Give Unicorn Horns to Kids that Need Magic the Most
More About the Unicorn Scouts Kickstarter:
You need more whimsy, and so does the world. So we’re going to send it to you – are you ready to get Whimsy in the MAIL?!
Because we ALL need to play – and too many of us have buried our whimsy for too long. If you want to get in the Habit of Joy, we want to show you how whimsy is the way that works for us. Support this Kickstarter to give a horn to a child in need, get YOUR dose of whimsy in the mail, and join the Unicorn Scouts.
We don’t care how old you are, what your gender is, who you love, how you look, where you live or what you believe.
Why a Unicorn? Because magic is REAL, and it's inside each of us Everyone has whimsy and magic inside that needs to shine (we call that your unihorn). Everyone is a Unicorn!
This Kickstarter is about sending whimsy through the mail, and about building a Unicorn community. We're raising $10,000 to get enough supplies to give free unicorn horns to kids, and to recruit more Unicorn Scouts for our ongoing efforts. This is our first world-wide membership drive for the Unicorn Scouts. Come out and PLAY with us!
Project #Unihorn Stickers (start at $10 level):
I created Project #Unihorn for my birthday 2+ years ago. It's one of our first pieces of Whimsy - the Unicorn Mission of finding potential unicorns and adding a #unihorn sticker to reality-hack the world. We've personally taken these stickers to Turkey and Spain (you can still spot them around Barcelona after 2 years!). Friends and family have taken them to England, China, Australia, New Zealand, South Africa, Italy and Peru.
We've updated our original sticker sheet design to add MORE unihorns! Each sheet now contains 13 stickers. And we can't WAIT to see what you #unihorn!
Taste of Whimsy ($20):
If you want to get a sense of what a Unicorn Whimsy Mission is, or send an awesome gift to a friend - a Taste of Whimsy is a great introduction to The Unicorn Scouts. You'll get 3 Unicorn Whimsy Missions, a sheet of Project #Unihorn stickers and some surprise goodies.
The Unicorn Horn ($30):
What color is *your* unihorn? At this level, you'll get everything in "Taste of Whimsy" PLUS a Unihorn in the color of your choice. We highly recommend wearing your horn while completing your Unicorn Whimsy Missions.
The Full Rainbow ($50):
The Full Rainbow is the core of this project – it’s a whole whimsy kit from the Unicorn Scouts! You will get a Unicorn Scouts cape, a horn, a rainbow of 7 magic envelopes with fun Unicorn Whimsy Missions, your first badge for completing your missions, an exclusive Kickstarter Backer badge, a sheet of Project #Unihorn stickers, and some surprise goodies.
The Double Rainbow ($90 for 2 kits + add $50 per add'l kit):
Being a solo Unicorn Scout is great, but it's even more fun with friends and/or family! Buying 2 Full Rainbow kits saves you $10. PLUS, we'll send a couple extra Unicorn Whimsy Missions for you to do together. **Note, we will ship all kits in one package, to one US address. If you want 3 or more - just add $50 per extra kit.
The Unicorn Scouts Troop ($250):
Want to develop your OWN whimsy crew? YAY!!! Create a Unicorn Scouts Troop with you + 3 people! You will get 4 Full Rainbow kits (add $50 per additional kit). Plus we have a bunch of extra goodies - including a jar of edible glitter, a poster and some handy handouts - to help support your troop and your outreach efforts. Elliotte will do a kick-off Skype call with you, and will regularly check in via email. We love this level because we want YOU to spread the Whimsy and reach more kids that need a Unicorn Horn. Note, we will ship everything to one US address - you distribute to members.
First – you already ARE a Unicorn. But it's ok if you don't know it yet (remember it yet), or let it show. That's what we're here for!
The Unicorn Scouts is an ALL ages + spectrums troop. We are GREAT for kids (it's co-founded by a 7-year-old), and we strongly encourage parents to join *with* their child(ren) so you can play together. But it’s 1000% not kid required - it's for EVERYONE! We **highly** recommend the Unicorn Scouts for kid-free couples, for groups of adult friends, for work teams and for senior citizens. No matter your age or kid status, if you need more Joy in your day – Whimsy is the way!
Whimsy in the Mail is the first international push for the Unicorn Scouts to reach more unicorns around the world. We’re so excited to spread more whimsy in the world. THANK YOU for supporting our efforts.
We’ve limited the first wave of Whimsy in the Mail to keep our focus on giving unicorn horns to kids at events, to keep shipping simple and to grow with speed AND intention. We have a firm commitment to delivering exceptional whimsy for everyone, and the Full Rainbow kits take a lot of love to prepare. (There's magic in those envelopes!)
So we're pacing ourselves. If we are amazingly, magically successful and max out on the first wave of 500 for shipping - we will open another level for wave 2 of Full Rainbow kits that will ship later and be international. (We really want to reach the whole world, it's just complicated!)
If you have questions or want to get in touch with us – please visit www.unicornscouts.com for more information.
We’ve personally handed out and completed hundreds of Unicorn Whimsy Mission. These are fast, fun "quests" that allow you to be silly. Simple missions include acting like a cat, making art out of food, or performing “I’m a Little Tea Pot.” These are just examples.
When you get Whimsy in the Mail, we provide everything you need to complete your Unicorn Whimsy Missions. This includes some info about our inspiration sources, fun supplies if needed, and clear instructions.
