We have decided to place a slight change in our stretch goals. We really want to hit the stretch goal where we can add blurbs on the back of each shirt, highlighting the figure on the front. Therefore, we now only have 1 stretch goal of $14,000 that'll be dedicated to having 2-3 sentences on each shirt's back describing that figure's significance.
The Return to Kickstarter
Since completing the original UnderRepped project on Kickstarter, we have gotten great recommendations for new shirts...from you. Now it's time to bring those ideas and shirts into design and ultimately production. Unfortunately, designing and printing these shirts comes with a substantial cost. While some of the new shirts have been prototyped, we need to raise more funds before moving into full-scale production. For these reasons, we think Kickstarter will again be a good fit.
We are really excited to expand our line with new figures from a multitude of different areas. Backers from our previous project told us that they wanted a more diverse set of figures, and we listened by adding figures like Langston Hughes for social activists and poetry lovers, Gene Roddenberry for Sci-Fi gurus, and Gunpei Yokoi (Inventor of the Game-Boy) for gamers. These figures all influenced the way we think about certain subjects, yet we believe people who want to spread their story don't have many chances to do it. We hope you will back our project to help us expand our reach!
The New Reps
The project will work to bring 6 new individuals from prototype to production.
Gene Roddenberry - Futurist & Creator of Star Trek
Billie Holiday - Influential Jazz singer & songwriter
Langston Hughes - Writer, social activist, and significant figure in the Harlem Renaissance
Gregor Mendel - Founder of the science of genetics
Alan Turing - The father of artificial intelligence
Gunpei Yokoi - Invented the Game Boy
In addition to Underrepped's designs, we also make sure that the shirts are comfortable and durable. All of the shirts will be:
• Printed in Camden, NJ
• Made of 100% cotton
• Printed using a discharge process
These specifications allow us to deliver consistent, high-quality tees. From the previous feedback, we will continue to print UnderRepped shirts with the discharge printing process. Most t-shirts are made by putting ink onto the shirt (plastisol), and over time the image can crack and peel. We wanted to avoid this. The discharge process lifts dye from the shirt leaving you with an image that is literally part of the fabric, meaning it's as soft as the rest of the shirt. All of these decisions have come together to make a high quality shirt that looks great!
We will also include custom tags that are specific to each shirt!
UnderRepped's Initial Media Coverage!
We will also be offering any of our old designs as part of the project. If you missed our project last time, here is your second chance!
• Adolph Rickenbacker - Inventor of amplifiable electric guitar
• Rene Laennec - Inventor of stethoscope
• Roald Amundsen - Discovered South Pole & led 1st voyage to North Pole
• Victoria Woodhull - First woman to run for US President
• Nikola Tesla - Scientist who created alternating current
• Ada Lovelace - The world's first computer programmer
• Men's and Women's
• Crew Neck and V-Neck
• Sizes (Both Men's and Women's): S, M, L, XL
• Colors: Black, Blue, Grey, Maroon [maroon only in crew]
If you choose to support our project through our poster reward option, we can place any of the six new figures (Roddenberry, Holiday, Hughes, Yokoi, Mendel, or Turing) on a 12" X 18" CANVAS similar to the one below.
We will include 1-2 sentences on the back of each shirt, explaining the significance of the person on the front!
Check out UnderRepped's first project here.
Have a question about the UnderRepped's Kickstarter project? Drop me a message or discuss UnderRepped at Crowdfundingforum.com!
Risks and challenges
Since I'm a medical student, I see coordinating a production schedule around my time at the hospital to be the biggest challenge in completing the project. Fortunately, I have experience from the first project in delivering the rewards. I have also enlisted more people to help in the design and production for the expansion, making a delivery date of August 2013 a realistic timeframe. Beyond the practical aspects of completing the project, my passion for this idea will keep me truly motivated throughout the process!
Here's what some of our previous backers thought about the shirts:
"Got my two Amundsen shirts today! They are fantastic. Cotton is so soft! Thanks!"
"Love them. Love the design, love the quality and feel of the material."
- (28 days)