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Pushing boundaries with fashion prints.
105 backers pledged $10,500 to help bring this project to life.

About

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$10,500

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If you’re looking to experience the way that tattoos enhance the human form, or a way to set off your current ink, Ugly Apparel has created an innovative and eclectic solution.

Philadelphia-based Ugly Apparel is the quirky brainchild of Kelly Meissner, a UArts graduate and former tattoo artist, who was looking to push the limits of apparel printing with new designs and original techniques. It started off with regular t-shirt prints until she decided to experiment with placements and practice, combining her love of inventive design and the personal self-expression found in tattoos. Soon the t-shirts evolved into a clothing line that represented an amalgamation of quirky aesthetic, innovative design, and a focus on using environmentally friendly materials.

Since its inception Ugly Apparel has been involved in local fashion and manufacturing incubator projects that blends street style with ethical fashion creations.

In order to further develop the brand Ugly Apparel has partnered with, and is sponsored by, the creative minds at The Corzo Center for the Creative Economy, Wells Fargo, and Yards Brewing.

With this Kickstarter we’re hoping to pursue producing sleeve wrap prints and tees at quantities that will allow us to offer products at a reasonable retail price. This funding will also allow new designs to be manufactured locally in Philadelphia; and we plan on continuing our mission to create sustainable clothing and maintaining the dedication to using environmentally friendly materials.

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WHAT WE WANT TO MAKE:

We are going to begin by producing an inventory of the one shirt that has gotten the most attention, our Squid vs. Whale prototype. That way, we can use its first sales run as a way to smoothly transition into functioning as an online retailer. We opened this Kickstarter to help us do just that.

We intend to use local manufacturers, materials made in the USA and your help to help make these awesome shirts a reality.

Our Prototypes push the boundaries of print and apparel technology, allowing us to get massive coverage on sleeves without compromising a mid-level retail price-point. 

Sleeve Wrap Prototype
Sleeve Wrap Prototype
Product Sample
Product Sample

With your help the fashion-mad-scientists at Ugly Apparel intend on expanding the clothing line by pushing the limits of what a clothing company can do with sleeve prints. We’re going to start by releasing the squid & whale tee as a test for production and sales goals. After that we plan to move forward by releasing a full line of sleeve-wrapped creations, it’d be like if Frankenstein’s monster was a clothing line – only cooler and all about street style and fashion statements. If we exceed our goal we plan to offer our simpler print designs to the public and explore what knit-technology can do for our line. At the moment we’re offering knitted prototypes as part of the campaign, but more funds lets us push the limits even farther.

As a benefit for funding this project you’ll have the opportunity to get some awesome incentives like sticker packs, exclusive tees, and prototypes from the knitwear and house wears that are in development.

Discover more about Ugly Apparel and their design lookbook at www.gottagetugly.com
Learn more about Corzo’s focus on expanding the creative arts at [www.placeholderlink.com] and follow the [twitter/facebook/tumblr] for the latest information on Get Ugly. Make sure to stay in touch with Kelly’s projects at www.kellymeissner.com

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WHAT YOU ARE SUPPORTING: *(Local = Philadelphia Area)
• Local Manufacturing
• Local Artists
• Made in the USA (South Carolina) Textile Companies
• Local Fashion Industry
• Local Fashion Incubator Members

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HOW THE FUNDS WILL BE USED:

Product Manufacturing: $3,500
Ecommerce Setup : $150
Shipping and Packaging: $2000
Kickstarter Rewards: $4,000


Total Funds Needed: $9,650

Total amount we are asking for: $10,000 
(Hey, man...a buffer is never a bad idea.)



OUR STRETCH GOALS:
(The rewards listed below can only happen if we exceed our goal)

1 - Full Inventory: 12,000 - we can offer all of the designs we prototyped at once

*These will be added as potential rewards

2 - Cut & Sew Modifications: 15,000 - we can offer hoodie versions of the whale and squid as well as release the vulture sleeve design

*These will be added as potential rewards

3 - Full Sleeve Line: 20,000 - we can offer a full range of new designs for sleeve prints

4 - On Demand Printing: 25,000 - We will buy the equipment we need to be able to handle printing some of our more simple designs in-house. This will allow for faster production turn around, lower prices and more custom print options in our next line.

*an exclusive mystery tee design will become available as a reward

4 - Truck Boutique: 35,000 - We will buy truck, trick it out and be able to use it as a mobile retail locations. This will allow us to bring the full store to different trunk shows, street fairs and events -- instead of just an online retail store.

•More custom locations will become available as a reward

5- All Over Printing: 40,000 - We will be able to offer products that require large-scale printing. This will let us design our own patterned line (think of the possibilities! Sheets and comforters! Shower Curtains! Leggings!)

*These will be added as potential rewards

5 - Knit Technology: 50,000 - we will be able to explore translating our designs into custom knit fabrics and garments

*We will offer knit prototypes beyond the initial scarf as rewards

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WHAT DO YOU GET?:

Yep, not only do you get the satisfaction of supporting local manufacturing, arts and fashion and helping to create jobs in the good old USA, we will be making cool stuff for the sole purpose of thanking you!

