$16,182
pledged of $80,000pledged of $80,000 goal
61
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, March 22 2016 11:02 AM UTC +00:00
Urban FelineBy Urban Feline
First created
Urban FelineBy Urban Feline
First created
$16,182
pledged of $80,000pledged of $80,000 goal
61
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, March 22 2016 11:02 AM UTC +00:00

About

A Different Breed of Products

Urban Feline's goal is to be the most feline-focused brand possible. We design and manufacture innovative functional cat care products, made with the highest quality materials while keeping an environmentally responsible focus.

This company is committed to improving the quality of life for cats everywhere, and with YOUR help we can make Urban Feline a reality. Please help us by spreading the word and backing our project.

If we hit our goal we can apply economies of scale to our production line and offer our products to cats and people everywhere.

A Material Difference

The first step in becoming a pioneer in the feline care industry was understanding how materials in conventional products worked. This helped in understanding why materials failed under the stresses of feline use. The reality is that commonly used materials just weren't designed for use by cats.

So we needed to find materials that would hold up to the daily wear and tear of cats, and quite literally. Everything about each material we would use had to serve a specific purpose or provide a particular quality. Together, these alternative materials would produce a durable product that would far outlast conventional designs.

High quality plywood replaced particle and fiber board, making for stronger and more flexible structures. Premium padding created a softer feel, provided better grip, and absorbed a lot of energy. High quality fabrics gave it a smoother surface while adding hypoallergenic and anti-microbial properties with the added benefit of being bleach-safe.

 After identifying the best materials for this particular application, it was time to bring them all together. Everything was then meticulously cut, assembled, and tested over and over again until finally creating the fine feline furniture Urban Feline offers today.

Then we took those same design techniques and expanded our product line to include bedding, toys and even our own heirloom catnip.

Size and Shape Matters

These products also needed to be something that cats could really sink their claws into... and that's where nature's inspiration came in. Big wasn't enough, it had to be ergonomically correct and shaped for how a cat's body moves.

Inspired by natural feline playgrounds, we created structures that were large and stable with surfaces that cats could literally run up and down.

This is the 1st Bonita Willow, after 4 years of use.
This is the 1st Bonita Willow, after 4 years of use.

Caribbean Palms

Our flagship furniture model - it's been a huge success at the shelters, bringing color and life to every while giving cats a fun and challenging playground.

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UFé CatTrees come in easy to assemble pieces, making them very easy to move around the house or across town - and each piece is replaceable.

UFé CatTrees assemble in minutes.

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 A Healthy Advantage

One of the best things about Urban Feline furniture is that it really helps improve the over-all health of felines.

By creating a fun and challenging environment that regularly stimulates exercise, these products can really help reduce stress levels, aid in digestion, and keep muscles toned.

The Purrfect Snooze

No Urban Feline jungle is complete without a plush place to nap the time away. On average cats sleep about 2/3 of the day, so we designed these fine feline beds just for them. This is the Plunges line, and it comes in two sizes: the PlungePillow and the BigPlunge.

The BigPlunge - a feline favorite!
The BigPlunge - a feline favorite!

They are made specifically for cats, with just the right density and support for their weight. And cats aren't the only ones that love'em... small and medium sized dogs have been spotted stealing them away for themselves - oh, and people love them too!

It's big enough to share
It's big enough to share

The PurrBed is the bed that hugs them back... and with the tuck of their head it makes for a great hiding place.

It stretches to fit snugly around one or even two cats
It stretches to fit snugly around one or even two cats

The PurrPillow is a great seat or chair cover and is a great lap pillow.

Feline Aromatherapy

We also have our own heirloom catnip... we call it UFerNip.

It's AMAZING, and it's 100% natural!

  • no synthetic or chemical fertilizers
  • no insecticides of any kind
  • no growing lights

UFerNip is an all-natural way of giving felines a euphoric treat that offers a variety of health benefits.

