshop and away from the track and just talk about random topics and discover another side of them.
Imagine an interview with a popular driver while we play Skeeball at an arcade. Or an interview with a group of NASCAR wives & girlfriends while we drink wine & paint. Or grabbing coffee with a well-known member of the national media corps while we talk about how social media has affected the way they report news.
Female sports fans, FTW!
Another big reason that I’m doing this project is to show the value of the female sports fan. 90% of my audience are women and about 48% of all NASCAR fans are women. There aren’t a lot of people that are marketing to women as sports fans. I’ve discovered through my blog that women love sports just as much as men, but it’s in a slightly different way. Yes, we care about winning and talent and athleticism BUT we also care about the personalities and the stories behind the person just as much.
So when we make this project happen we’re telling the world that women care about sports in a real way and it’s worth a marketer/advertiser & sports network’s time to cater to female sports fans with content that matters to them.
- June 2014 - November 2014: Film interviews, attend races and write blog!
- December 2014 - January 2015: Post-production on web series episodes
- February 2015: Launch web series online!
All of the money will go towards travel & living expenses, professional production & post production (editing) costs, website enhancements for the new web series content, kickstarter fees and reward fulfillment costs.
We have some awesome rewards in exchange for your pledges! Of course, at the core of it is access to the web series itself. You’ll have access to view all of the episodes before the general public (people that didn’t contribute to the Kickstarter project) plus a ‘Fabulous’ tote bag! I’m not going to lie, I’m really excited about the tote bags. :)
Another exciting reward will be the 'Fabulous' Parties to be held at (to be determined) locations during select race weekends. There will be drinks, appetizers and cupcakes! It’s a chance to meet me, ask questions, and meet other racing fans in a fun, casual atmosphere. You’ll also have the chance to be a part of the web series and be interviewed about about why you love NASCAR.
It's all or nothing!
When you make a pledge: if the project is successfully funded, your card will be charged when the project reaches its funding deadline, which is May 4th. If the project does not reach its funding goal, your card is never charged.