About this project
The only underwear with a pocket that allows you to carry a #sparepair wherever you go without fear of an embarrassing, unplanned reveal. Who wants to risk having their foundations fly out with your wallet, or escaping your gym bag unexpectedly? We’ve solved that little problem. You can take us anywhere with you, worry-free.
What do we mean by convertible? Take a look:
As if all of this wasn’t enough of a reason to get behind UrbanUndercover™ - or get them on your behind - when worn, the pouch becomes a pocket perfect for stashing your secrets, from cash and ID, to tampons and heating pads, to lipgloss and perfume. We’re sure you’ve noticed women’s clothing isn’t really designed for us to carry much, but now you can stash your keys, your iPod, and even your insulin pump; no one will know unless you tell them. Which we hope you will because, let’s face it - this underwear is really cool.
Business has been great, but we really need your help to take things to the next level. It’s a good problem to have, but we’ve maxed the capacity of our local seamstresses and can’t keep up with demand; we really need to set up production in New York. In order to do that, minimum order requirements for fabrics and production must be met. Manufacturing our products in the United States is very important to us; we believe in creating opportunity, maintaining the highest standard of quality and keeping the spirit of American entrepreneurship alive and well. And this is why we need you. Our patent, designs, materials and production plan are all ready to go.
We’re ready to grow expand (we have big dreams of adding additional colors and also a line for athletes and fuller figured women), but we can only do that with the help of the Kickstarter community. Will you help us reach our goal by investing in one of our great rewards? As with all Kickstarter projects, we either make it or we get nothing. We believe in these little bundles of undies, and we think you will too. Not only will you be ready for anything, you'll look good, you'll feel good and you’ll be making a big difference in the world of small business.
UrbanUndercover™, like most great inventions, was born of need. After searching high and low - aka mall and trendy boutique - for underwear that didn’t bunch, pinch, ride up, create unwanted lines, or look like it belonged to Grandma, it became apparent the best option was just to do it ourselves.
We wanted our underwear to fit all kinds of women, so using a size-12 fit model, (our founder, Sairey) we designed three beautiful, comfortable styles using the finest fabrics and laces we could find. But we didn’t stop there. Because we equate changing your underwear with brushing your teeth - you just have to do it to really feel fresh and confident - we knew we needed to find a way to make our underwear purse-, gym bag-, suitcase- (and even pocket-) friendly. Prototypes later, our amazing little pouch was ready to patent. And to share with women everywhere.
Think of the rewards as pre-purchashing product. Or in the case of the $5, supporting our mission (thank you!). The $20 and higher rewards include one, or a combination of, any of our three underwear styles: the thong, the hipster and the boyshort. After campaign completion, you will be sent a link to input information such as size (S/M/L) and color (Black or Off White/Black Trim).
In addition, the $15 reward features a patent pending product from our sister brand, the TowelTopper®. These decorative bands are designed to hold up any towel you wrap around your body anywhere you go (think gym, dorm, hotel room, spa, etc.) Please check out the site at www.mytoweltopper.com.
At the $150 reward we introduce our Chemise. This top drapes beautifully over curves of all shapes and sizes. It's "barely there" back is stunning. Lounge about the house or pair it with your favorite jeans and hit the town. This is a staple must-have.
And finally, we are offering one $3000 purchase option where YOU get to be the designer. Yup, you. You work with Sairey on color and detail and you even get your name in the underwear. Uh-huh, your name on the bum of a limited number of lucky gals. Pretty cool, we think.
Thank You for taking a peek at our underwear. No matter what your contribution level, all the rewards come with our wholehearted gratitude. Truly, we couldn't do this without you, so T H A N K Y O U.
Risks and challenges
As with all production, there are always risks and challenges. These include delays in fabric and lace manufacturing and dyeing, cut and sew production and even delivery. We have done our best in planning and setting up our pipelines to help eliminate any snags. All of our vendors are fully aware of all we are doing and are so incredibly supportive.
We believe our fans are part of our team, and therefore you will be kept up to date — not only as the Kickstarter progresses, but even after and beyond. Complete transparency is important to us, so you can follow all the behind-the-scenes fun (and sometimes stressful) processes of starting and running a small business.
That being said we are so grateful to you for taking a chance on us. We can't thank you enough.Learn about accountability on Kickstarter
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