But perhaps the best part about our catnip is how much cats love it! We've received some pretty incredible stories from cat owners, sharing the various surprising things their felines have done to get their paws on our UFerNip.

Something to Play With

One of our biggest hits in the small-toy department is our NipBird

Seriously... cat's go nuts. Check it out:.

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The BirdWand is another huge hit among cats.

It's designed to move, sound and feel like a bird, and its very easy to use - a flick of the wrist is all it takes. This toy helps give cats the feel-good effects of a successful hunt without actually catching live prey. It comes in lots of fun colors and features replaceable feathers.

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We also have a SmackToy. It's lots of fun to watch cats play with them.

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They're made of inert peach pits, sand-blasted clean and plugged with feathers. The feathers and the seed's hull catch cat claws at different angles each time they paw at it, so they never know where exactly it's going to go and it moves like a bird too!

We're GREEN

Urban Feline believes in keeping an environmentally responsible approach to things. We're eco-conscious when developing new or existing products, use alternative and renewable materials wherever possible, and are continuously researching new ways of reducing our carbon footprint and environmental impact. We even use bio-diesel in our company vehicle.

These are some of the materials you'll find in our products.
These are some of the materials you'll find in our products.

We're quite proud to be able to claim that our Trees and Condos use between 15% & 30% recycled content by weight, and we're very excited about one of our upcoming designs - which is up to 75% recycled content by weight! We've even found ways of turning over 50% or our production scrap into usable parts for other products.

Productive Community Service

Testing is important - but so is giving back - so we tested and developed our fine feline products in one of the most demanding feline environments: animal shelters.

We do a lot of R&D @ the Chula Vista Animal Care Facility
We do a lot of R&D @ the Chula Vista Animal Care Facility

For nearly 5 years we've been helping to give shelter cats happier and healthier lives while perfecting our products. Working with shelters gave me a chance to really study cats up close, observing how different types of cats interacted with our products.

But it also challenged me to develop a whole new level of quality products that would last for years, even in shelters. My furry friends at the shelters loved our stuff so much, I was happy to take on the challenge knowing that it was really making a difference in the lives of all those cats.

The Dream

I'm very proud of what Urban Feline has become. My dream is that one day it will be a household name, known for having some of the best and most fun products out there.

Every product we make is functional, innovative and of the highest quality. We're developing a full line of feline-care products, from food to furnishings... and we've just started.

With the help of our Kickstarter comunity, we're planning to launch our furniture and toy line. If we hit a StretchGoal of $150K, we'll launch our three other product lines: Feline Toiletries, Organic Raw Feline Foods, and a Feline Homeopathic Care.

Bloopers!

Enjoy! : )
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We had fun making these videos, and we hope you've enjoyed reviewing our project.

Here's a sneak-peak at what's in the works!

These are a work in progress - it's our First Generation Wall system, designed to give you the option of saving on floor-space while giving your feline friends an incredible vertical playground. We've been testing this concept at one of our local shelters for two years with great results, and they've been re-developed in our Second Generation Wall system...

...and with YOUR help we can bring this and everything Urban Feline has to offer to cats and people everywhere!

Thanks for your support!!!

_____________________________________

How it all started...

In 2005 I adopted Cheeto and Leyla from my local shelter. A few days later I discovered Cheeto was deaf... and this led me to an important question:

How will this change life for my furry friend?

The answer really impacted me. He could never be allowed to go outside (or at least not unsupervised), and how could I let out one but not the other? So I decided they would be indoor cats.

Then I thought about it... I couldn't imagine being stuck indoors for 99% of my life - even if I lived in a 10,000 sq ft house. But if that house was like my own private amusement park... that wouldn't be so bad.

I wanted to give Cheeto and Leyla the best indoor-life possible. To do that, I would create an interactive environment for them that would be fun and challenging. Before I was done making their first catpost the kittens were all over it!

They really liked it... in fact, they liked it so much that it only took them six months to destroy the carpeted exterior. It was time for a new one - but I wasn't about to make a new cat post every six months.

