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Look good, feel good, play great. A first of its kind camera made for athletes, to amplify a new wave of learning and highlight sharing
Look good, feel good, play great. A first of its kind camera made for athletes, to amplify a new wave of learning and highlight sharing
Look good, feel good, play great. A first of its kind camera made for athletes, to amplify a new wave of learning and highlight sharing
321 backers pledged CA$ 56,142 to help bring this project to life.

About

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The Wearable Camera for Athletes

CA$ 56,142

321

 All Sports Encompassing

The campaign was a great success! Click the image below to visit our website to get the U-HWK Show at still a great value! www.uhwk.com

| ANALYZE MISTAKES

| REFINE YOUR SKILLS

| IMPROVE YOUR GAME

| SHARE IT WITH THE WORLD 

As Seen Through

INTRO

This campaign is about the first-of-a-kind contoured, ultra-light, low-profile and universally wearable sports camera system made by athletes, for athletes. Thanks for checking it out. That already shows you are someone who is dedicated to the continuous improvement of performance; it's because you cherish what it means to challenge yourself beyond the status quo and because you know the visual memories and highlights of your favorite activities should last forever. Believe in the under dog.

We made this camera from the heart and with a big dream; out of a derived passion for something tailored to our needs. With our novel design and mounting method you won't even know it's on, it doesn't affect your play, and you can seamlessly turn it on and off without a second thought. This is a game changer for athletes, coaches, training staff, recruiters, parents, and anyone involved in sports or fast paced activities.

We tried to relay some great use cases while respecting your time, but there are many other sports and activities people have reached out to tell us about how they will use it. We would love to hear about yours. We started by making a camera for hockey players, and stumbled upon making a great camera for everyone. We encourage you to make a pledge by selecting a reward tier to the right of the page. Every pledge is a meaningful contribution and certainly does not go unnoticed. In return, you will receive an amazing product at an incredible value that gives back with each use.

Table of Contents

ABOUT THE PRODUCT

Capture your career.

U-HWK Show is the camera system built for athletics. It is rugged, low profile, flexible and under 50% the weight of the leading competitors' newest and smallest.

 The only camera in the world curved to sit flush on the front, for a true POV

Compatible with nearly any existing media player or video editing software

Weightless and not noticeable during play

Turn it on and off in action without a second thought or having to look

 Store up to 10 hours video with interchangeable memory capacity

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   Each camera comes with a mount for every helmet. Amazing Value.

Look good, feel good, play great

Behind the Name

The history of U-HWK dates back to the year 1900 when the Hawkeye Brownie was invented and thereon became one of the longest-running and most popular cameras in history. It was a first-of-its kind and was a staple in the culture of camera design and development. The Hawkeye Brownie was named after its black cube appearance and black lens for an eye. Tipping our hats to some of that great camera history, we decided it would be fitting to name our camera U-HWK. Its sleek look is a nod to the curvature of a hawk in flight; it is a symbol of a new era.

U-HWK is also a double entendre as it relates to the meaning of A) moving through life like a hawk, with vision, wisdom and tenacity, and B) an ode to the footage it creates belonging to you (like YouTube ). U-HWK.

The Show in U-HWK SHOW pertains to the name of our first version. It represents the shows you create, what you want to do with the amazing content captured (show your family, friends, and the world ) and, of course, The Show is a nickname for some of the professional leagues our young athletes aspire to play in when they grow up.

U-HWK is a first of its kind. It's infinitely versatile. Everything you need to capture your favourite moments, playing your favourite sports, is included in the package. Mounts are included for nearly every helmet imaginable, and a headband and necklace are included for athletes who don't wear helmets. With a thoughtful design and curvature, the Show is as universal as it gets, and saves you money and hassle on bulky, expensive, and inferior mounts. This minimalist yet fashionable product seamlessly blends into the equipment and the life of athletes of all ages and sizes.

Testimonial

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 For Athletes. By Athletes. 

