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we're fashion with a story. kids draw the art. our mission is to empower kids to unleash their creativity. thank you. xx.
we're fashion with a story. kids draw the art. our mission is to empower kids to unleash their creativity. thank you. xx.
129 backers pledged $31,648 to help bring this project to life.

About

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umano: fashion for good. kids draw the art. u empower a kid.

$31,648

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umano is...

we're not your average clothing company. we design men’s and women’s elevated fashion basics, crafted from our signature fabric, to showcase a kid's drawing as Artwork.

THE PERFECT TEE

it all started with our obsession to design the perfect t-shirt. we've spent more than a year crafting every silhouette detail and developing our unmatched, freakishly soft, signature fabric. 

why are our tees so dang special? learn more about omobono:

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one. KIDS DRAW THE ART. we believe in the unlimited potential of a kid’s imagination and design fashion basics that showcase the raw confidence in a kid’s drawing. kids draw the Artwork and with every product you purchase, umano will give a backpack full of school supplies to empower a kid. 

two. ART EDUCATION. funding for school art programs has been decimated. cuts stem from the fundamental misconception that art education is about learning to draw. in fact, art classes are about learning to see. art education inspires kids to create their own path.

three. HOMEGROWN. umano is homegrown in athens, ga, where southern soul meets the heart of indie rock. brothers jonathan + alex torrey have bootstrapped their passion all the way to bloomingdale’s. they handpicked the unmatched signature fabric and partner with supremely skilled clothworkers. their parents, both teachers, encouraged them to help kids help themselves succeed.

press. nice little shoutouts from W Magazine and PandoDaily.

note. from the brothers.

hi, kickstarter,

thanks for checking out our project! we hope you dig our kickstarter exclusive and limited-edition rewards because we really need your help. the goal is to raise $30,000 for a new warehouse. we must lease and build out a warehouse space and expand our screen printing equipment. 

umano is Italian for "mankind." our mission is to empower kids to unleash their creativity and create their own path. my brother and I believe that you don't have to choose between doing well and doing good. every kid deserves a chance. we measure our progress in number of backpacks given, not units sold.

we founded umano in 2011. we set out to make the perfect elevated men's and women's t-shirt and showcase the raw confidence in a kid’s drawing. in 2014 we launched our classico core collection—the culmination of a yearlong journey perfecting every silhouette detail and developing our signature fabric. the word “classico” denotes the highest standards of quality from a time when craft was the most important principle.

we're not about trends. we pair unpretending simplicity with an understated confidence to elevate the everyday. we design from a standpoint of authenticity and integrity with obsessive attention to detail and personalized meaning. umano is available at umano.com, bloomingdale’s, and select specialty retailers nationwide.

umano is growing and we must expand our warehouse to keep up with demand! because we're bootstrapped we rely on the support of the umano union: you.

as a backer you will be part of something bigger than yourself, the #fashionforgood movement. last year we reached our 10,000 backpack goal and we want to double that by the end of the year.

our rewards range from best-selling umano classico tees (exclusive for kickstarter) to limited-edition fine art prints and the opportunity to co-design Artwork with us!

thank you from the bottom of our hearts,

jonathan + alex torrey (the umano brothers)

join. our mailing list at umano.com/join-our-mailing-list.

ethics. like successful kickstarter fashion projects Sword & Plough, Ministry of Supply, The 10-Year Hoodie, and Flint and Tinder, we’re committed to making quality products responsibly.

Risks and challenges

we are always working with our production team and supply chain partners to guarantee the highest quality and mitigate risks. we will always be transparent with our community about challenges, including these:

IN THE EVENT OF EPIC DEMAND
we certainly wouldn't be the first Kickstarter project to bump into this problem, so we've taken the wisdom of past success stories. in the event of massive support from awesome backers like you (fingers crossed!), our manufacturing partners can take on additional units and in approximately four months we can manufacture enough tees for everyone.

FIT
our silhouettes fit true to size so we recommend you size up to be sure you get that awesome effortlessly cool fit we love.