So it was back to the drawing board. They needed something that was fun but challenging... and that would last for years. So I got creative... and a few months later they had their first CatTree.

Cheeto and Leylay absolutely loved it! They spent hours and hours on their CatTree every single day, and watching them enjoy it that much was truly rewarding.

From there things expanded into other areas - beds, pillows, toys... even catnip!
And so began Urban Feline, our brand - for cats and the people who love them!

Risks and challenges

We are a California based S-Corp, have registered our brand and slogan with the USPTO, and have patented our Caribbean Palms. The current risks estimate is relatively limited.

We've secured our sourcing and servicing of materials, have an assembly model that is functional and can be scaled up as demand grows, and have enough equipment and material to begin production immediately for every product presented.

The main challenges left are establishing logistics for warehousing, packaging and shipping of completed goods.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    You're helping make it happen!
    As our thanks, you'll receive a behind the scenes PDF book of how Urban Feline came to be, plus we'll include a digital copy of our extended project video... we'll be sure to include more bloopers, too.

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    Pledge $7 or more About $7

    You're helping make it happen!
    As our thanks, you'll receive a set of SmackToys!

    Plus receive the PDF book and a digital copy of our extended project video.

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    Pledge $10 or more About $10

    You like us!
    As a thank you, we'll ship you one of our super cute NipBirds!

    Plus receive the PDF book and a digital copy of our extended project video.

    ***We'll be growing our next batch to scale with this campaign's performance, and may not be able to harvest until spring 2016.

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    Pledge $15 or more About $15

    You like us!
    As a thank you, we'll ship you TWO NipBirds!

    Plus receive the PDF book and a digital copy of our extended project video.

    ***We'll be growing our next batch to scale with this campaign's performance, and may not be able to harvest until spring 2016.

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  5. Select this reward

    Pledge $25 or more About $25

    You like us!
    As a thank you, we'll ship you TWO NipBirds and a BirdWand with a set of replacement feathers! Plus receive the PDF book and digital copy extended project video.

    Plus receive the PDF book and a digital copy of our extended project video.

    ***We will be growing our next batch to scale with this campaign's performance, and may not be able to harvest until spring 2016.

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  6. Select this reward

    Pledge $30 or more About $30

    You like us!.. and you want to help shelter cats!

    For every four pledges of $30 ($120) in support of shelter cats, we'll send a box-o-goodies stuffed with NipBirds, SmackSeeds and BirdWands w/extra feathers to a shelter in need. Plus - as our thanks to YOU, we'll send you a NipBird to enjoy with your furry friend(s) or with the next feline you meet... and we hope that it's at a shelter near you!

    Plus receive the PDF book and a digital copy of our extended project video.

    ***We will be growing our next batch to scale with this campaign's performance, and may not be able to harvest until spring 2016.

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  7. Select this reward

    Pledge $40 or more About $40

    You like us!
    You're taking the plunge, and you'll get one in return! Our PlungePillows (the small Plunge) have been quite the hit with cats and small dogs, and we're sure you'll enjoy watching your furry friend melt into their very own PlungePillow.

    Plus receive the PDF book and a digital copy of our extended project video.

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  8. Select this reward

    Pledge $50 or more About $50

    You like us!
    You're taking the plunge, and you'll get a BigPlunge in return! Our BigPlunge has been a BIG hit with cats and small dogs, and we're sure you'll enjoy watching your furry friend melt into their very own BigPlunge.

    Plus receive the PDF book and a digital copy of our extended project video.

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  9. Select this reward

    Pledge $60 or more About $60

    You like us!
    As our thanks, we'll send you one of our PlungePillows, a NipBird and a BirdWand with a set of replacement feathers.

    Plus receive the PDF book and a digital copy of our extended project video.

    ***We will be growing our next batch to scale with this campaign's performance, and may not be able to harvest until spring 2016.