 Only view the mounting tutorials that apply to you.

1st overall pick , NLL All-Star & Team Canada gold medalist, Ryan Benesch 

You can even wear it on your hat

Danielle Baxter: Marathonist, Mother and Triathlete rocking the U-HWK Show

 Andrea Priamo Third Year Post, Queens University

 Connor and Mitchell Wood, Carleton Ravens 1-on-1

 Carl Haworth and Joey Kewin, FISU Team Canada footwork

 Victoria Dimuzio, Junior Women's Pro Circuit

Perfect for mental reps and timing by reviewing serves, returns and spacing pre-competition

 View your stroke, point of contact and where you were looking

  Optimal view and ready for any helmet face mask combination

Wide angle vision. 1080P & 720P HD video 

 The 10,000 hour rule only counts when it is done right.

There is something about having on the U-HWK Show when playing or practicing that just puts you in the zone. It makes you want to make everything count that much more [ kind of like trying to put on your best for the camera ]. Seeing the footage of picking corners, lanes and passes or reading the habits and tendencies of opponents helps you relive the play and visualize improvement. The review of key plays is another mental rep that gets you thinking sharper and quicker each time. This is the ultimate tool for you in unlocking the next level of performance.

Athlete Education

The perfect play. See how it's done. [ old prototypes re: video quality ]

 Identify details that you simply don't pick up with other angles.

 Discussing the value after several practice sessions with the Guelph Storm

Current Guelph Storm (OHL) Coaches Todd Harvey (left), 11 NHL seasons & Bill Stewart (right), 8 NHL Seasons

REWARDS

Each UHWK Show has a rubber-textured plastic case, shatter-resistant and anti-fog lens, and many custom-designed mount harnesses. You'll also receive a special micro USB cable that recharges the camera tool and retrieves the footage, although any standard USB will do. The camera will come loaded with a micro-SD card which also stores and transfers your video so you are ready to play right out of the box.

 What is included?

                                     

Get it Now Reward ( The Committed ): You can get a U-HWK Show as soon as we hit our funding goal so you do not have to wait until January. This will get you a step up on the competition, and if you are an entrepreneur you might even rent it out to your teammates or opponents at tournaments to make your money back. We will let you keep the original sample when we send you your brand new one which is expected in January. This will come with a special U-HWK signature to identify its uniqueness, t-shirt and 2 half-hour skype sessions to talk the latest techniques for training with it, plus anything else you want to talk about! 

Box Option: For a $5,000 donation, we will save special real estate on the packaging for your picture or someone you may want to gift that to. It will be you, us, Ryan Benesch of the NLL, our first customer and potentially other professional athletes. This would be great goodwill for someone you might know if it is not for you. You will also get 5 cameras for being such a beast. 

*Voter's Choice - You're also part of the design process! Throughout the campaign, tag us in a 30 second narrative on twitter [@theuhwk] of your story and your dream and we will pick the winner to join us on it! 

To clarify, there is no difference between the cameras. They are simply priced differently based on who pledges toward them first.

 ___________________________________________________________________

Reward Tiers:

$129CDN / $99US - Highway Robbery = 1 UHWK Show 

$149CDN / $115US - Steal = 1 UHWK Show 

$175CDN / $135US - Snipe = 1 UHWK Show

$189CDN / $145US - Overtime Hero = 1 UHWK Show

$258CDN / 151US - Teammates Steal = 2 UHWK Shows

$298CDN / 175US - Teammates = 2 UHWK Shows

$387CDN / 227US - Trio Steal = 3 UHWK Shows

$447CDN / 262US - Trio = 3 UHWK Shows

$649CDN / $499US - Team of 5 Steal = 5 UHWK Shows

$749CDN / $575US - Team of 5 = 5 UHWK Shows

$1,000CDN / $769US - The Committed = 2 UHWK Shows [ 1 right away ]

$1,249CDN / 960US - Team of 10 Steal = 10 UHWK Shows

$1,399CDN / $1,075US - Team of 10 = 10 UHWK Shows

$5,000CDN / $3,845US - Package Donation

*conversions to US dollars are approximate based on currency exchange

___________________________________________________________________

USE OF FUNDS

The funds will be used to purchase the raw materials for production.

