Modern Cyclist Apparel x Life-Saving Fashion
As members of the alternative transportation community, we couldn’t understand why we were forced to sacrifice fashion for function in order to stay safe when riding our bikes, scooters, or skateboards.
So, we did something about it.
In October 2015, we decided we were through complaining about the lack of clothing that combined safety and style, and we put our heads together to create a line of cyclist apparel that was fashionable and fun, with the ability to save lives of urban cyclists.
From there, Urban Circus was born.
Our high visibility jacket can reduce the risk of accidents on the road by 70% with its fluorescent and reflective technology, all without sacrificing fashion or comfort.
Certifiably Safe Cycling
The Urban Circus High Visibility Cycling Jacket comes equipped with enough reflective and fluorescent material to keep you visible in any lighting condition, any time, day or night.
But don’t just take our word for it.
Our jacket complies with the European Standardisation Organisation (ESO) as certified protective visibility clothing for non-professional use (reference NF EN-1150), so you can ride with peace of mind every time you zip up.
Fluorescent Material for Daytime Commutes
Don’t risk your safety during your morning or afternoon rides.
The Urban Circus High Visibility Cycling Jacket features polyester fabric designed with specific pigments to capture invisible UV light that is emitted by the sun and is reflected through visible light.
By making the material appear more colorful and pairing the fluorescence with a contrasting fabric, the visibility of the jacket is increased under direct sunlight and low natural light, so you never need to worry about getting lost under cloud cover, fog, at dusk, or at dawn.
Retroreflective Material for Night Rides
Don’t just count on the red blink of your bike’s reflectors to keep you visible in the dark.
Our retroreflective material combines glass beads with a prismatic technology that join forces to reflect light back in the direction of its source (e.g. a car’s headlights) from any angle, so you’re always riding in the light.
Get the most out of your cycling apparel with two stylish jackets in one.
When your safety is on the line, use Urban Circus’ unique high visibility material to help you stand out from the crowd and reduce your risk of road accidents by 70%.
Trying to blend into the crowd? Shift gears and flip things inside out with a look that’s a little more discrete but just as fashionable — perfect for everyday wear.
Sometimes, you need a little extra storage.
With two large pockets in the front and an additional pocket in the back for added convenience, you never need to worry about finding a safe place to stash your valuables.
Need to stay connected on the go? The left sleeve of the Urban Circus cycling jacket features a waterproof touchscreen pocket to keep you in the loop.
*Practice safe cycling. Don’t text and ride.
Putting pedal to the metal doesn’t mean you need to be a sweaty mess.
Our jacket’s technology keeps you cool thanks to its breathable membrane, back ventilation, and underarm zips that kick perspiration to the curb.
Ride rain or shine thanks to our jacket’s hydrophilic polyurethane treated (PU) membrane that is impermeable to all liquids — even the heaviest of rainfalls — and watch dirt and water slide right off its durable coating.
When will I receive my order?
This isn’t your typical Kickstarter campaign. Founded in 2015, Urban Circus has been operating and producing high visibility cycling jackets for more than three years. Our new jackets are already in production, so as a Kickstarter backer, you’re guaranteed to receive your safe and stylish apparel in August 2018.
Can I wash my Urban Circus Cycling Jacket?
Absolutely! Our jacket is treated with a Durable Water Repellent coating so dirt slides right off. When it comes time for a wash, simply turn the jacket inside out (dark side out), keep the water temperature low and avoid tumble drying.
What happens if the jacket doesn’t fit?
Hey, these things happen. Urban Circus will be happy to replace your jacket with the right size, free of charge.
What happens if I don’t like the jacket and want to return it?
We’re not going to lie — we’re pretty confident that you’re going to fall in love with this jacket. But, in the off chance it’s not for you, we guarantee to provide a full refund, no questions asked.
Where do you ship and how much does it cost?
We ship worldwide at a flat fee of $25 CAD. Good news for our Canadian friends — shipping is free to anywhere in Canada!
Is the Urban Circus cycling jacket breathable?
Yes! Our jacket’s technology keeps you cool thanks to its PU membrane, back ventilation, and underarm zips for extra breathability.
Can this jacket replace my bike lights?
No. Reflectors are required by law. Our ESO certified jacket is designed to increase your safety on the road while acting as a substantial addition and complement to your bicycle reflectors.
Can I get a discount if I order a large quantity?
Of course! If you would like to order more jackets than the quantities listed in our pledge options, please send us a message. We’ll be happy to work out a competitive deal for you.
We are so excited to bring Urban Circus to life and to help make roads safer for cyclists everywhere.
We’ll see you on the road!
The Urban Circus Team
Risks and challenges
The High Visibility Urban Circus Jacket is a first-of-its-kind concept created with ESO certified fluorescent and retroreflective fabric.
Our 3-season cycling gear rises above any other jacket in its class as we
have pioneered a safer way to exercise and commute in urban areas with a safe and fashion-forward line of apparel.
But designing and manufacturing a jacket of this nature does not come
without some hindrances, as technical apparel built with complex textiles, applications, and a number of unique characteristics can sometimes create delays.
Our experienced team of designers, developers and manufacturers are
committed to mitigating delays with a detailed plan of action:
● We have developed a strong, long-term relationship with our
manufacturer, a factory that acts as a supplier to some of the
leading brands in the sporting apparel industry.
● We source our textiles from an industry-leading mill that supplies many of the top apparel brands in the outdoor industry.
● We have completed multiple rounds of prototyping and in-house
development on all of our key features. More than 50 bikers and urban riders have tested our prototypes, and we have presented our
exceptional samples at bike shows and other events we’ve
participated in over the last several months.
● We rely on our team members with knowledge and experience in
technical apparel design, development, and manufacturing.
Communication and transparency are key. We will be continually updating backers throughout the manufacturing process, and will provide 100% transparency on the work in progress.Learn about accountability on Kickstarter
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