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UrbanUndercover™ Underwear: Discreetly carry a spare pair.'s video poster
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CUTE, COMFORTABLE, CONVERTIBLE UNDERWEAR that roll into a patented pocket for women on the go. Read more

St. Paul, MN Apparel
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Funded!

This project was successfully funded on June 1, 2014.

CUTE, COMFORTABLE, CONVERTIBLE UNDERWEAR that roll into a patented pocket for women on the go.

St. Paul, MN Apparel
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About this project

The only underwear with a pocket that allows you to carry a #sparepair wherever you go without fear of an embarrassing, unplanned reveal. Who wants to risk having their foundations fly out with your wallet, or escaping your gym bag unexpectedly? We’ve solved that little problem. You can take us anywhere with you, worry-free. 

What do we mean by convertible? Take a look:

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As if all of this wasn’t enough of a reason to get behind UrbanUndercover™ - or get them on your behind - when worn, the pouch becomes a pocket perfect for stashing your secrets, from cash and ID, to tampons and heating pads, to lipgloss and perfume. We’re sure you’ve noticed women’s clothing isn’t really designed for us to carry much, but now you can stash your keys, your iPod, and even your insulin pump; no one will know unless you tell them. Which we hope you will because, let’s face it - this underwear is really cool.

Business has been great, but we really need your help to take things to the next level. It’s a good problem to have, but we’ve maxed the capacity of our local seamstresses and can’t keep up with demand; we really need to set up production in New York. In order to do that, minimum order requirements for fabrics and production must be met. Manufacturing our products in the United States is very important to us; we believe in creating opportunity, maintaining the highest standard of quality and keeping the spirit of American entrepreneurship alive and well. And this is why we need you. Our patent, designs, materials and production plan are all ready to go. 

We’re ready to grow expand (we have big dreams of adding additional colors and also a line for athletes and fuller figured women), but we can only do that with the help of the Kickstarter community. Will you help us reach our goal by investing in one of our great rewards? As with all Kickstarter projects, we either make it or we get nothing. We believe in these little bundles of undies, and we think you will too. Not only will you be ready for anything, you'll look good, you'll feel good and you’ll be making a big difference in the world of small business.

UrbanUndercover™, like most great inventions, was born of need. After searching high and low - aka mall and trendy boutique - for underwear that didn’t bunch, pinch, ride up, create unwanted lines, or look like it belonged to Grandma, it became apparent the best option was just to do it ourselves. 


We wanted our underwear to fit all kinds of women, so using a size-12 fit model, (our founder, Sairey) we designed three beautiful, comfortable styles using the finest fabrics and laces we could find. But we didn’t stop there. Because we equate changing your underwear with brushing your teeth - you just have to do it to really feel fresh and confident - we knew we needed to find a way to make our underwear purse-, gym bag-, suitcase- (and even pocket-) friendly. Prototypes later, our amazing little pouch was ready to patent. And to share with women everywhere.

Think of the rewards as pre-purchashing product. Or in the case of the $5, supporting our mission (thank you!). The $20 and higher rewards include one, or a combination of, any of our three underwear styles: the thong, the hipster and the boyshort. After campaign completion, you will be sent a link to input information such as size (S/M/L) and color (Black or Off White/Black Trim).

In addition, the $15 reward features a patent pending product from our sister brand, the TowelTopper®. These decorative bands are designed to hold up any towel you wrap around your body anywhere you go (think gym, dorm, hotel room, spa, etc.) Please check out the site at www.mytoweltopper.com.

At the $150 reward we introduce our Chemise. This top drapes beautifully over curves of all shapes and sizes. It's "barely there" back is stunning. Lounge about the house or pair it with your favorite jeans and hit the town. This is a staple must-have.

And finally, we are offering one $3000 purchase option where YOU get to be the designer. Yup, you. You work with Sairey on color and detail and you even get your name in the underwear. Uh-huh, your name on the bum of a limited number of lucky gals. Pretty cool, we think.

Thank You for taking a peek at our underwear. No matter what your contribution level, all the rewards come with our wholehearted gratitude. Truly, we couldn't do this without you, so T H A N K Y O U.

                  
 
             
    

Risks and challenges

As with all production, there are always risks and challenges. These include delays in fabric and lace manufacturing and dyeing, cut and sew production and even delivery. We have done our best in planning and setting up our pipelines to help eliminate any snags. All of our vendors are fully aware of all we are doing and are so incredibly supportive.

