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$345
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19
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 31 2015 11:00 PM UTC +00:00
$345
pledged of $3,400pledged of $3,400 goal
19
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 31 2015 11:00 PM UTC +00:00

About


Is Picky Mat for me?

  • Do you share your primary residence with a cat?
  • Does your cat complain when their dry food dish is "empty" (but not really empty)?

If you said yes to both of those questions, then Picky Mat is right for you.

Will it fit my cat dish?

Every Picky Mat package includes three different sizes: 3", 4", and 5" in diameter (approximately). Walking through multiple pet stores, one of the three sizes was a great fit for 90% of all cat dishes (and small dog dishes), and so you don't need to get out a ruler, all three sizes are included!

You just need to choose which image is best for you based on the dry food you select for your cat.

So what are my options?

Alright, alright, I'm getting there! After photographing 24 different cat foods from many different brands and retailers, there were only a few variations to the overall look. Now, testing showed it doesn't actually have to be an exact match, but options are important and life-size images are great, so here are some:

1) Thin Discs 2) Cylinders 3) Shapes and Colors
1) Thin Discs 2) Cylinders 3) Shapes and Colors

 There is also a handy little spreadsheet you can check for an easy best match: (Open Google Spreadsheet)

Did you test this with real cats?

Of course! Check out the video for a brief synopsis from one of the testers, but it most definitely worked! Now, is it possible it won't work for your cat? Yes, of course, but I believe that is the exception, not the rule.

One of the most interesting tests was removing the Picky Mat after a period of time. While some cats remained trained to meow less even without the mat, those which immediately returned to old habits were satisfied as soon as the Picky Mat was put back into place.

Can't I just...

Take a photo with your phone, print it, laminate it, and... I'm exhausted just thinking about why you've wasted all that time and effort (and more than $5).

Most importantly, I'm making sure that all Picky Mats are printed using FDA (Food and Drug Administration) approved plastic and ink, because your cat deserves better than all those chemicals used in photographic prints.

That $25 reward looks sweet!

I know, right?!
I know, right?!

Isn't that the most adorable little cookie cutter you've ever seen?! Please note that the amount of provided cat treats is not accurately represented in the image above, it just looks cuter when everything is scaled down to that adorable cookie cutter size (tablespoon for scale)!

Stretch Goal(s)

$10,000: A fourth Picky Mat package will be added (Y Shape)!

One last question...

What did I do with all that cat food used to find the perfect Picky Mat images? It's being donated to the Boulder Humane Society, all $200+ worth in its original packaging.

Risks and challenges

My previous project was manufactured 100% by me, but this endeavor requires a more specialized manufacturer and equipment (unless this raises enough to purchase the equipment), and this would be the first time I've gone to outside manufacturing.

However, not only have I been working with someone locally who is a packaging expert with a long relationship with numerous manufacturers, but I also have more die cutting and importing expertise available in my professional network (other business owners I know personally), so I'm confident I will be able to lean on this network for advice, recommendations, and expertise if need-be.

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Support

  1. Select this reward

    Pledge $4 or more About $4

    **EARLY BIRD**
    Same as the $5 Reward level, just for a dollar less, as a thank you for backing the project early.

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  2. Select this reward

    Pledge $5 or more About $5

    One Picky Mat package which includes THREE mats: Small, medium, and large! Select your image after the project via the backer survey.

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    2 backers
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  3. Select this reward

    Pledge $13 or more About $13

    VARIETY PACK!
    You get one package (S,M,L) of Picky Mats for EACH image available (including any stretch goals). That is at least 3 different images and 9 total mats.

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    7 backers
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  4. Select this reward

    Pledge $25 or more About $25

    Picky Mats PLUS!
    All variations of Picky Mat packages ($13 reward level) PLUS homemade cat treats, the recipe, and an adorable fish shaped treat cutter (see project details for image).

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Funding period

- (29 days)