Our robust, all-natural deodorant eliminates underarm odor while absorbing excess moisture and soothing sensitive skin. Its reliable performance, healthy ingredients, silky-smooth texture and refreshing aroma will keep you fresh all day long.
Here’s a study showing how our new all-natural deodorant compares to the top-10 selling deodorants for men and women from a leading online retailer. The study looks at the total # of ingredients in each product, how many of these ingredients are natural vs. synthetic, and which of the synthetic ingredients have known or suspected health issues.
What’s the difference between an antiperspirant and a deodorant?
Conventional antiperspirants contain synthetic aluminum which interacts with electrolytes in sweat to form a gel-like plug in the duct of the sweat gland, preventing you from perspiring. This actually interferes with your body’s natural cooling process and only increases perspiration elsewhere (your back, forehead, palms, etc). Some studies also link continuous exposure to aluminum from antiperspirant to Alzheimer's disease and certain cancers. Deodorant, on the other hand, is designed to eliminate odor without interfering with your body’s natural cooling process. (The key is to choose an all-natural/toxin-free deodorant that really works - that’s where our new deodorant comes in!)
In the US, men and women use about 10 personal care products a day - things like body wash, shampoo, face lotion, deodorant, fragrance, sunscreen, etc.
On average, each of these products contain 10-15 different synthetic chemicals, exposing us a wide array synthetic chemicals every day, even before we’ve left the house.
While some of these chemicals are proven to be safe, many are known or suspected toxins and the vast majority (80%) have not been adequately tested for safe use on humans.
Research now shows that these toxins can penetrate the skin (or are otherwise ingested), potentially causing serious health issues over time (cancer, reproductive issues, neurological issues, etc).
How can this be? Turns out the US personal care industry is completely unregulated. Companies have free rein to choose from over 10,000 synthetic chemicals to formulate cheap - and often unhealthy - products.
In fact in the US there’s been no new regulation governing the use of chemicals for personal care since 1938! While the FDA has only banned 11 ingredients since then, the more cautious European Union has banned over 1,300.
But there’s hope! With recent advances in ‘green chemistry’, today it’s possible to formulate all-natural products that perform as well as - or even better than - conventional products.
So why risk your health? To us it’s an easy and important decision.
Source: EWG, The Story of Cosmetics
We created Ursa Major to provide a healthy and highly-effective skin care solution that’s also a real pleasure to use – a robust, natural alternative to the bland, toxin-laden products that pervade today’s marketplace.
Our advanced formulations artfully blend nature’s most effective ingredients to provide exceptional performance and a truly sublime experience - that’s why we call them ‘super natural.’
The result is clear, comfortable skin – and hopefully a little kick in your step – so you can get out there and make the most of every day, or Live Major.
“You have a customer for life!” – Erick O.
"Seriously amazing." – Rachael R.
"They are absolutely fantastic products and I commend you for creating something so wonderful." – Christopher P.
"This is the BEST face wash I have ever tried. Thank you for doing things the way they should be done." – Amy P.
"Thank you for making a non-toxic skin care line that actually works! – Barbara S.
“The products are great, the brand values are important... Rest assured that I will spread the word about URSA MAJOR." – Jeffrey N.
"Finding Ursa Major has been such a blessing – I finally have a 'brand' that I use." – Chris J.
Video Credits: Produced by The Main Idea & Zoe Furlong; Music by Nicolai Heidlas "Happy Chances"
Risks and challenges
There are three things that help to reduce the risk for this project:
Ursa Major was founded in 2010 and we have extensive experience making high-quality natural skin care products for men and women. We have a great team in place and run an efficient operation. We are very confident that we can deliver an amazing product to you on-time and within the anticipated budget.
We have spent the past two years investing a significant amount of time and money creating the most effective all-natural deodorant possible. When we set out to formulate a new product we don't stop until we're completely satisfied.
3.) Overall Preparedness
We have finalized our formulation, tested it for quality control and stability, lined up our manufacturing partner and designed v1 of our packaging to help remove as much risk as possible for our backers. We feel good about the timeline and have built-in buffer for any potential setbacks that may arise. This is a product we are confident we will deliver on.
- (30 days)