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NYC's first full-service florist on wheels opens this April serving bouquets curbside. Help fill our truck with flowers!
NYC's first full-service florist on wheels opens this April serving bouquets curbside. Help fill our truck with flowers!
109 backers pledged $15,000 to help bring this project to life.

About

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$15,000

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Where did you last buy flowers?

In many places, the limited options are disappointing grocery bunches or overpriced arrangements.  People have had to accept that design, quality and experience might be sacrificed for convenient or affordable flowers. 

Introducing the Florist minus the Fuss! 

Uprooted Flower Truck is set to launch April 2015 as the first flower shop on wheels in New York City!

We make the cuts for you! The truck will also offer scheduled deliveries (starting in Manhattan) of the brownstone, a large custom arrangement.

Find Uprooted at the Intersection of Quality, Convenience and Design.

Uprooted Flower Truck will share our daily menu and parking location on social media. We aim to be where and when you need us – whether it’s on the 5pm dash from the office or after a weekend stroll through the Brooklyn flea.

Fresh flowers. Fresh designs.

"the studio" I "the loft" I "the penthouse"
"the studio" I "the loft" I "the penthouse"

We pair local flowers with blooms directly from the Dutch auction. That means most of our flowers were cut from the field the day before they hit the truck! Uprooted introduces flower enthusiasts to unexpected blooms or variations on old standbys (even carnations can be surprisingly beautiful!).

Our hand tied bouquets are equipped to travel and gift ready. We focus on efficient service and playful designs to make buying flowers (for your boo or you) a stress-free and fun experience.

Creating the Vision

Kristin and Ashley noticed a gap in the New York floral scene: there is currently no option which provides a good balance of style, price, and quality. Florists are forced to build high NYC rent and waste costs into their prices, which results in higher cost for the customer. The only other options are poor quality flowers and cookie cutter designs. 

Ashley worked in urban flower shops and thought about the success of the food truck model, she suggested the idea of a flower truck to her partner Kristin, and we were off! We began intensive research and planning. Lean Startup Machine in NYC chose Ashley's business pitch and assigned a team for market research, business plan development, and ultimately a simulated flower truck launch. The customer feedback was overwhelmingly positive!

Since then, we've been working hard to make this dream a reality. We hosted “flower happy hours” in Washington Square Park – selling bouquets, learning from customers, and developing our business plan. 

Flower Happy Hours in Washington Square Park
Flower Happy Hours in Washington Square Park

In January 2015 we purchased a 2006 Ford Step Van which is currently under construction. Uprooted sourced a custom walk in cooler and large serving window, designing a layout for optimal floral care and ability to serve efficiently. The truck will have a floral cooler, electrical system, work counters, sink with hot water – a fully functional florist on wheels! 

Ashley with truck and plans for 12'x7' flower shop
Ashley with truck and plans for 12'x7' flower shop

Financial Roadmap

We’ve invested everything we have in getting our truck prepared for the streets of NYC – now we need your help to give the business a jumpstart! We pooled saved money and took out a loan to purchase the truck and get it outfitted. 

Kristin and Ashley have already invested over $50,000 in the business and need $15,000 more to get us on the road, a “kickstart” if you will. Kickstarter is "all or nothing" - if we don't hit our goal, we won't get to keep any pledges! Help us reach 15k and spread flowers across NYC.

We appreciate anything that you can give - even $1! We're offering some sweet positive reinforcement starting at just $10. If only 1,500 New Yorkers bought a single flower, we would be fully funded!

Risks and challenges

One of the biggest challenges Uprooted will face is finding our customers. People buy flowers for particular events but they are also often an “impulse buy.” The problem with impulse buying in NYC is once you've bought something, you have to trek it home over the river and through the streets. Although Uprooted's bouquets are travel ready, we still need to catch people who are headed home or to the event for which they need flowers. So we’ll need your help!! Let us know where you want Uprooted to be! As our business develops, we will need to listen to our clients’ needs and adapt our practices to provide NYC with fresh flowers!

