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CHF 1,351
pledged of CHF 3,000pledged of CHF 3,000 goal
32
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, November 19 2016 10:22 AM UTC +00:00

Stylish, understated & award winning underwear for men.

We'll change the way you buy your daily essentials - award winning, stylish, of exceptional quality & always 100% hassle-free

Stylish, understated & award winning underwear for men.

We'll change the way you buy your daily essentials - award winning, stylish, of exceptional quality & always 100% hassle-free

CHF 1,351
pledged of CHF 3,000pledged of CHF 3,000 goal
32
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, November 19 2016 10:22 AM UTC +00:00

About


We're building a lifestyle brand offering great quality, stylish products for men - we want to change the way men buy their essential products - removing the hassle and always keeping everything fresh.  Everything will be available via regular subscription, delivered directly to your door and completely hassle-free.  

We've spent 18 months developing our products, brand positioning, logo, website, packaging and delivery processes. Our initial focus will be a small range of classic-styled underwear in brief and boxer brief styles.

We have re-imagined the selling of underwear by displaying them in everyday situations throughout your daily journey. Our photographs, logo and digital icons all maintain this theme. 

 Always with you and offering support, Undamentals are your humble partners on life’s journey. 

 Comfortable and stylish with denim inspired melange colours and using only the very best fabrics. Undamentals is a grown-up proposition for the stylish and fashion conscious man.    

 Our Joy Rider briefs are available in Vintage Blue Jean and Stonewash Grey Jean. They are sporty, supportive and comfy whatever you’re up to.

 The Easy Rider boxer briefs come in Black Jean and Classic Blue Jean, our snug fit boxer briefs, wear easy with jeans or smart stuff.

 The seams on your Undamentals are designed to stretch as you move and then bounce right back into place, our flat stitching will ensure the ultimate in comfort, wherever your daily ride takes you. Undamentals are made with top grade stretch cotton for a perfect fit and have a soft lined waistband for extra comfort 

 All products are hand finished and use 210g per m2 cotton, 30% thicker than typical high street products; delivering a much softer and more luxurious feel. 

 Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, Undamentals makes this hassle-free, enjoyable and reliable - on your smart phone, tablet or desk-top.

 All Undamentals subscriptions can be managed easily on-line, allowing subscribers to cancel, skip or change styles as and when they want. 

 Undamentals will confidently focus on a core range of styles in denim-inspired colours and sell them direct to customers through its own website.  

 Consumers can buy a single pair or a pack of 3 either as a one-off purchase or by signing up for our easy to control subscription service, receiving their Undamentals at regular intervals at a competitive discount. 

Subscribers, or Undamentalists, will unlock special discounts, offers and gifts in their regular delivery packs. 

We have carefully selected suppliers in UK, Switzerland & Asia. Our core manufacturer is respected and experienced and produces CR7, Jockey and Diesel underwear. 

 Undamentals are subtly branded to deliver a premium and grown-up feel, while retaining a sense of fun and personality with their inner label messaging and playful delivery packaging.  

We are already being recognised with industry awards, scooping a Gold Award at the prestigious Pentawards 2016, which were held in Shanghai. This award recognises our innovation, branding and packaging design concepts. 

 

 So, get involved and join us, become an Undamentalist! 

 

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Risks and challenges

We have tested our production, products, social media approach and our website on a very small scale since February 2016. We have received very positive feedback on the product quality, the personalised customer service approach, the packaging and the originality of the brand positioning. We have some small adjustments to make but can ensure these are successfully made and all backers rewards are fulfilled with the requested funding. We have already secured an industry award, winning a Gold Pentaward in September 2016, which recognised our innovation, branding and packaging design concept.

We share below a couple of examples of feedback to date. Please see our Instagram and Twitter accounts for more details with feedback from real customers and online fashion bloggers during our small pilot.

High Street Gent - Independent Fashion Blogger -
https://highstreetgent.com/2016/03/14/the-fundamentals-of-undamentals/

Design Taxi - Design, Style and Culture - http://designtaxi.com/news/384811/Undamentals-A-Men-s-Underwear-Subscription-With-Clever-Cheeky-Branding/

We are confident in our ability to deliver to the timelines shared with negligible risk for our backers and that the product will meet expectations.

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Support

  1. Select this reward

    Pledge CHF 5 or more About $6

    Enjoy The Ride

    A huge thank you and feel good sensation to take with you on your daily ride! We will email our thanks along with an introduction to the brand.

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  2. Select this reward

    Pledge CHF 15 or more About $16

    Back To Pair One

    A single pair of Undamentals briefs or boxer briefs, with a choice of colours and sizes.

    Includes:
    • Single pair of Undamentals
    • Innovative & Award Winning Packaging
    • Worldwide Delivery
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    Limited 7 backers
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  3. Select this reward

    Pledge CHF 25 or more About $26

    Are You Sitting Comfortably?

    A pair of Undamentals briefs AND a pair of Undamentals boxer briefs, with a choice of colours and sizes.

    Includes:
    • Single pair of Undamentals Briefs
    • Single pair of Undamentals Boxer Briefs
    • Innovative & Award Winning Packaging
    • Worldwide Delivery
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  4. Select this reward

    Pledge CHF 60 or more About $61

    Think Outside The Boxer

    Six pairs of Undamentals with a choice of all briefs, all boxer briefs or a mix. Each style with a choice of colours.

    Includes:
    • Six pairs of Undamentals
    • Innovative & Award Winning Packaging
    • Worldwide Delivery
    • Your name on our website homepage, forever
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    Limited 12 backers
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  5. Select this reward

    Pledge CHF 3,000 or more About $3,025

    Living on a Pair!

    Live like a King with a one year supply of Undamentals - 365 pairs delivered to your door, with shipping included. Choice of styles (boxers or boxer briefs), sizes and colours

    Includes:
    • 365 pairs of Undamentals
    • Worldwide Delivery
    • Your name on our website homepage, forever
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    Limited 0 backers
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Funding period

- (30 days)