SHIPMENT
there is general risk in the reliability of shipping companies, but we'll make sure we keep track of your order at all times and communicate its progress openly to you.

AND FINALLY, A PROMISE
umano is the cumulative result of years of designing, screen printing by hand, hand-sewn prototyping, drafting and redrafting patterns, surveying, and thousands of conversations with our customers and partners to improve our products and amplify our mission. more than anything, we want to see the #fashionforgood movement continue to grow and empower as many kids as possible and we promise to continue to do whatever it takes. our brand is defined by how we handle the risks and challenges we face. we will do everything it takes to make sure our customers are happy, not only with the products they purchase, but with our service as well and, most importantly, that you are proud to wear our signature Artwork as a badge that shows you are part of something bigger than yourself.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    JOIN THE UMANO UNION

    your name as a member of the umano union will be proudly displayed on umano.com. plus, the umano team will send you good juju and x's and o's from athens, ga. because you rock. and we like people that rock.

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    Pledge $10 or more About $10

    HANDWRITTEN THANK YOU NOTE

    a handwritten note from the umano brothers jonathan + alex torrey to express their extreme gratitude.

    -unbleached cardstock
    -totally rad

    + your name as a member of the umano union will be proudly displayed on umano.com

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  3. Select this reward

    Pledge $15 or more About $15

    LIMITED EDITION HAND-PRINTED KERCHIEF

    pick one:
    #THEGEORGE by Marivi
    #THESKULL by Jessica
    #THETINYDANCER by Emanuel

    stand out from the pack with a Kickstarter exclusive kerchief. our signature Artwork gives a new perspective to cool bandanas.

    -black ink
    -hand-printed Artwork
    -22" X 22" white kerchief

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 11 backers
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  4. Select this reward

    Pledge $25 or more About $25

    HAND-NUMBERED PRINT

    a Kickstarter exclusive fine art print of (pick one):
    #THEGEORGE by Marivi
    #THESKULL by Jessica
    #THETINYDANCER by Emanuel

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 7 backers
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  5. Select this reward

    Pledge $30 or more About $30

    THE LITTLE BLACK BACKPACK

    this Kickstarter exclusive is the backpack we offer our giveback backpack for purchase. where simplicity meets practicality, get the little umano backpack that keeps giving back.

    -100% black polyester
    -white logo
    -13" x 12"

    + your name as a member of the umano union will be proudly displayed on umano.com

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  6. Select this reward

    Pledge $35 or more About $35

    HANDMADE IXTLE TOTE

    surpise! you can think of it as your favorite bottle of tequila's eco-friendly cousin because this Kickstarter exclusive tote is handmade from sustainable agave plant fibers.

    -100% agave plant fibers
    -black lettering

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 2 backers
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  7. Select this reward

    Pledge $38 or more About $38

    #THETINYDANCER | WHITE CREW NECK | WOMENS

    the white crewneck tee has a boyish look and elevated feel. with THE TINY DANCER our signature style has dance moves everyone will remember.

    SIZE: S/M/L

    -black ink artwork
    -crew neck, short sleeve
    -straight fit, true to size
    -signature "omobono" fabric
    -96 micromodal / 4 elastane

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 22 backers
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  8. Select this reward

    Pledge $38 or more About $38

    #THEGEORGE | BLACK MUSCLE TANK | WOMENS

    the black muscle tank has slouchy lines and a laid-back attitude. with THE GEORGE it's the hardest working (and partying) style in your arsenal and stands above the rest.

    SIZE: SMALL / MED

    -bronze foil artwork
    -sleeveless
    -slouchy fit
    -signature omobono fabric
    -96 micromodal/4 elastane

    + your name as a member of the umano union will be proudly displayed on umano.com

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  9. Select this reward

    Pledge $38 or more About $38

    #THESKULL | WHITE MUSCLE TEE | WOMENS

    the white muscle tee has a boxy look and rocker feel. with THE SKULL it's our current must-have that's bad to the bone.

