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We believe dog toys can be functional and beautiful without compromising anything. Our toy is fun, beautiful and expandable.
We believe dog toys can be functional and beautiful without compromising anything. Our toy is fun, beautiful and expandable.
We believe dog toys can be functional and beautiful without compromising anything. Our toy is fun, beautiful and expandable.
769 backers pledged $30,201 to help bring this project to life.

About this project

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The Odin: A Puzzle Dog Toy with a Modern Modular Design

$30,201

769

CURRENT BACKERS: Do not use the pre-order link on our website. In a few weeks, you will get further instructions via email from us where you can enter your delivery address and order more Odins if you'd like. Our timeline below is still accurate and we will send updates as we head towards production. The above link is for people who did not back our Kickstarter only.

We're funded! 

Thank you, Kickstarter! Please follow us on Facebook, Twitter or by email:

Website http://www.updogtoys.com
Facebook http://facebook.com/UpDogToys
Twitter http://twitter.com/UpDogToys
Email Newsletter http://eepurl.com/ZVnBH

Dogs don't care how their toys look, they just want to play. So why not make a beautiful dog toy, something that complements your home? With this in mind and other ideas on improving our dog's favorite toys, we created The Odin, a puzzle treat toy that is beautiful for your home and fun for your dog.

The Odin is the first in a series of toys we hope to make to keep your dog happy and your home looking great.

The Odin engages dogs on multiple levels, giving them mental stimulation and physical activity. It's a type of toy that dogs are always interested in. If your dog enjoys food, they will enjoy The Odin. Simply place treats inside The Odin and, as your dog plays, treats will fall out.

Dogs of all shapes and sizes can play with The Odin. We've seen dogs pick it up and drop it, use their nose to push it around and knock it around with their paws. Whether they are tall or short, have a big nose or small nose, all dogs have found a way to get the treats out.

Watch the famous French Bulldog, Sir Charles Barkley, play with the Odin for the first time:

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Minimal, modern design inspired by geometric shapes and art combining aesthetics and functionality. After many drawings, CADs, paper and 3D printed prototypes we created a durable and beautiful shape, exceeding even our expectations of not compromising on any aspect of the toy.

Connect multiple toys to add variation and increase difficulty to make play time longer. With two or more connected, the toy will not roll as easily, there are less holes for treats to come out of and the treats are in different compartments. Also, more treats in total can be put into multiple balls versus just one so you don't need to refill as often. Connect more toys or change treats to make the toy new again for your dog.

Flaps allow treats to easily be placed in but not fall out and four differently sized holes allow treats to spill out at varying rates. This gives your dog the option to lick the treats through the flaps or roll it. Change the size of the dog treats you place inside to make it easier or harder on your dog based on their personality and ability.

All dog toys spend a lot of time in their mouths and so we took great care in choosing a material that is tough, food safe, latex free and phthalates free. We chose a more expensive material to give you a better quality product that will last longer and is even dishwasher safe. You should always supervise your dog when playing with any toy though. They like the attention!

Safe for dogs big and small. We made sure it wasn't too small or weak to be easily broken by a big dog but not too heavy for small dogs either.

Dimensions: 3.6in x 3.3in x 3.8in. Holds 1 cup of food.

Since we're a dog toy company we are focusing on primarily offering our toy with discounts in lieu of stickers and t-shirts. We do have some special awards for higher level backers but our focus is on giving you the best deal possible, especially on 2+ toys since we designed The Odin to be used in groups of 2 and 3 and plan to have our next toy connect to The Odin as well.

We are prioritizing delivery of orders $35 or more, so if you want your toy faster then please consider a higher tier/getting more toys. The dynamics of the toy truly change when going from 1 Odin to 2+ Odin's. We've seen dogs play with the toy differently based on how many Odin's are connected. Otherwise, an extra Odin will be a great gift to other dogs in your life.

All Backer amounts include shipping inside the U.S. For international shipping, select the reward and your location to get the shipping cost.

Your pledges go towards our goal of $25,000. This is the bare minimum to cover $9000 in tooling costs, $10,000 in manufacturing and freight and the other $6,000 covers packing supplies, storage, shipping the product to you and Kickstarter and credit card fees.

We are only offering one color but would like to produce multiple colors of The Odin. Right now we are only offering slate but we'd also like to produce coral and black. If we reach $35,000 we will offer another color. Unless stated otherwise, you will receive a slate color toy.

All photos and videos shown are the final prototype. We will be making the actual product through a process called injection molding. While we may make small adjustments for manufacturing, we do not plan on making any major changes to the aesthetics of the toy. 

Thank you to everyone who helped us make this happen, especially:

Dogs: Odin (Pembroke Welsh Corgi), Hunter (Basenji), Parker (Yorkshire Terrier & Chinese Crested Powderpuff mix), Ciara (Chesapeake Bay Retriever), Sir Charles Barkley (French Bulldog)
Music: "Something Elated" by Broke For Free
Sound: KeyCrusher (CC)

Excuse any typos. Keyboards aren't made for stumpy corgi paws.
Excuse any typos. Keyboards aren't made for stumpy corgi paws.
 

Risks and challenges

We’ve worked closely with our factory to ensure our toy can be manufactured on time. With new products though, there can be delays in manufacturing or fulfillment issues. We will make sure to keep you and other backers updated every step of the way.

We have family and friends with experience in manufacturing and fulfillment though, so are very confident we can troubleshoot through any issues and deliver. This is more than just a product, it's a new life for us so we will work hard to make sure you are happy!

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  1. Reward no longer available

    Pledge $25 or more About $25

    Early Backer Special: Save $10 and get 1 Odin toy with free shipping in the US

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    Reward no longer available 300 backers
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  2. Select this reward

    Pledge $29 or more About $29

    Limited Time Special: Save $6 and get 1 Odin toy with free shipping in the US.
    (We will keep this reward level open until we reach our $25,000 goal.)

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    Limited 124 backers
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    Pledge $35 or more About $35

    Get 1 Odin toy with free shipping in the US

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    63 backers
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    Pledge $50 or more About $50

    Save $20 and get 2 Odin toys with free shipping in the US

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    191 backers
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  5. Select this reward

    Pledge $75 or more About $75

    Get 3 or more Odin toys with free shipping in the US. Add $25 per toy to your order ($3 Odins for $75, $4 Odins for $100, etc.) and we'll confirm your order after the Kickstarter is complete.

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    44 backers
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  6. Select this reward

    Pledge $500 or more About $500

    Get 3 Odin toys and 1 miniature decorative polished brass replica (not to be used as a toy) with free shipping in the US

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    Limited 2 backers
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    Pledge $2,000 or more About $2,000

    30 minute phone call to ask us anything and get 3 Odin toys plus 1 medium decorative polished brass replica (not to be used as a toy) with free shipping in the US. Get answers on starting a business, running a Kickstarter or how we got Odin to balance a treat on his nose.

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Funding period

- (29 days)