Another major challenge will be balancing how much inventory to keep on the truck. Our generator can run on gas and electricity so that the cooler can be plugged in overnight. This feature will facilitate turnover of product from day to day, but part of Uprooted’s mission is to reduce waste by keeping a smaller inventory on the truck, so determining how much to purchase and when will be tricky. We want to have enough blooms for everyone who stops by the truck, but we also don’t want to be throwing lots of flowers away! Unfortunately, this will be a trial and error process, which is part of the reason we need help with operating costs. Uprooted needs the cushion Kickstarter will provide to allow for experimentation with truck location and inventory management.

Our limited inventory concept is also a risk. We may be alienating customers who are looking for a specific type of flower or have strong color preferences. Uprooted hopes to convert the naysayers by introducing them to new varieties and playful designs. We want people to branch out! Lilies may be your favorite flower, but if Uprooted is on your way to work, you may get dahlias this week and realize you love them on your desk too!

Overall, our biggest challenge is getting the word out so people know New York is getting its first florist on wheels – help us spread the word and put people on the look-out for Uprooted Flower Truck!

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    PLANT A SEED

    Thank You! Your seed will grow into one fresh cut flower on the truck. A single flower is perfect for your office, bathroom, or even hotel room. We'd love to meet any local or visiting backers in NYC!

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    Pledge $25 or more About $25

    MOBILE VASE

    Pre-order the Uprooted Flower Truck mobile vase! This flexible vase collapses and folds flat then stands freely when filled with water. It's perfect for flowers and people on the go! Available for shipping anywhere in the US.

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    Ships to Only United States
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    Pledge US$ 40 or more About US$ 40

    ESTATE SALE *Early Backer Special*

    Receive "the penthouse" size bouquet with this limited reward. Available for redemption in person at Uprooted Flower Truck.

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    Limited 10 backers
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  4. Select this reward

    Pledge US$ 50 or more About US$ 50

    RUSH HOUR LINE HOP

    This reward includes "the studio" bouquet AND a line jump for when you're running late and gift-less to the birthday dinner!

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  5. Select this reward

    Pledge $75 or more About $75

    UPROOTED FLORAL KNIFE

    Receive our special edition Uprooted Victorinox 4" folding floral knife inscribed with our logo on the handle . Available for shipping anywhere in the US.

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  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    VIP TOUR

    Drop by any time for an exclusive tour of the city's first flower truck! Snatch up this reward to learn what really goes on inside a flower truck AND walk away with our Penthouse size bouquet. Red carpet not included.

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    9 backers
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  7. Select this reward

    Pledge US$ 150 or more About US$ 150

    SEAMLESS

    Send an impressive gift or treat yourself on a rainy day! A large custom bouquet, "the brownstone", will be delivered anywhere in Manhattan given 48 hours notice. Choose a color palette and specify any flower requests and we'll take care of the rest!

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  8. Select this reward

    Pledge US$ 200 or more About US$ 200

    STUDIO LEASE *Early Backer Special*

    This reward is a 12 month subscription to Uprooted Flower Truck. Each month, starting in April 2015, backers can stop by the truck at their convenience to receive "the studio" bouquet. This reward is available for redemption in NYC.

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  9. Select this reward

    Pledge US$ 300 or more About US$ 300

    THE FLOWER POWER

    Have your name (business or personal) displayed for one day on the Uprooted Flower Truck menu as the "Floral Curator of the Day". Choose two flowers and a color palette to be used on the truck! We'll also include your information on our social media platforms, giving you credit for the design collaboration.

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  10. Select this reward

    Pledge US$ 500 or more About US$ 500

    PRIVATE LESSON & TOUR

    Have a private tour of the flower truck with a 30 minute individual lesson on hand-tied bouquet design, flower care, and even how to cut stems with a knife. We'll reach out to schedule your private tour and lesson with the flower truck by 5/01/15.

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    Pledge US$ 1,500 or more About US$ 1,500

    FLOWER HAPPY HOUR

    Snag this reward to host a private Uprooted Flower Truck "flower happy hour" for your office, team or class. Your two hour event includes flower bouquets for up to 30 people. We invite group members to select and arrange their own flowers, getting tips on hand-tied bouquets and floral care or choose from "the studio" bouquets made for your event. This reward is available to schedule in any NYC borough.

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Funding period

- (28 days)