Here are some examples of what we are offering you for helping us out:

Water Bottle Prototype
Water Bottle Prototype
Sponsor Location
Sponsor Location
Collectable Stickers
Collectable Stickers
Knit Prototype
Knit Prototype
Collectable Pins
Collectable Pins
Limited Edition Tee
Limited Edition Tee


DON'T FORGET TO LIKE/FOLLOW/SHARE:

Discover more about Ugly Apparel and their design lookbook at www.gottagetugly.com

Learn more about Corzo’s focus on expanding the creative arts at http://corzocenter.uarts.edu/.

Follow the [twitter/facebook/tumblr] for the latest information on Get Ugly.(#getugly)

Risks and challenges

Every business venture has it's risks. Here is what we have done to try to minimize ours:

• We have decided to operate on an extended manufacturing timeline (60 days instead of 30 days) to be sure we have enough time to rise to any challenge that presents itself.

• We have decided to develop the minimum viable product necessary to introduce our brand to the world, get feedback and ultimately, build something amazing!

• We have teamed up with the Corzo Center's business resource pool, to ensure we have qualified advisors at our side while we embark on this retail journey.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Karma Points! - This dollar says you support us with or without the promise of swag! All of our $1 pledges will be listed by name on a special thank you page on our website (www.gottagetugly.com)

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    3 backers
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  2. Select this reward

    Pledge US$ 2 or more About US$ 2.00

    Random Sticker!

    Get one of five of our limited edition stickers!

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    Limited 6 backers
    $
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  3. Select this reward

    Pledge US$ 5 or more About US$ 5

    Digital Lookbook with Behind the Scenes

    For just $5 we will send you an e-book with the full look-book plus sketches from product development & behind the scenes shots and stories.

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    4 backers
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  4. Select this reward

    Pledge US$ 10 or more About US$ 10

    Koozie! Get an Ugly Apparel koozie and a random sticker from the collection.

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    Ships to Only United States
    Limited 5 backers
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  5. Select this reward

    Pledge US$ 15 or more About US$ 15

    Collect Them All!

    Get all 5 stickers and all 5 collectable buttons. Each button showcases one of the lovely models who made this project possible.

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    Limited 11 backers
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  6. Reward no longer available

    Pledge US$ 25 or more About US$ 25

    Ugly Apparel Logo Tee!

    AVAILABLE 8/15 - 8/17 ONLY, buy an exclusive logo tee. See photos in our "updates" section.

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    Reward no longer available 3 backers
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  7. Select this reward

    Pledge US$ 30 or more About US$ 30

    Signed Doodle Card!

    Ugly Apparel's creator will have a hand-done thank-you-doodle signed, sealed and delivered to your door. (She'll even throw in a sticker from our sticker packs)

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    Ships to Only United States
    Limited 6 backers
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  8. Reward no longer available

    Pledge US$ 45 or more About US$ 45

    WEEKEND SPECIAL!
    Only available for the THIS WEEKEND: Get a GET UGLY sleeve shirt, a button set and a pin set.

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    Ships to Anywhere in the world
    Reward no longer available 2 backers
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  9. Select this reward

    Pledge US$ 50 or more About US$ 50

    Get a limited edition Kickstarter tee! We have updated our panda logo tee to include Kickstarter colors. With reward we'll also send a random sticker and button from our collector sets.

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    Limited 22 backers
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  10. Reward no longer available

    Pledge US$ 60 or more About US$ 60

    EARLY BIRD SPECIAL!
    Only available for the FIRST WEEK: Get a Whale vs. Squid shirt, a button set and a pin set.

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    Ships to Only United States
    Reward no longer available 12 backers
    $
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  11. Select this reward

    Pledge US$ 150 or more About US$ 150

    Ugly Apparel Scarf!

    We have been dabbling in technologies outside of print. Get our prototype run of a panda scarf! With this reward we will also send a limited edition kickstarter tee, and random sticker and button from our collector sets.

    Since each scarf is one of a limited run, it will come with a certification number which will unlock a section of our site devoted entirely to our behind-the-scenes content a month before that contents release.

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    Limited 7 backers
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  12. Select this reward

    Pledge US$ 300 or more About US$ 300

    Ugly Apparel Water Bottle!

    We have been dabbling in manufacturing household items as well! Get a water bottle from our prototype run. With this reward we will also send a limited edition Kickstarter tee, a scarf from our prototype run and a random sticker and button from our collector sets.

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    Limited 2 backers
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  13. Select this reward

    Pledge US$ 500 or more About US$ 500

    Squid Shirt!

    You can have a shirt from the first full run of our MVP -- Squid vs. Whale shirt. With this reward we will also send a limited edition kickstarter shirt, a water bottle from our prototype run, a scarf from our prototype run and a random button and sticker from our collector packs.

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    Limited 3 backers
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  14. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Shout out print location!

    This reward is enough help for us to consider you to be a sponsor. Anyone who pledges this amount will have a thank you shout out printed on the inside tag of the shirt (Ex: Jeremy Buck made this shirt happen!)

    Should an individual wish for the shout out to be to their company instead of them personally, we will gladly do that (Ex. The Corzo Center made this shirt possible)

    This print location will appear on all of the shirts produced within this manufacturing run.

    With this reward we will also send you a shirt from our first run of our MVP -- Squid vs. Whale shirt, a limited edition kickstarter tee, a water bottle from our prototype run, a scarf from our prototype run and a random sticker and button from our collector sets.

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    Limited 1 backer
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Funding period

- (30 days)