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UNDO Labs is a design and innovation studio that rethinks our environmental relationship with man-made products.
UNDO Labs is a design and innovation studio that rethinks our environmental relationship with man-made products.
490 backers pledged $13,582 to help bring this project to life.

About

UNDO Laces: Offset the Carbon Footprint of Shoes with Style project video thumbnail
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$13,582

490

UNDO Labs is a New York and Istanbul-based design and innovation studio that rethinks our environmental relationship with man-made products. We do this by redesigning simple products in an innovative way and offering a carbon offset mechanism through which users of our products can "undo" the environmental damage created by some of the items they use. More on this mechanism below. 

Our first such product is UNDO Laces, an innovative take on the plain old shoelace.

Why a shoelace as our first product? The shoe is one of the most environmentally damaging items we wear due the raw materials used and intensity of manufacturing processes. According to an MIT study, a typical shoe has a carbon footprint of 30 pounds of CO2. 25 billion shoes are sold in the world per year - the carbon footprint of the global shoe industry is close to that of the entire country of Italy! So we created our first product to undo the damage of the shoe industry. 

Here's how it works: You buy a pair of undo laces, UNDO Labs offsets the carbon footprint of a pair of shoes by purchasing carbon offset credits from a wind energy, solar energy or reforestation project on your behalf. We do this by going through 3rd party carbon offset vendors. If everyone in the world had an UNDO Lace for every shoe they owned, the carbon footprint of the entire shoe industry would be offset!

To learn more about our mission, watch this brief animation:

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We did not only want to create a product that’s good for the world, but also wanted it to make an aesthetic statement and offer functional innovation in a simple product such as a shoelace.

What's the pain point in changing your shoelaces? Taking the old ones off and putting the new ones on. Same with us. With mini magnets installed in both ends of the shoelace and an easy mechanical twist, we designed a product that’s easy to replace and practical to use.

Here’s how you replace an UNDO Lace with another UNDO Lace:  You simply take the old one off, the new will be automatically in. Don't believe it? Here's a short video on it:

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With numerous colors and styles available, you can give your shoes a new look every time you change your UNDO Laces.

Closing the loop refers to making any process sustainable; hence the UNDO Lace enables you to close the loop; it’s a visual manifestation of our purpose. With its unique look, the UNDO Lace enables you to share your commitment to making the world a better place.

We’ve been working on our first product over the past 6 months. We went through multiple stages of prototyping until we've come to the product that we are finally launching.

Thanks to our manufacturing partner Kord, we were able to manufacture the first batch of our product and test it with hundreds of users for feedback. We discovered new use cases of our product and new product ideas which we will be developing in the upcoming months. Below is a short video on our manufacturing partner for the UNDO Laces. 

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We've already completed the final prototypes and had a first, small badge of the product manufactured. We started distributing it at design shows such as the NYC Design Junction or Wanted Design in NYC. We received amazing support and encouragement about the environmental story as well as the product and are humbled by the excitement of our early users. Our goal with this campaign is to raise enough capital to start distributing our product to more like-minded people around the globe!

Thanks for supporting us...and helping us make a difference in the world, one shoe at a time. 

Risks and challenges

Honestly, we do not anticipate any major hiccups. Unless we receive an overwhelming number of orders, we will deliver undo laces to our backers on time. Though it would be a fun problem to have:)

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    BE AN UNDO PIONEER:

    You'll get a heartfelt thank you from a polar bear and his friends for your support.

    As a pioneer member of the UNDO community, you will exclusively get UNDO updates and new product offerings.

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  2. Select this reward

    Pledge $4 or more About $4

    GET AN UNDO POSTCARD:

    Get an UNDO postcard with your favorite character illustrated by our brilliant illustrator Basak Agaoglu who created our Environmental Story animation movie.

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  3. Reward no longer available

    Pledge $9 or more About $9

    SUPER EARLYBIRD SPECIAL:

    Exclusive for the first ever 100 backers!

    Be one of the first to get a set of UNDO Laces for a super earlybird price - 50% OFF planned retail price of $18. FREE Shipping.

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    Reward no longer available 100 backers
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  4. Select this reward

    Pledge $11 or more About $11

    EARLYBIRD SPECIAL:

    Limited to 500 backers.

    Be one of the earliest to get a set of UNDO Laces for an earlybird price - 39% OFF planned retail price of $18. FREE Shipping.

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    Limited 145 backers
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  5. Select this reward

    Pledge $13 or more About $13

    GET UNDO LACES:

    Join the movement to undo the damage!

    Ok, you weren't as quick as the early birds but you still get a great deal! Pledge now and own a set UNDO Laces of your choice for 28% OFF planned retail price before it's on the market with FREE Shipping!

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  6. Select this reward

    Pledge $33 or more About $33

    STYLE-PACK EARLYBIRD SPECIAL - 3 SETS OF UNDO LACES:

    Exclusive for the first 500 backers.

    Get one for your sneakers, one for your dress shoes and one to give someone as a gift - UNDO Laces make great gifts!

    Get three sets of undo laces of your choice with a great earlybird deal for 39% OFF planned retail price with FREE Shipping.

    You will undo the environmental damage of 3 pairs of shoes!

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  7. Select this reward

    Pledge $39 or more About $39

    STYLEPACK SPECIAL - 3 SETS OF UNDO LACES:

    Get one for your sneakers, one for your dress shoes and one to give someone as a gift. UNDO Laces make great gifts!

    Get three sets of UNDO Laces of your choice with a great Kickstarter deal for 28% OFF planned retail price before they hit the market with FREE Shipping!

    You will undo the environmental damage of 3 pairs of shoes!

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    22 backers
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  8. Select this reward

    Pledge $110 or more About $110

    UNDO FANPACK SPECIAL - 10 SETS OF UNDO LACES:

    This is for the real UNDO fans!

    Get 10 sets of UNDO Laces of your choice with a great Kickstarter deal for 39% OFF retail price before they hit the market with FREE Shipping.

    You will undo the environmental damage of 3 pairs of shoes!

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  9. Select this reward

    Pledge $150 or more About $150

    PERSONALIZED STYLE PACK - 3 SETS OF UNDO LACES WITH YOUR NAME ON THEM:

    Get three sets of undo laces of your choice before they hit the market and join the movement to undo the damage!

    We'll laser engrave your name (or anything else) to the metal ends of the laces.

    You can have separate names on different laces. Add 10 USD for each additional name.

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  10. Select this reward

    Pledge $500 or more About $500

    JOIN THE UNDO LABS BETA TESTING PROGRAM:

    We have several fun & cool ideas in the pipeline.

    As a UNDO Beta testing program member, you will receive free prototype samples, use them, give feedback and play a critical role in our upcoming product developments!

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    Pledge $4,000 or more About $4,000

    ISTANBUL + FACTORY VISIT: 3 DAYS (TRANSPORTATION AND LODGING INCLUDED)

    You'll spend 3 autumn days in one of the most beautiful cities in the world, where you'll meet with UNDO Labs founders and take part in the discussions on our "highly confidential" list of next products to come :)

    You'll also get to spend a full day visiting our manufacturing facility in the country side where you will experience the production process of UNDO Laces end-to-end.

    You'll get to manufacture your own UNDO Laces starting from picking up single threads to assembly and final packaging.

    We will also an authentic lunch on the seaside with the locals helping undo laces come to life.

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Funding period

- (30 days)