We'll also invite you to our private Facebook group to share your experiences - and we also encourage public social sharing because:
Hi. My name is Elliotte, and for two decades I forgot I was a Unicorn. I was a successful tech executive, but I wasn’t having much fun. Emotionally, I was just surviving. But Liliana – my mighty 7-year-old daughter – reminded me that my inner child needs to come out and play! Now - as a public Unicorn - I’m THRIVING.
About 3.5 years ago, I asked “What can I do to make my life better?” — and whimsy was the answer I was given. That turned into Unicorns - and the Unicorn Scouts.
Being a Unicorn Scout has dramatically elevated my Joy levels, and has connected me more deeply to my daughter and to the world. I’ve built whimsy into the core of my community. Giving the gift of unicorn horns - and reminding people of their magic - is such a BLESSING in my life. Whimsy is the way I live and love - and it WORKS. I've seen it benefit so many people. I know it can give YOU a boost, too.
I want you to find your Joy – and your whimsy - again. Whatever that special spark — your beautiful unihorn — looks like for you. Embrace its power. Feel its connection to your spirit. Share it with the world! We NEED you to shine.
About four months ago I asked “What can I do to make the world better?” – and SHARE the Unicorn Scouts was the answer I was given. So here we are! We're taking the Unicorn Scouts on the road. We're going to send YOU whimsy in the mail, and together we're going to give away SO many unicorn horns to kids that need a reminder of their magic *the most.* Because turning whimsy into magic and joy is what Unicorns DO.
We are SO excited to run this Kickstarter and raise funds for our Helping Unicorn Horns. To bring you Whimsy in the Mail. To invite YOU to become a Unicorn Scout. Let's get our unihorns out and let them shine in the world.
The Unicorn Scouts is a whimsy troop - a global community - for all ages and all spectrums of Unicorns. We’re on a mission to bring more whimsy to the world and get into the Habit of Joy.
When you become a Unicorn Scout, you embrace your silly side and let it shine. You develop a whimsy habit, and it’s as important for your health as stretching, eating your vegetables and sleeping.
Whimsy is a fun, easy way we can connect with our inner child. Having a childlike attitude is NOT childish! Whimsy is a way to connect with our families, our friends, our communities and the world. We share whimsy to create Joy for ourselves, our loved ones and even – especially - strangers.
As a Unicorn Scout, you are not alone. You are a magical member of a world-wide herd of unicorns dedicated to supporting each other. We let our inner children come out and play. We help kids in need remember their magic. We connect and share Joy. We are stronger together. We live the change we want to see in the world.
Once you’ve backed he Unicorn Scouts, we will offer you options for subscribing to **more** Whimsy in the Mail. Every month we want to send you another rainbow of new Unicorn Missions and a NEW badge for completing them. Every monthly membership also means another horn we can give away for free.
We're also developing special, bigger Unicorn Missions that will earn their own badges. We have SO many whimsical ideas bubbling - it's going to be an ongoing adventure!
But it's optional. There is no ongoing, required commitment – except to your own Joy.
Yes, this is our first Kickstarter campaign. But this is not our first rodeo. We’re serious about being silly - AND we're serious about bringing the Unicorn Scouts to life.
Elliotte is a former marketing executive that has handled international product launches and helped promote more than a dozen startups. We have been a Unicorn Scouts family for almost 4 years, running WhimsyShops and creating magical, silly experiences.
Since November, we have been getting the business of the Unicorn Scouts into place. We have formed an LLC in California. We have a website, Facebook page, blog, and Instagram account. We're building our sparkle store for post-launch membership and new whimsical products (but we won't open it until this Kickstarter concludes. And backers WILL get their kits first!)
We have been selected to create the Unicorn Scouts Mission Station at Lucidity Festival in April, along with 3 whimsy shops. We have also been selected as vendor makers at Bay Area Makers Faire 2017 in May.
Why $10,000? We did the math, and broke down expenses. To get economy of scale and keep whimsy costs down, we need to buy supplies in bulk. After the 10% taken for fees, the $9,000 remaining will go to buying horns for kids, Unicorn Scouts gear, print materials and packaging.
Risks and challenges
We’ve sourced the horns, capes, stickers, badges, thank you cards, envelopes and paper – all with our delivery timing in mind. We’re ready to run. We’ve priced out shipping to handle the stickers (the USPS has a flat international postage stamp for $1.50) and the whimsies and Unihorns are simple and super light.
The Full Rainbow kits are more involved - so we’re keeping this first wave of Unicorn Scouts membership simpler by limiting it to 500 max. We CAN scale with our vendors, but we will also need more time to manage that second wave, so we'll only add it if we hit the max.
We're also only shipping the member kits to the US in the first wave, because we don't want to have a poor experience (high fees, VAT, delays) for international supporters. If international demand climbs, that's a wonderful success problem we will be *delighted* to solve in the second wave of membership. If you're an International backer and want us to ship full kits to you - please let us know!
We still have a couple elements to design: the specific look of the badges (but we’ve done the pricing), the specifics of the packaging (this is where economy of scale allows us to do more awesome things) and we’ll be adding surprises as we go. We also need to design our t-shirts (in progress, stay tuned.)
The main “risk” to our delivery schedule would be a slow down due to potential kid germs. But we’re both healthy as horses – actually healthy as Unicorns!Learn about accountability on Kickstarter
- (31 days)