MANUFACTURING/DELIVERY SCHEDULE

2015

July - Beta Units Tested

August - Beta Units Revised

August - Tooling Completed

September - Tooling Revised

September - In-field Beta Testing

October/November - Kickstarter

December - Purchase of Raw Materials

December - Certifications

2016

January - Assembly and Delivery

____________________________________________________________________

 The way it's worn makes perfect sense.

Here is what athletes need out of a mount: ease of use, safety, flexibility, durability, universality, optimal viewing angles, simplicity and an unobtrusive low profile.

Bonus Material

Thanks to amazing products like Google Cardboard or virtual video glasses you can train like the pro's for up to under $1,000th the cost and completely immerse yourself into your game.

A Micro SD adapter makes it quicker and easier than WiFi to transfer and edit large video files 

Our Reasons Why

A look into the personal lives of the founders

Shea's Story in the Updates

 Thanks for your ongoing support. Let's #LeadtheGame together.

 So light your chewing gum could stick it to the glass

Even under the lip of your bike or base helmet, with our headband
                                     

Risks and challenges

Like being a great athlete, building a great company takes a lot of resilience. You must be able to push through the pain and find creative ways of finding your path to the goal. We have ensured that we carried much of the risk and eliminated the brunt of it prior to launching our Kickstarter campaign, however it is responsible to communicate the potential risks we face when manufacturing a new product and how we plan to overcome them.

Factory Stability Risk: We have vetted several factories along the way and partnered with a manufacturer who has specialized in wearable cameras since 2004. We have been working together for close to 12-months now and are confident in their abilities to adhere to stringent timelines and quality controls. Spending a month living at the factory and even attending their company year-end moon festival party last February, we got to meet their families and develop a rapport for doing good business with their employees. With quality people backed by good reference checks with existing customers, quality products currently in market and the required factory audits in place, backed by decade of proven history we believe to have minimized risk in factory stability. Something we will readily admit, is we do not always have all the answer but we do have the work ethic to find them and humility to surround ourselves by experience.

Certification Risk: The design and development from the beginning has been prioritized to ensure the build will adhere with all FCC, CE and RoHS certifications. We have selected pre certified components from original equipment manufacturers and have already pre determined through internal testing that certifications will be approved throughout the course of the build and should not affect the delivery schedule as outlined.

Delivery Risk: Things can often go wrong in delivery from lost shipments, border delays and quality control. We have adhered that all of our components meet international trade requirements and that the proper documentation and certifications are in place to re-sell across global jurisdictions. All of our product will be air-shipped to ensure timely delivery and avoid any possible delays or quality tampering by way of sea to get you your product as timely as possible.

Quality Assurance Risk: Throughout production and assembly we will have boots on the ground at the factory assuring the necessary quality controls are in place with the build of each package. This will help alleviate pains in first-run manufacturing.

Environmental Disaster Risk: There are some things which are out of our control such as environmental disasters which could put the supply, production or delivery schedule at risk. We have sought to eliminate this risk by having secondary manufacturers able to step in should there be a significant disruption. This cannot be claimed to be 100% secure given the potential nature of such events.

Economic Stability Risk: Recessions, pronounced business cycles, very high or variable inflation, or financial crises could affect the stability of points along the supply chain. We believe to have alleviated such risk through the auditing of reliable manufacturers and having secondary and tertiary options in place in the event of a disruption in our production or delivery schedule.

Funding Risk: In cooperation with our suppliers we have negotiated a minimum order quantity that can be fulfilled with the goal raised through our Kickstarter and the funds which we have access to.

