There’s simply no better way to cruise through a city or suburb than on an Unagi scooter. Slow and expensive Ubers, Lyfts, Limes, and Birds all become a distant memory. So say goodbye to your painful commute!
The Unagi Scooter holds no secrets. Its superiority is due to advanced materials, top-tier technology, and thousands of engineering hours. The result is a zero-emission scooter that travels long distances on a charge, tackles hills with ease, and even smooths over rough road surfaces. Every inch of an Unagi is designed with durability, structural integrity, and a minimal aesthetic. It’s a transportation experience like no other.
The magnesium alloy handlebar is a feat of structural engineering that required more than thirty prototypes to perfect. Integrated in the top bar are the intuitive controls of the dashboard—throttle, brake, horn, and LED headlight. No visible wires. No bulky console. Just a sleek, integrated command center that connects the rider to the ride. Why Magnesium? It’s 33% lighter than aluminum, which partially explains why the Unagi is the most portable scooter on the market.
You have two choices: The E250 contains a robust 250-watt motor embedded in the front wheel, and is ideal for riders whose typical ride is flat, urban terrain. The E450 has 450 watts and over 28 newton meters of torque so you can easily tackle hills with 15-degree inclines. Our motors are completely custom-built, utilizing rare-earth neodymium magnets and a monitoring system to ensure they never overheat. They have been painstakingly optimized for efficiency, responsiveness, and longevity.
One gentle push on the ergonomically optimized lever and the dual electronic anti-lock brakes bring you to a safe, steady stop. We’ve built variability into the controls on both our throttle and brakes, so pushing down further increases their action. The controls on almost every other scooter we tested are binary in their action—either all on or all off—making for a jarring, jerky, unnerving ride. And no one likes to get jerked around.
First "One Click" Folding Scooter
Press one button and the patented Unagi stainless steel hinge system folds and locks in a smooth, satisfying click. This engineering breakthrough makes it dramatically easier to fold and carry than every other scooter on the market. We know because we tested them.
Highest Density LG Battery
Unagi is powered by the highest quality electric batteries in existence, courtesy of LG. Coupled to our custom designed management system, it provides the highest energy density and lowest charging time of any battery its size. Like everything on our scooters, longevity, and reliability are the primary goals. The batteries will last for many years with continuous daily use, and can be easily upgraded. You can replace it yourself or just ship us your old one, and we’ll send you a new one.
You’ll always see and be seen even in low-visibility nighttime conditions with a flush-mounted 47 lumen LED front light and a rear blinking red LED.
Carbon Fiber Tubes
Unagi leverages TORAY carbon fiber from Japan to strike an unprecedented balance of lightweight and heavy-duty strength. The composite is anisotropic, a technical term meaning it’s laid down by hand in a painstaking process that optimizes strength by distributing layers of fiber where it’s needed most. You don’t have to tell your friends that your scooter uses the same carbon fiber as Elon Musk’s Space-X rockets, but we won’t blame you if you did.
Soft, Sturdy Silicone Deck
The scooter deck achieves an ideal combination of rigidity and comfort by combining a singular piece of machined aluminum with embedded silicon on the top surface for traction. But what’s missing from this equation? The seams, joints, stitches, bulk, scratchy sandpaper grips, and harsh metal finish that comes standard with other scooters.
Automotive Quality Paint Job
Run your hands over Unagi and you’ll instantly notice the perfect finish. Unagi provides an exterior befitting a luxury vehicle with three separate coats including a laminate and a high-abrasion resistant paint to handle the wear and tear of the road. And most importantly, our scooters will never rust. And that high-tech paint comes in three vivid, stylish colors. So what color is personal freedom, anyway? You decide.
Never Flat Tire Technology
Flat tires? Please. Our solid rubber 7.5” wheels are puncture-proof so they’ll never foil your morning commute. Our design team broke new ground on these tires. Notice the ingenious air pockets throughout the circumference of the wheel. They act as a front and rear suspension system, providing the right amount of shock absorption that lets you still feel responsive balance and road
Select your speed—beginner, intermediate, or advanced. The scooter’s processor governs top speed and acceleration and will remember your speed preferences so you don’t have to.