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    Pledge $100 or more About $100

    You love us!.. and you want to help shelter cats!

    For every $300 raised in shelter cat support pledges, we'll donate a Caribbean Palm to a shelter in need.

    As our thanks to you, we'll send you a set of NipBirds to enjoy with your furry friend(s) or with the next felines you meet... hopefully at a shelter near you!

    Plus receive the PDF book and a digital copy of our extended project video.

    ***We will be growing our next batch to scale with this campaign's performance, and may not be able to harvest until spring 2016.

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  11. Select this reward

    Pledge $250 or more About $250

    You love us!.. and you want a piece of Urban Feline's history!

    You're one of the few to get a set of our limited edition Wall units. These are the only first-generation models, found exclusively on our Kickstarter project. Only 10 sets are available, and you'll have one of them as your very own piece or Urban Feline's history.

    Features: rotating mounting pattern allows for 8 mounting angles, in 45 degree intervals.

    Plus receive the PDF book and a digital copy of our extended project video.

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  12. Select this reward

    Pledge $400 or more About $400

    You love us! You want a CatTree of your own! We'll send you one of our Caribbean Palms (chose either the 360, 180 or 90 degree Top).

    Plus receive the PDF book and a digital copy of our extended project video.

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  13. Select this reward

    Pledge $500 or more About $500

    You REALLY loved us!.. and you want a Caribbean Palm of your own! We'll send you one of our Caribbean Palms (chose either the 360, 180 or 90 degree Top). Plus, we'll include a box-o-goodies filled with two NipBirds, a BirdWand and replacement feathers, AND a matching BigPlunge to go with it as our thanks for your support!

    Plus receive the PDF book and a digital copy of our extended project video.

    ***We will be growing our next batch to scale with this campaign's performance, and may not be able to harvest until spring 2016.

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  14. Select this reward

    Pledge $750 or more About $750

    You believe in us!
    You want to help us hit our goal, and you want to help shelter cats too! We'll send you one of our Caribbean Palms (chose either the 360, 180 or 90 degree Top)... AND since you're a real giver we'll send a Caribbean Palm to a shelter in need on your behalf!

    Plus receive the PDF book and a digital copy of our extended project video.

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  15. Select this reward

    Pledge $1,000 or more About $1,000

    You have complete faith in us! You really want to help us hit our goal, and you love the idea of helping shelter cats too!
    We'll send you a set of Caribbean and Jr. Palms (chose either the 360, 180 or 90 degree Top for each)... AND since you're a real giver we'll send a Caribbean Palm to a shelter in need on your behalf!

    Plus receive the PDF book and a digital copy of our extended project video.

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  16. Select this reward

    Pledge $2,500 or more About $2,500

    You're an Urban Feline at heart, and you're going to help us make it!

    Get the Full Package*!
    *Full Package includes:
    - A set of Caribbean & Jr. Palms (chose either the 360, 180 or 90 degree top for each tree)
    - A matching set of second generation Wall units
    - A matching set of Plunge and BigPlunge pillows
    - PLUS receive a special gift set - our Caribbean Palm Accessories! We're developing cool add-ons for our trees, and you'll be one of the first people to get them!

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  17. Select this reward

    Pledge $5,000 or more About $5,000

    You ARE an Urban Feline pioneer!

    Get the red-carpet treatment - we'll come to you! Receive your very own in-home visit by the creator of Urban Feline. He'll give you a purrsonalized feline coaching session, where you'll learn all kinds of cool stuff about your furry friend and how to live healthier happier lives together. He'll even help you install your Full Package*!
    *Full Package includes:
    - A set of Caribbean & Jr. Palms (chose either the 360, 180 or 90 degree top for each tree)
    - A matching set of second generation Wall units
    - A matching set of Plunge and BigPlunge pillows
    - PLUS receive a special gift set - our Caribbean Palm Accessories! We're developing cool add-ons for our trees, and you'll be one of the first people to get them!

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Funding period

- (60 days)