    SIZE: S/M/L

    -split hem, sleeveless
    -pocket t-shirt
    -relaxed fit, true to size
    -signature omobono fabric
    -96 micromodal/4 elastane

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 4 backers
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  10. Select this reward

    Pledge $38 or more About $38

    #THEFIXIE | WHITE VNECK TEE | MEN'S LARGE

    the men's tee is soft with clean lines for an airy feel and a look that's laid-back but elevated. the vneck is the hardest working all-season basic tee.

    -vneck, short sleeve
    -straight fit, true to size
    -95 promodal/5 lycra
    -size: L

    + your name as a member of the umano union will be proudly displayed on umano.com

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  11. Select this reward

    Pledge $38 or more About $38

    #THESKULL | BLACK VNECK TEE | MEN'S LARGE

    the men's tee is soft with clean lines for an airy feel and a look that's laid-back but elevated. the vneck is the hardest working all-season basic tee.

    -vneck, short sleeve
    -straight fit, true to size
    -95 promodal/5 lycra
    -size: L

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Ships to Anywhere in the world
    Limited 4 backers
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  12. Select this reward

    Pledge $68 or more About $68

    #THEROYALS | BLACK TEE DRESS | WOMENS

    the black tee dress has a playful high-low hem and a subtle drop shoulder. with THE ROYALS in gold and "oil-spill" foil this essential LBD is suitable for, yes, a queen.

    SIZE: S/M/L

    -scoopneck, short sleeve
    -slight drop shoulder
    -split high-low hem
    -true to size
    -signature omobono fabric
    -96 MicroModal/4 elastane

    + your name as a member of the umano union will be proudly displayed on umano.com

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  13. Select this reward

    Pledge $80 or more About $80

    #THETINYDANCER ARTWORK BUNDLE | EARLY BIRD SPECIAL

    want more? for this Kickstarter exclusive, get THETINYDANCER artwork bundle.

    includes:
    -gray tank
    -print
    -kerchiefs
    -backpack

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 3 backers
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  14. Select this reward

    Pledge $80 or more About $80

    #THEGEORGE ARTWORK BUNDLE | EARLY BIRD SPECIAL

    want more? for this Kickstarter exclusive, get THEGEORGE artwork bundle.

    includes:
    -grey scoop neck tee
    -print
    -kerchiefs
    -backpack

    + your name as a member of the umano union will be proudly displayed on umano.com

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  15. Select this reward

    Pledge $80 or more About $80

    #THESKULL ARTWORK BUNDLE | EARLY BIRD SPECIAL

    want more? for this Kickstarter exclusive, get THESKULL artwork bundle.

    includes:
    -grey crew neck tee
    -print
    -kerchiefs
    -backpack

    + your name as a member of the umano union will be proudly displayed on umano.com

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    8 backers
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  16. Reward no longer available

    Pledge $500 or more About $500

    NAME THE ARTWORK

    a totally rad, once-in-a-lifetime opportunity to leave your mark by naming one of our signature Artwork.

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Reward no longer available 2 backers
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  17. Select this reward

    Pledge $1,000 or more About $1,000

    GIVING TRIP BEHIND THE SCENES PASS

    a cordial invitation to join us on a domestic Giving Trip. it's a life-changing experience to be boots on the ground with the brothers + co-founders.

    note: travel expenses not included

    + your name as a member of the umano union will be proudly displayed on umano.com

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  18. Select this reward

    Pledge $1,500 or more About $1,500

    CO-DESIGN THE ARTWORK

    put on your creative hat and join the umano art team and work side-by-side with us to help select and design one of our new signature Artwork.

    we only have one rule for Artwork: to protect the integrity of the drawing. other than that, the sky (and your creativity) is the limit.

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 0 backers
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  19. Select this reward

    Pledge $5,000 or more About $5,000

    GIVING TRIP VIP TICKET

    a cordial invitation to join us on a international Giving Trip. it's a life-changing experience to be boots on the ground with the brothers + co-founders.

    note: travel expenses included

    + your name as a member of the umano union will be proudly displayed on umano.com

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    Limited 1 backer
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Funding period

- (25 days)