Kick Ass Kickstand
Our kickstand is a perfect example of our ruthless obsession with detail. Unlike all other scooters on the market—whose generic kickstands come from a third-party vendor—the Unagi’s kickstand is designed from the ground up to seamlessly integrate with the deck. So sturdy and simple and practically invisible when you’re riding.
E250: 250 Watts. Ideal for flat terrain, typical urban landscapes.
E450: 450 Watts. Additional torque to handle 15-degree hills.
Early backers get a significant discount on either the E250 or the E450 models. Just $623 secures your E250 single motor Unagi scooter in Cosmic Blue, Gotham Grey, Sea Salt White or Matte Black. Only the first 75 E250 will be at this reward level; once those are gone, the E250 will be $757.
We beat our first stretch goal, and have added Matte Black as a finish option. All backers will be able to choose between the Cosmic Blue, Gotham Grey, Sea Salt White or Matte Black We will contact backers upon conclusion of the campaign.
There’s no perfect solution to crime. But you can rest easy knowing the Unagi locks up as safe as any bicycle with a U-lock. Specifically, one that has at least a 10cm x 15cm internal space. A talented criminal can get through almost any lock on an empty street with enough time, but a good U-lock is certainly safe for afternoon trips into the coffee shop or grocery store. Better, the Unagi is so light and portable, we usually just fold it up and bring it in with us.
Charley: The Unagi Mascot. Our dog Charley represents the Unagi team. We can handle adversity and will never give up!
Over the past 20 years, David Hyman has pioneered revolutionary start-ups that have fundamentally changed the landscape of technology and media. As founder and/or CEO, he has developed:
MOG: This pioneering music subscription service was first acquired by Beats By Dre, and subsequently acquired by Apple Music.
Gracenote: This technology and music database, a built-in feature of every CD ripping application (including iTunes), made it possible to rip a CD without having to type in the names of the songs. Acquired by Sony in 2008.
Blin.gy: The first augmented reality app to create a virtual green screen via machine learning, Blin.gy became an integrated experience to run competitions on The Ellen DeGeneres Show.
We tried subways and Ubers, electric bikes and bike shares, and even an electric skateboard. We sat in traffic, missed critical meetings, and got grease on our pants and dirty looks when we lugged our bikes on the subway. We paid crazy parking fees (and fines) and pulled our hair out waiting at empty bike stations. We liked the scooter shares—all that time saved, all that fresh air—but they always seemed to let us down. They weren’t there when we needed them or weren’t charged, and weren’t powerful enough when they were. :-( In the end, maybe we don’t like to share. And now, we don’t have to.
Technology has made it infinitely easier to communicate and far more difficult to connect—with the people, places, and experiences that mean the most to us. Unagi helps bridge that divide by making all the things you want to connect with easier, cheaper, and way more fun to get to. Your office, your lecture hall, that new ramen place, the friend who’s gonna love that new ramen place.
We plan to ship to anywhere in the world; if you are unsure if we can ship to you for any reason, please contact us and we will work with our logistics partner to provide a solution.
Naturally, we stand behind our products—we offer a one-year warranty for all manufacturing defects with repair or replace options.
Risks and challenges
We’ve thought through the entire production and delivery process from end-to-end, and identified key areas of risk. The number one risk in running a technology-driven Kickstarter is that supply chain partners cannot manufacture the product as designed, and to the quality standard desired. To mitigate this, we’ve already run many units through our manufacturing supply chain from materials to final product, and are confident that it works.
In addition to that, we’ve prepared for the challenges of a very successful campaign, and are ready to deliver on large orders of the Unagi scooter at a steady pace.
Quality assurance is key to managing and reducing risk. We’ve contracted one of the best inspection companies operating in China to run a testing cycle of over 100 checkpoints on a representative sample of the scooters before they ship to you.
We are opting to bear the extra expense of shipping direct from China to you, rather than building out a complex (and long) logistics chain. This adds significantly to our costs, but ensures the risk of a product not being delivered is minimal.Learn about accountability on Kickstarter
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