Founder Risk: Both founders Shea Kewin and Tim Priamo play a crucial role in the delivery and execution of of the project. Any death, ailment or resignation of the two could affect the ability to deliver as promised. Both in good health, spirits and purpose, such a risk is minimal.

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Support

  1. Select this reward

    Pledge CA$ 10 or more About $8

    | TIP & A HANDSHAKE |

    Thanks for showing your respect for our efforts! Nothing says it more than giving back, and our goal is to do the same, thank-you very much. Allow us to share with you an exclusive behind the scenes look into our journey, the training of National Lacrosse League leading goal scorer Ryan Benesch, and some of the special POV content we build with other professional athletes throughout the campaign and into delivery.

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  2. Reward no longer available

    Pledge CA$ 129 or more About $100

    | Highway Robbery |

    Get the camera and mounting kit at an absolute steal. Save $120 off MSRP. Way to go! Thanks for the support.

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    Reward no longer available 200 backers
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  3. Select this reward

    Pledge CA$ 149 or more About $115

    | Quick on the Trigger |

    Get the camera and mounting kit at a phenomenal value. You'll save $100 off MSRP! Thanks for the support.

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  4. Select this reward

    Pledge CA$ 175 or more About $135

    | Sniper |

    Snipe the camera and mounting kit to save $75 off MSRP! Thanks for the support.

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  5. Select this reward

    Pledge CA$ 189 or more About $146

    | Overtime Hero |

    Get your camera and mounting kit before the time runs out. Save $60 off MSRP! Thanks for the support.

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  6. Reward no longer available

    Pledge CA$ 258 or more About $200

    | Teammates |

    Two cameras and mounting kits at a super low price of $130 each. Save $240 off MSRP!

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    Reward no longer available 20 backers
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  7. Select this reward

    Pledge CA$ 298 or more About $231

    | Teammates |

    Two cameras and mounting kits at an awesome price of $149 each. Save over $200 off MSRP!

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    Limited 2 backers
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  8. Select this reward

    Pledge CA$ 387 or more About $300

    | Trio Early Bird |

    Three cameras and mounting kits at an awesome price of $129 each. Save over $360 off MSRP!

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    Limited 3 backers
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  9. Select this reward

    Pledge CA$ 649 or more About $502

    | Early Bird Team Pack of 5 Units |
    Get 5 cameras and mounting kit assemblies for you and your team. Thanks for the support.

    Savings of over $601 off MSRP.

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    Limited 4 backers
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  10. Select this reward

    Pledge CA$ 749 or more About $580

    | Team Package of 5 Units |

    Get 5 cameras and mounting kit assemblies for you and your team still at a great value. Thanks for the support.

    Savings of $501 off MSRP.

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  11. Select this reward

    Pledge CA$ 1,000 or more About $774

    Get one of our samples today! We will loan you a sample until January and give you a new one at that time of arrival! You can keep the original. Plus, get one of our 3D prints from the prototyping stages and an exclusive U-HWK t-shirt. We will skype with you to give you all the insider tips on training with it as well. Thanks for the support.

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    Pledge CA$ 1,249 or more About $967

    | Team of 10 Steal |

    Get 10 cameras and mounting kit assemblies for you and your team at an awesome value. Thanks for the support.

    Save $1251 off msrp.

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  13. Select this reward

    Pledge CA$ 1,399 or more About $1,083

    | Team Pack of 10 |

    Get 10 cameras and mounting kit assemblies for you and your team at an awesome value. Thanks for the support.

    Savings of over $1101 off msrp.

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  14. Select this reward

    Pledge CA$ 5,000 or more About $3,870

    | Package Feature |

    We would like to put you on the box! Allow us to get you or someone you know [ *tip: this might a great way to give back to an amateur in your community ] featured on our packaging with ourselves, our first customer, NLL All-Star Ryan Benesch and potentially other professional athletes. 5 cameras come with it. We will send you a product sample right away for the photo shoot! Thanks for the support.

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Funding period

- (30 days)