Project image
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$12,104
pledged of $15,000pledged of $15,000 goal
193
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 4 2015 5:00 AM UTC +00:00
$12,104
pledged of $15,000pledged of $15,000 goal
193
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 4 2015 5:00 AM UTC +00:00

About

The Unjust Plush are the most unique and delightfully bizarre plush animals out there! Despite their injuries, the Unjust Plush animals are quirky, brave, and optimistic. Their positive attitudes present a new way to shed light on animal cruelty. They just need your help to get the conversation going!

Size: These plushes are 10 to 12 inches long! Great size!
Size: These plushes are 10 to 12 inches long! Great size!

Like normal plush toys, the Unjust Plush have funny personalities and cute appearances. But unlike normal plush toys, these furry friends also have battle scars, harpoons, bandages, neck braces, and so on. Our line of plush toy animals seek to shed a light on animal injustice in a new way.

We realize that today’s generation doesn’t respond well to some of the ways animals rights activist market their causes. Although honorable causes, the negative statistics and feelings of guilt do not resonate with a lot of people. This is a new idea, one that on the surface level appears to be light hearted but really gets people thinking and talking.

The Unjust Plush can serve as adorable presents or become fun additions to your office/home/car. Whether you simply raise awareness on what the product stands for, or get involved at a deeper level, that is up to you. Either way, the mighty, fun, and creative Unjust Plush will get noticed!

We are partnered up with a remarkable organization, Mercy For Animals (MCA).They have been helping alleviate suffering of animals for many years and have been named in the top 15 in the category of "animal welfare". We choose to work with MCA because they believe in creating a society where all animals are treated with compassion and respect

The Unjust Plush are as cute as they are mighty! These bandages are proof of what they have been through while fighting off poachers!

An Animal Injustice Guide Is Included!
An Animal Injustice Guide Is Included!
These plush animals are highly detailed!
These plush animals are highly detailed!

What started as a quirky idea between a couple of friends, has now become a full time passion...The more we researched, the more we uncovered the sad reality of poaching and animal cruelty. We had some notion of the injustices but we were stunned with some of our findings. This encouraged us to pursue this project even further.

We've dedicated countless hours and long nights into every step. From rough concepts to artwork, final drafts and the usage of quality fabrics... We’ve gone through many prototypes to make sure they are perfect in every way.

We've gone the extra step in conceptualizing the personalities of our beloved animals, creating unique, multi-dimensional, fun, and adorable characters that are just plain awesome! The fact that they simultaneously shed light on injustice just makes them that much cooler.

Check out our swag! Creative T-Shirt designs, Funny Buttons, and Sweet Stickers!

If you want to be one of the first folks to take the Unjust Plush home with you, please back us with one of the reward options below. With so many options for mixing-and-matching reward items, everyone is sure to get the set that’s right for them!

Please note that the prices below INCLUDE the cost of shipping & handling, so they will be yours for no additional cost!

How Long Will It Take? About 51 Days after Kickstarter Ends
How Long Will It Take? About 51 Days after Kickstarter Ends

 What will your money be used for?

The majority of any backing will go to cover the expenses required to produce the animals, the packaging, and paying for a few hired guns such as art designers, marketers, etc... And any small left over fund is to help us build a small first inventory so that we can start to pitching to local boutique shops and hopefully bigger retailers! Allowing us to even further help these animals!

  
 

Risks and challenges

We have kept our risks very minimal by doing a lot of the essential work upfront. The toy design company we are working with is domestic here in the USA, has been in business for 15 years, and has a legacy of producing on time. The manufacturing process should go without a hiccup and we are quality control freaks so rest assured what you see is what you will get! Awesome plushes that do good and are made with high quality materials!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Set of 4 Pins/Button

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Ships to Anywhere in the world
    16 backers
    $
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  2. Select this reward

    Pledge US$ 15 or more About US$ 15

    Pins & Stickers.
    All 4 characters included.

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    $
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  3. Select this reward

    Pledge US$ 30 or more About US$ 30

    Pins & Stickers + (1) T-Shirt

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Ships to Anywhere in the world
    2 backers
    $
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  4. Select this reward

    Pledge US$ 39 or more About US$ 39

    EARLY BIRD SPECIAL:

    Any (1) Unjust Plush + Sticker Set

    - US SHIPPING INCLUDED IN ALL REWARDS -

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 83 backers
    $
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  5. Select this reward

    Pledge US$ 39 or more About US$ 39

    Any (1) Unjust Plush

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Ships to Anywhere in the world
    12 backers
    $
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  6. Select this reward

    Pledge US$ 69 or more About US$ 69

    EARLY BIRD SPECIAL:

    Any (1) Unjust Plush + T-Shirt + Sticker + Button

    - US SHIPPING INCLUDED IN ALL REWARDS -

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 20 backers
    $
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  7. Select this reward

    Pledge US$ 75 or more About US$ 75

    Any (2) Unjust Plush

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    $
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  8. Select this reward

    Pledge US$ 109 or more About US$ 109

    Any (3) Unjust Plush

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Ships to Anywhere in the world
    0 backers
    $
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  9. Select this reward

    Pledge US$ 147 or more About US$ 147

    Any (4) Unjust Plush

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Ships to Anywhere in the world
    8 backers
    $
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  10. Select this reward

    Pledge US$ 259 or more About US$ 259

    *Early Bird Limited Quantity* - Everything Included!

    Master Collection: All (4) Unjust Plush + (4) T-Shirts + (4) Buttons + (4) Pins + (4) Stickers

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Ships to Anywhere in the world
    Limited 7 backers
    $
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  11. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Ultimate Backer gets to help design the next Unjust Plush and is flown out to LA for a Dinner to meet the team. (domestic flight only covered)

    - US SHIPPING INCLUDED IN ALL REWARDS -

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    Limited 2 backers
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Funding period

- (35 days)