We believe our fans are part of our team, and therefore you will be kept up to date — not only as the Kickstarter progresses, but even after and beyond. Complete transparency is important to us, so you can follow all the behind-the-scenes fun (and sometimes stressful) processes of starting and running a small business.

That being said we are so grateful to you for taking a chance on us. We can't thank you enough.

Learn about accountability on Kickstarter

FAQ

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Rewards

  • You selected
    Pledge $1 or more

    7 backers

    Every dollar helps! Thank you for believing in us, supporting small business and American dreams. You rock.

    Estimated delivery:
  • You selected
    Pledge $5 or more

    9 backers

    Again, every dollar helps, and for your pledge of at least $5, we’ll give you a virtual high five by
    way of our Facebook page and Twitter feed.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $15 or more

    7 backers

    For showing your support of our mission, in addition to a virtual high five we’ll send you our patent pending Towel Topper. Go ahead; dry your hair, run to the laundry room. All your
    assets will stay undercover. (See "Our Rewards" for more info or MyTowelTopper.com.)
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $20 or more

    50 backers All gone!

    LIMITED: As one of the first 50 to support UrbanUndercover at this level, choose
    ANY PAIR of UrbanUndercover underwear delivered with our sincerest thanks.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $20 or more

    71 backers

    Thong lovers—this one’s for you. For your pledge of $20, you'll receive an UrbanUndercover THONG (the most comfortable you’ve ever worn!).
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $30 or more

    41 backers

    For your pledge of $30, you have your choice of a HIPSTER or a BOYSHORT.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    90 backers Limited (160 left of 250)

    LIMITED: for your pledge of $50, choose any TWO PAIR, one to wear, one to carry. You're prepared for anything now.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    4 backers

    If you missed the limited $50 option, for ten more dollars you can still choose any two pair.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    3 backers

    Every day is different, so be prepared for whatever comes your way with ONE OF EACH STYLE (thong, hipster and boyshort). Don’t just expect the unexpected, welcome it.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    14 backers

    Stock up on ANY THREE pair of your choice. These can be a mix of colors and styles. Cover your bum for the weekend.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    10 backers

    For your willingness to join us at this
    level, we’ll send you ONE OF EACH STYLE and a 4TH PAIR of WHICHEVER STYLE YOU LIKE BEST.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    20 backers

    Pick ANY FOUR styles that you prefer. This can be a mix and match of colors and styles.
    (You choose Size/Style/Color via survey link emailed after successful campaign completion.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $150 or more

    9 backers Limited (91 left of 100)

    At the $150 level we add in our fabulous CHEMISE in addition to a THONG, HIPSTER, and BOYSHORT. This chemise is perfect for lounging around the house or paired with your favorite jeans for a night on the town.
    (Please see rewards section to the left for photo and more info.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    5 backers Limited (20 left of 25)

    Lucky number seven, for seven days of the week. At the $250 level we’ll send
    you ANY SEVEN PAIRS of UrbanUndercover underwear (your choice on style and color) in addition to our soft, gorgeous chemise.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    2 backers

    Boutique Level I: Retailers, this one’s for you. We’ll supply everything you need to start your own UrbanUndercover revolution with 30 PAIR of undies in your choice of style, size and color and our attractive RETAIL DISPLAY (total value est. $800). This is perfect for smaller gyms, spas and boutiques…or true believers who want to stock up on the cutest, comfiest, coolest underwear ever for themselves and for gifts.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    0 backers

    Boutique Level II: This is ideal for larger stores, travel stores, hotels, spas and boutiques. We’re so grateful for your commitment to outfit women everywhere with pretty packable underwear, we’ll send you 60 PAIR of UrbanUndercover in your choice of sizes, colors and styles with our RETAIL DISPLAY (estimated value of $1,600). Your customers are going to love your new undies.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $3,000 or more

    0 backers Limited (1 left of 1)

    Want to show us YOUR underwear? Go for it!
    For a pledge this generous, you get to join the design team. Work directly with Sairey (travel costs not included) to choose the color and design of the fabric and lace, and we’ll PRODUCE A LIMITED EDITION with your name on it. Your underwear will be available for all the world to see - and buy - in our online boutique. We’ll also give you a dozen pair to keep for yourself or to share with people you really, really like and because you’ve clearly got great taste and a generous heart, we’ll also give you a pair of each of our underwear in both colors (thong, brief, boy short) and a chemise in black.
    We can’t wait to see what you come up with!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (31 days)