we're not your average clothing company. we design men’s and women’s elevated fashion basics, crafted from our signature fabric, to showcase a kid's drawing as Artwork.
THE PERFECT TEE
it all started with our obsession to design the perfect t-shirt. we've spent more than a year crafting every silhouette detail and developing our unmatched, freakishly soft, signature fabric.
why are our tees so dang special? learn more about omobono:
one. KIDS DRAW THE ART. we believe in the unlimited potential of a kid’s imagination and design fashion basics that showcase the raw confidence in a kid’s drawing. kids draw the Artwork and with every product you purchase, umano will give a backpack full of school supplies to empower a kid.
two. ART EDUCATION. funding for school art programs has been decimated. cuts stem from the fundamental misconception that art education is about learning to draw. in fact, art classes are about learning to see. art education inspires kids to create their own path.
three. HOMEGROWN. umano is homegrown in athens, ga, where southern soul meets the heart of indie rock. brothers jonathan + alex torrey have bootstrapped their passion all the way to bloomingdale’s. they handpicked the unmatched signature fabric and partner with supremely skilled clothworkers. their parents, both teachers, encouraged them to help kids help themselves succeed.
note. from the brothers.
thanks for checking out our project! we hope you dig our kickstarter exclusive and limited-edition rewards because we really need your help. the goal is to raise $30,000 for a new warehouse. we must lease and build out a warehouse space and expand our screen printing equipment.
umano is Italian for "mankind." our mission is to empower kids to unleash their creativity and create their own path. my brother and I believe that you don't have to choose between doing well and doing good. every kid deserves a chance. we measure our progress in number of backpacks given, not units sold.
we founded umano in 2011. we set out to make the perfect elevated men's and women's t-shirt and showcase the raw confidence in a kid’s drawing. in 2014 we launched our classico core collection—the culmination of a yearlong journey perfecting every silhouette detail and developing our signature fabric. the word “classico” denotes the highest standards of quality from a time when craft was the most important principle.
we're not about trends. we pair unpretending simplicity with an understated confidence to elevate the everyday. we design from a standpoint of authenticity and integrity with obsessive attention to detail and personalized meaning. umano is available at umano.com, bloomingdale’s, and select specialty retailers nationwide.
umano is growing and we must expand our warehouse to keep up with demand! because we're bootstrapped we rely on the support of the umano union: you.
as a backer you will be part of something bigger than yourself, the #fashionforgood movement. last year we reached our 10,000 backpack goal and we want to double that by the end of the year.
our rewards range from best-selling umano classico tees (exclusive for kickstarter) to limited-edition fine art prints and the opportunity to co-design Artwork with us!
thank you from the bottom of our hearts,
jonathan + alex torrey (the umano brothers)
join. our mailing list at umano.com/join-our-mailing-list.
ethics. like successful kickstarter fashion projects Sword & Plough, Ministry of Supply, The 10-Year Hoodie, and Flint and Tinder, we’re committed to making quality products responsibly.
Risks and challenges
we are always working with our production team and supply chain partners to guarantee the highest quality and mitigate risks. we will always be transparent with our community about challenges, including these:
IN THE EVENT OF EPIC DEMAND
we certainly wouldn't be the first Kickstarter project to bump into this problem, so we've taken the wisdom of past success stories. in the event of massive support from awesome backers like you (fingers crossed!), our manufacturing partners can take on additional units and in approximately four months we can manufacture enough tees for everyone.
our silhouettes fit true to size so we recommend you size up to be sure you get that awesome effortlessly cool fit we love.
there is general risk in the reliability of shipping companies, but we'll make sure we keep track of your order at all times and communicate its progress openly to you.
AND FINALLY, A PROMISE
umano is the cumulative result of years of designing, screen printing by hand, hand-sewn prototyping, drafting and redrafting patterns, surveying, and thousands of conversations with our customers and partners to improve our products and amplify our mission. more than anything, we want to see the #fashionforgood movement continue to grow and empower as many kids as possible and we promise to continue to do whatever it takes. our brand is defined by how we handle the risks and challenges we face. we will do everything it takes to make sure our customers are happy, not only with the products they purchase, but with our service as well and, most importantly, that you are proud to wear our signature Artwork as a badge that shows you are part of something bigger than yourself.
- (25 days)